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Real Estate Technology Archive


Four Tools to Maximize Facebook Results

By now, if you’re a real estate professional who isn’t active on social media, you might as well hang up your rotary phone, sit by your typewriter, and write a note by candlelight, because communicating with today’s tech savvy home buyers will be ...


Will Bitcoin Buyers Break into the Housing Market?

Digital currencies continue to take hold in real estate—this time, across the Atlantic. RE/MAX London recently announced a trial program with payment platform GoCoin that will support digital currency payments on property rentals throughout the country. ...


Social Media Survey: Beyond Facebook – Building Business with Social Media

There's no question that social media opens up a world of business opportunities for real estate professionals. But with so many different sites, apps and networks available, it's almost impossible to have a presence on all of them. ...


Survey: Technology of Tomorrow Helps Many Smart Homes Sell Faster Today

As smart home technology plays a larger role in real estate, Coldwell Banker Real Estate LLC recently released a survey uncovering what smart features home buyers are looking for when purchasing a ...


Shooting a Great Home Tour Video with a Smartphone in 10 Easy Steps

We all want to be able to shoot a great home tour. ...


3 Surefire Ways to Connect with More Local Consumers

As a real estate professional, a big part of your job is keeping up with the local community. This is especially important when working with prospective clients who are new to your area. Connecting with these potential buyers and ...


NAR Tech Edge helps REALTORS® Stay Informed of the Latest Tech Tools

Technology is transforming the way REALTORS® conduct business and connect with clients, and staying up-to-date on new and emerging technologies is an essential part of the real estate profession. To help REALTORS® stay a step ahead of the latest mobile and online technologies, the National Association of REALTORS® is continuing ...


Report: Americans Spending Nearly Five Hours a Day on Smartphones

Americans are now spending an average of 4.7 hours a day on their smart phones – more than their counterparts in at least 11 countries around the world – according to a new monthly report from Informate Mobile Intelligence, which tracks and measures consumer use of smartphones in 12 countries. ...


Monday Morning Mobile: Talking Tech on Main Street with Morris Lyles

Since I’m sure you’ve all heard enough about what I think – we’ve decided to take it to the streets to hear what you think this month.  We sat down with Morris Lyles of ERA Wilder Realty, Columbia, S.C., and picked his brain on a few things.  Here’s what he ...


5 Ways to Avoid Facebook Jail

Considering the amount of time and resources that go into creating and growing a Facebook page, being suddenly caught without it could create a serious problem for your business. In fact, according to ActiveRain and Properties Online, 93 percent of social media traffic ...


Company Spotlight: Utilizing Big Data to Make Real Estate Dreams Come True

Searching for an apartment to rent or a home to buy on the Internet can be a chore. It requires a lot of time spent searching for what’s available, neighborhood information, what’s nearby, local school data and plenty of other information ...


Email vs. Text Message: The Battle for Marketing Supremacy

Ever since the Blackberry first captured our hearts and eyes, those of us old enough to remember the scroll wheel on the side have been glued to these handheld computers we call smartphones. Like addicts—scrolling, waiting, checking—we jump at the opportunity to receive ...


Introducing RPR Mobile™

NAR PULSE—Equipped with RPR Mobile™, REALTORS® can use their phone’s location to instantly view any property around them, and get listing, sales, valuation, assessment, deed, foreclosure, school, photos, maps, and market trend information. REALTORS® can create, customize, view, save, and send RPR’s ...


Must Be Mobile: The Key to Successful Lead Generation

Today’s consumers are beyond smart, which is an understatement, to say the least. They’re also extremely tech-savvy, which fuels their hunger for fast information. Gone are the days of shooting an email, hoping it’s received and opened, and awaiting a response. Today’s homebuyers are on-the-go and know what they want, ...


Fueling the Future of Real Estate: DPR Realty

The technology explosion has changed forever the way we work and play. Sources estimate there are more cellphones than people in the world today—and some might argue that social media has taken over our lives. But for DPR Realty Owner Dale Milton, and Designated Broker Matt Deuitch, the tech phenomenon ...


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