Welcome!




Expand Your Education with These Courses from
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
BPOs: The Agent's Role in the Valuation Process.
Bundle 2: CIPS Elective Courses (Non-US Version).

Real Estate Technology Archive


Marketing Made Simple

As the demands placed on real estate professionals continue to increase, the proverbial backburner is piled high. From showing properties to prospective buyers to writing up contracts—and everything in between—it’s no surprise that activities such as creating marketing materials for new listings are typically the first to get pushed to ...


Technology Helps, but Master the Basics First

Don’t believe the hype—technology is not the magic bullet that will transform a struggling real estate business into a thriving success. It doesn’t matter how much you spend on a fancy gotta-have-it gadget or app. While technology may help you become more organized ...


Talking Tech with Mark Spain Real Estate

I’ve had the great pleasure of working with Mark Spain and his team over the past couple months, so I jumped at the opportunity to pick their brain and share a recap of our conversation below. As the No. 1 Team in the ...


Bridging the Gap between Relationships and Technology

There’s a lot of confusion in the real estate industry, and it’s time to clear the air. Recent polls show that 70 percent of agents are spending money on some sort of online lead purchasing ...


Talking Tech on Main Street: A Conversation with Annette Anthony

After our deep dive into the world of Google and Intelligent Ads over the past few months, it’s time to get back out on the street. Luckily, I had the good fortune to catch up with ...


3 Tech and Marketing Trends to Embrace in 2016

There’s no doubt that technology has changed the way we buy and sell homes. Fifty years ago, buyers would search through newspaper ads to find a home; nowadays, the majority of buyers search for homes on the Internet before consulting an agent. It’s ...


Nearly Half of Americans Will Have Smart Home Technology by the End of 2016

The year 2020 has long been a benchmark for when the “smart home” will finally be mainstream, but according to the results of a survey released today by Coldwell Banker Real Estate LLC, that time may ...


6 Ways to Maximize Your Real Estate Website for 2016

The New Year is an excellent time to reflect on what lead generation efforts did and didn’t work on your real estate website during the previous months. Getting leads from your website is simple. However, simple does not mean it’s easy. ...


Vision Insurance Now Available for All NAR Members

NAR PULSE—Vision insurance has long been one of NAR’s most requested member benefits, and now it’s here! REALTORS® Vision Insurance, the newest offering from the REALTOR Benefits® Program, offers two national group plans designed exclusively for REALTORS®. The plans provide ...


Spotlight: Comprehensive Data—The Key to a Competitive Advantage

In a fast-paced industry like real estate, staying ahead of the competition is just as important as staying informed and on top of your market. Christian Zarif, a REALTOR® with Better Homes and Gardens Kansas City Homes, understands this, and has armed herself ...


New Transaction Management System Helps Agents Stay Relevant in Today’s Fast-Paced, Ever-Evolving Market

For real estate professionals across the board, staying ahead of the competition is no longer enough. As the industry continues to pick up steam—and consumers demand more of their agent with each passing day—staying relevant is the name of the game as we close out 2015 and head into 2016. ...


You + Google = ?

Over the past three months during our head-first dive into real estate’s digital advertising arena, we’ve covered a lot. As we look to wrap up this four-part series, a quick recap to bring everyone up to speed is in order. ...


Social Media Tips: 2015 Year-End Review

As 2016 is fast approaching, the year’s end is the perfect time to reassess your content strategy, learn from your successes (as well as setbacks), and plan for the New Year. How to start? Look back, then plan ahead! ...


Outdated Computer Systems Play Havoc with the Bottom Line

One of the greatest characteristics of computer technology also can be problematic. ...


Sign up for Your FREE .REALTOR Domain and Get Rewarded with MVP

NAR PULSE—Now through Nov. 30, sign up for your FREE .REALTOR web address, and earn your copy of "Social Media for REALTORS®: Your Website-Download" from NAR’s MVP Program. ...


Our Latest News >>