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Real Estate Technology Archive
“Technology is changing everything!” When was the last time you heard this? Well, guess what? It’s still true, and as we make our way through 2012, your inbox will continue to be flooded with opportunities to own the latest and greatest “must-have” technology tools. But while emerging technology will always “change everything,” it also has the capacity to suck away your time and energy and cause you to lose focus on the most important things in your life and business.
Let’s take a look at social media as just one example. Social media has taken not only the real estate industry, but the entire world, by storm. The concept of social media as a tool for business is a solid concept, and the premise of regularly staying in front of your clients has enormous value.
In Walter Isaacson’s new book, “Steve Jobs,” he illustrates Jobs’ unique ability to craft products that people emotionally connect and engage with. No shock there; the iPod, iPhone and iPad have been some of the most successful product launches in history
Sometimes, thinking small can be a good thing. We’re not talking about your business strategy, but rather remembering the impact of technology on your product. Specifically, mobile technology, and the fact that more people are viewing online information on their smart phones than anywhere else. That means your online video ...
As 2011 draws to a close, it makes you wonder; where did the time go? On the other hand, one thing you’re not left wondering is whether mobile will remain an important part of the technological and marketing landscape moving forward. This year there was rarely a conference, seminar
Producing the world’s best video doesn’t mean a whole lot if people aren’t watching. Granted, if you’re incredibly talented and lucky, you may come up with something so irresistible it spreads virally by social media, sharing, and word of mouth. If not, something called key words are probably your best bet.
In recent years, it has been hard to ignore all of the negative publicity that has been circulating about the national economy, the stock market and current events. The state of the real estate market in particular has received a lot of bad press. With all of the foreclosures and short sales that have been flooding our market, and all of the problems that have been occurring in the lending industry, I thought it would be in all of our best interests to create a quick business plan to help us focus.
Simplify, simplify, simplify — Find a few things that you are good at and become an expert in each one. We are constantly being bombarded by massive amounts of data, new marketing strategies, advancements in technology and new techniques for serving our clients.
(eM+C)—You think you have a great website, but do you? If you're not testing and targeting, you're likely not making the most of your online presence. Research shows that many companies still aren't testing, and as a result are losing ground to competitors who are.
Finding a new place to live just became easier for consumers who can now browse apartments on their smartphones, according to Apartment Finder (ApartmentFinder.com), which recently launched an additional mobile tool—a free Android App to make looking through photos, maps, and more
In today’s competitive real estate market, it’s more important than ever for real estate professionals to think outside the box when it comes to connecting with potential buyers. The days of sticking a simple For Sale sign in the front yard are long gone, as today’s buyers are looking for an agent
This week, the Real Estate Marketing Summit is returning to the exemplary location of the Hotel del Coronado in San Diego, Calif., where hundreds of participants have registered to arrive on Wednesday, December 14th, 2011. Thousands, throughout the world, however, have now been provided with the rare opportunity to attend ...
When used correctly, QR, or Quick Response codes, are exactly that—instant, direct and an extremely efficient means of delivering content to a potential consumer. QR codes definitely have the “cool” factor. Unfortunately, for many companies, the use of QR codes ends with this cool factor, never allowing them to fulfill their potential as a valuable marketing tool. Here are some basic, good-practice measures that can take your QR campaign to the next level, harnessing the power to put your content in the hands of the consumer.
Unemployment and other factors have caused many homeowners to involuntarily default on their mortgages. At the same time, falling home prices, the possibility of being underwater for many years and advice from certain influencers, or “mavens,” may have encouraged others
According to data from the 2010 NAR Member Profile, the median income of REALTORS® with at least one designation was nearly $22,000 more than the income of those with no designation.
With more than 1.5 million visits per month, RE Technology (
www.RETechnology.com) has proven that comprehensive information and training on real estate technology is a must-have for today’s top real estate agents and brokers.
According to a recent report by eMarketer, one form of social media leads all others when it comes to small business marketing, and that includes exposure for corporate videos. Citing a survey by Constant Contact, the report revealed that Facebook led the pack, with 83% of respondents saying it was moderately effective or better in producing results. Twitter came in a distant second, at 46%.
