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As smartphones and tablets continue to be employed for every conceivable service, mobile customers are demanding fast and reliable ways to access information in the real estate industry.

Just having a website isn’t enough to set yourself apart in today’s highly competitive real estate market. If you’re looking to take your website to the next level, the following guidelines will help you increase the effectiveness of your website and give prospects a reason to keep coming back. Provide Valuable Content Now more than ever, consumers are looking for unique information. Not only do they want to know about the towns and communities within the local

The abundance of online buyer-centered housing information has re-shaped consumer buying behavior, which in turn has changed the traditional real estate shopping process. The results of NAR’s 2011 Profile of Home Buyers and Sellers confirm this trend, as 88 percent of homebuyers now utilize the Internet in their home search. A quick Google search reveals 708,000 online real estate marketplaces are vying for the attention of real estate buyers and sellers and the vertical market affiliated with the real estate industry.

This is such a simple question yet it can have such profound results. Last week’s article, “Watch Your Mouth,” generated a lot of emails, Facebook messages and tweets. The majority of the messages were very positive and some of you were very honest. In fact, one person wrote, “I completely get the power that our words and thoughts have on our emotions, and in turn on our production level, but I just can’t seem to figure out how to stay consistent with being intentional with my thoughts and words no matter how hard I try.” Can anyone relate to this? The reader went on to write, “I will make it a point to stop and, as you put it, take every thought captive, but then once my day gets going all that goes out the window and I just start

The Internet makes it easier than ever before to find home improvement inspiration. Social networking sites have taken the place of word of mouth between neighbors, and popular sites like Houzz and Pinterest let users share ideas and opinions on home trends with a seemingly endless social network. "It is impossible to ignore the impact of social media and digital tools on home design trends," says Jeff Kaliner, Power Home Remodeling Group’s Founding Partner. "Whether their motivation is to keep up with the Joneses or to give their home some personality, these sites spark the imagination of homeowners looking to improve their home's appearance — and the sky's the limit when it comes to inspiration."

Is residential real estate really recovering? Is consumer confidence climbing back? How can real estate professionals capitalize as the market begins to shift gears and head in a positive direction? These are just a few of the compelling questions that will be put forth and dissected by a select group of 200 executives from residential real estate’s largest, most progressive brokerage firms at RISMedia’s Real Estate CEO Exchange, taking place this September 5th and 6th at the prestigious Yale Club in New York City. The CEO Exchange will kick off with a State of the Industry keynote address from HomeServices of America’s Chairman and CEO Ron Peltier, whose firm recently expanded their national foot print with the acquisition

Alright guys, so you want to make a video? It’s about time! I’m glad to see you’re entering the world of online marketing. First things first, let me help you with the basics of lighting. I know, it seems like it’s a no-brainer—but you’d be surprised how many videos miss the mark!

Your overall success is a direct result of your ability to network and generate leads. The more leads you bring in, the more people you talk to and the more sales opportunities you will create. The key is to proactively connect with the right people and then follow up consistently.

HomeFinder.com, an online real estate search site and provider of digital marketing solutions for real estate agents, has announced its strategic partnership with MLSListings, Inc. The direct syndication of MLSListings Inc., to HomeFinder.com advances the search

(eM+C)—How would your business fare if you ignored half of your audience? If you haven't updated your email program for mobile devices, you've done precisely that. According to the Pew Internet & American Life project, 46 percent of Americans own a smartphone.

(MCT)—Personal computers at home and in the office will soon be displaced by the tablet as the primary computing device, according to a new report from Forrester Research. Tablet sales are expected to grow sharply from 56 million in 2011 to 375 million in 2016, according to the report. Given that most users keep their tablets for three years, there will probably be 760 million tablets in use globally by 2016, said Frank Gillette, principal analyst on Forrester’s business technology futures team. As a result, the tablet will replace the PC as the user’s digital hub, connecting devices such as smartphones, desktop computers and content stored in personal cloud services — remote servers that can be accessed from anywhere with an Internet connection.

Pinterest is a new social cataloging site rapidly gaining popularity as the third largest social network site in traffic behind Facebook and Twitter. Its membership is in millions with major audience being educated women under age of 45. The interesting fact is that an average user spends over 89 minutes ...

As business owners, we would all like to take the time to do our research and make a sound decision on where to invest our marketing and technology dollars. Unfortunately, more often than not, we find ourselves looking for additional hours in the day just to get all

(BloombergBusinessweek)—Trulia Inc., an Internet startup focused on residential real estate, hired JPMorgan Chase & Co. (JPM) and Deutsche Bank AG (DBK) to manage its initial public offering, according to two people with knowledge of the matter.

You spend a lot of time and effort on your social media campaign, your blog posts and your tweets. You invest a lot of money in sites that promise good leads. And yet, the conversion rates on the leads you get still aren’t great. This is because you haven’t optimized your web presence to create relationships with your prospects. They simply don’t care about you by the time you contact them. In fact, they never really cared about you at all—they just cared about the information you had to offer. And that’s not their fault—it’s yours. The next seven tips are going to show you how to program your internet leads to care about getting in contact with you.