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Real Estate Technology Archive


Video: How to Win over Google and Influence More Search Engines

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Use Technology to Provide Personalized, Added Value to Out-of-Town Buyers

With today’s technology, working with out-of-town buyers isn’t as difficult as it used to be. Using a few simple tips, you can help remote buyers feel like they’ve seen a property—and the local area—in person. ...


Spotlight: Make a Lasting Impression with a Direct-Mail Marketing System

With our email inboxes being bombarded daily with hundreds of incoming messages, it’s easy for information to get lost. For many real estate firms, direct-mail marketing is making a comeback in a big way, especially when it comes to sending out monthly newsletters. ...


Simplifying the Tenant Screening Process in the Digital Age

The rush of renters flooding markets from coast to coast has real estate professionals scrambling to keep their buyers, sellers, managers and renters happy. ...


SEO Basics Can Increase Relocation Department Online Visibility

Your direct relationships with corporate clients and RMCs are valuable business sources - but it’s no secret that prospects often initiate searches for new products and services online. Without a good SEO strategy in your marketing plan, you could lose potential ...


Don’t Forget the Googleyness

We are all beneficiaries of Google’s innovation. Aside from making the Internet user-friendly, and the devices they have created to make information ever-present, Google has taught us the importance of setting big goals, and the importance of culture in achieving them. Earlier this ...


Homesnap App Available for Apple Watch

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Technology Investments Pay Off for Brokerages

Real estate brokerages large and small face an assortment of challenges every day. The key to tackling each challenge is to target each one and eliminate it quickly. Many pain points can easily be resolved with technology and automation. The solutions available today ...


The Mobile Moment: 5 Tips for Maximizing Your Mobile Phone

In this Mobile Moment series we will be sharing a variety of topics, tips and ideas to help you maximize your best real estate tool—your mobile phone. ...


5 Reasons Why Community Pages Are a Must for Real Estate Websites

Creating your own local community pages is a great way to differentiate yourself as a real estate agent. While it can take a little work to compile something that is informative and useful, community pages that cover the areas you work in offer ...


Tech Q&A: How Spam Emailers Hide Their Identities

(TNS)—Q: Lately I’ve been receiving spam (unwanted junk) emails that come from invalid email addresses. As a result, my security software won’t let me add the addresses to its spam list for future blocking. What are the spammers trying to pull ...


Talking Tech on Main Street: A Conversation with Morris Lyles

Since I’m sure you’ve all heard enough about what I think, we decided to take it to the streets to hear what you think. This month, we sat down with Morris Lyles of ERA Wilder Realty in Columbia, S.C., and picked ...


Four Tools to Maximize Facebook Results

By now, if you’re a real estate professional who isn’t active on social media, you might as well hang up your rotary phone, sit by your typewriter, and write a note by candlelight, because communicating with today’s tech savvy home buyers will be ...


Will Bitcoin Buyers Break into the Housing Market?

Digital currencies continue to take hold in real estate—this time, across the Atlantic. RE/MAX London recently announced a trial program with payment platform GoCoin that will support digital currency payments on property rentals throughout the country. ...


Social Media Survey: Beyond Facebook – Building Business with Social Media

There's no question that social media opens up a world of business opportunities for real estate professionals. But with so many different sites, apps and networks available, it's almost impossible to have a presence on all of them. ...


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