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Real Estate Technology Archive


How FICO09 Could Increase Homeownership

We all know that when a person has a poor credit profile, he or she is less likely to buy a home. Many consumers remain without access to affordable credit and more importantly, no access to the ...


Ask the Expert: What are the Top Social Media Channels for Real Estate?

Today's “Ask the Expert” column features Philipp von Holtzendorff-Fehling, vice president and chief marketing officer with American Home Shield. ...


Increasing National Exposure on the Web

One major component of success in today's realm of real estate is being everywhere at once. Everywhere online, that is. In the following interview, Helen Hanna Casey, president of Howard Hanna Real Estate Services, talks about the importance of brand presence and increasing your exposure on the web. ...


New Technology Creates a New Consumer

The changing technology landscape can be seen at all levels: globally, nationally, locally and even within the real estate industry. However, it’s not just technology that’s impacting industry, but rather, technology is having an impact on us as a society. Technology is ...


How to Win with Online Leads

More than 90 percent of consumers rely on the Internet as a primary source of information for real estate. Typically, consumers request more information through a website and it becomes an online lead. There are ...


3 Cybersecurity Tips That Can Pay Off for Your Business

Cybersecurity should be one of your business' highest priorities, yet many employers think that just changing your password regularly is sufficient. ...


Increasing National Exposure on the Web

Winning in the real estate industry is about more than making cold-calls and holding open houses. In today's digital age, you need to be highly visible, and easy to find. In the following interview, Helen Hanna Casey, President of Howard Hanna Real Estate Services in Pittsburgh, Pa., gives us insight ...


Technology Overload: Does Your Technology Waste Your Time or Generate More Business?

App OverloadWith the advent of new apps, overlapping software and even 3D video technology in real estate, it’s hard for agents to pinpoint exactly what it is they need to sell more homes and close more business in a given year. ...


Six Steps to Improve Your Real Estate Website for Mobile Visitors

According to a Google study, 79 percent of mobile users will visit another site for the information they need if they find a site difficult to use. How are you engaging with potential customers via mobile? Use the six tips below to ...


5 Bad Ideas for Real Estate Websites

How effective is your real estate website? Check out the following infographic, which runs down 5 don'ts for real estate sites.


Is Real Estate Ready for ‘Big Data’?

What may feel like the ultimate in information overload, “big data” actually represents one of the most important new frontiers for trend-spotters and marketers across all industries. Referring to massive sets of information that are too expansive to be captured and analyzed by traditional data processing methods, big data presents ...


Online Reputation Management: 5 Ways to Put Your Best Face Forward

By now, everyone knows that most home buyers start their search online. Once they’ve sloshed through page after page of homes for sale, buyers start thinking seriously about other decisions, such as, “Who will we work with to purchase our new ...


Monday Morning Mobile: Text Doesn’t Take Holiday

In today’s world, it would be hard to find someone without their mobile device within arm’s reach. Mobile technology has helped people get the responses they’re looking for almost instantaneously. The same goes for the real estate world. When a potential buyer is on the move, they want answers and ...


4 Mobile Strategies to Boost Your Local Presence

Ninety-four percent of smartphone owners search for local information on their phone (Vocus). You can bet that it’s a good idea for real estate professionals to establish a strong mobile presence to prevent being passed over. The question is how to get started and what are the best practices for ...


Digitally Mastered: zipLogix Increases Productivity by Bringing Efficiency and Peace of Mind to the Real Estate Transaction

Once the only game in town when it came to digital transaction solutions, zipLogix has met with many viable competitors since its start in 1991. Speak to some of the Fraser, Mich.-based company’s many users, however, and you’ll realize why they’re so loyal. Whether it’s at the association, MLS, broker ...


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