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RISMEDIA, May 24, 2011—Every video starts with a handful of ideas. Those ideas need to be organized in order to produce something your audience will actually understand.

RISMEDIA, May 24, 2011—I know this question is odd coming from me, the CEO of one of the most successful technology companies in our industry. However, I’m also an experienced real estate professional and want to point out what I would call an industry epidemic: the expectation that technology is the answer to more sales. Whew! I’m sure I’m going to get hate mail over this one, but not from my top agent clients who are all earning over $1 million in gross commission income (GCI) year after year.

RISMedia, May 23, 2011—Having attended the NAR Midyear meetings in DC recently and keeping my ear close to the street on the mobile buzz, it seems to me that there are still those that doubt the viability of QR Codes. Are they a phase/craze? Will they be obsolete by next year? While these are all viable questions to ask

RISMedia, May 21, 2011—Realogy Corporation reported that based on closed and open home sale contract information from its franchisees and company-owned brokerage operations, it expects that the seasonally adjusted annual rate (SAAR) of existing home sales on a national basis should remain between 5.0 million

RISMedia, May 19, 2011—Do you want to impress your sellers with your marketing expertise? Are you going on a listing appointment and you know the competition is fierce? Do you work with buyers and want to demonstrate your technical know-how? QR Codes and Mobile Tours are a great way to stand out from the rest and

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: Realtors Property Resource™ reaches significant milestone, improve client communications with the newest REALTOR Benefits® Program Partner, Ifbyphone, and save $5 off your next print on demand order. For more information

RISMEDIA, May 17, 2011—In the current complex housing market, it is critical for real estate professionals to evaluate their individual markets for short-term and long-term real estate investment potential for their clients. In every fluctuating housing market, there are opportunities. The real estate professional who has a command of these nascent opportunities will be a sought-out source for advice-hungry buyers. Home value shifts combined with employment levels and income growth can determine the short-term and long-term potential of a market. Ingo Winzer, President of Local Market Monitor, states that ”in over-priced markets, the momentum of home value changes is more important than income growth in determining future home values.”

RISMEDIA, May 17, 2011—Mobile technology is changing the way the world operates, largely by providing smartphone users the opportunity to visit a website directly from their fingertips. It is no secret that while consumers are getting much more demanding of the offerings websites provide on their mobile devices,

RISMEDIA, May 17, 2011—You’ve just started your own business. You have put your sweat, blood, and tears into its success. So, now what? How do you plan to spread the word? Technology is advancing so rapidly that if you thought you had a real bang-up marketing plan a year ago, do me a favor and shred it.

RISMEDIA, May 16, 2011—Over the past year, the mobile space has become so vital to a company’s marketing initiatives that having a Mobile Website is no longer a luxury, but a necessity. This is evident by the fact that over the past year many of the country’s top brokerages have adopted a mobile web solution to meet the

RISMEDIA, May 11, 2011—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: buy one brochure and get another 50 percent off from the REALTOR.org/Store, it’s not too late to enjoy 40 percent savings on select FedEx Office® services and register today for the next REALTOR® University

RISMEDIA, May 10, 2011—They say the only constant in life is change. And when it comes to real estate marketing, those changes are coming fast and furious. A few years ago, few people had even heard of blogging, Facebook, or Twitter. And one of the biggest changes of all—online video—had yet to come of age

RISMEDIA, May 7, 2011—There is no question that social media has forever changed our world. Facebook, Twitter and countless other social media titans have swept our society, changing the ways businesses market themselves and dynamically influencing how those businesses communicate with their consumers.

RISMEDIA, May 3, 2011—I would first like to thank everyone for the kind words and feedback from my previous article. It’s nice to know that I am touching on some key issues in our industry and I hope that I can continue to be a good resource.

RISMEDIA, May 3, 2011—Media buyers follow the masses, who are migrating away from traditional print and TV mediums in massive numbers. More people now get their news online than in newspapers. Nielsen found one million fewer U.S. households watching prime time over last year, while the online audience has almost ...