Searching
Real Estate Technology Archive
RISMEDIA, February 14, 2011—With 2011 underway, we must be laser-focused and understand the mindset of the consumer with whom we want to do business. Tailor the presentation, the message and the information to engage them. An Interfusion Marketing strategy blends together the targeted focus message with website strategy, offline marketing and your social media, so it reaches everywhere in a cohesive plan of attack. Here are 8 steps to make sure you do just that.
RISMEDIA, February 14, 2011—With the national release of OneCode™ last week, I had more conversations than ever before about QR codes and their functionality. We have discussed QR codes here on Monday mornings in the past, but since the level of interest in them continues to
RISMEDIA, February 14, 2011—DocuSign, a global leader in electronic signature, and an official and exclusive electronic signature provider for the National Association of REALTORS® (NAR) 1.1 million members, announced the availability of DocuSign for REALTORS®, Professional Edition. The new product offers unlimited sending and a discounted price for the industry-leading ...
RISMEDIA, February 14, 2011—RES.NET, an infrastructure of diverse real estate professionals, buyers and sellers, has released the ultimate companion for their popular real estate transaction software. The new AMP app for iPhone and iPad, available in the iPhone App Store, now allows professional members of AMP, the real estate agent ...
RISMEDIA, February 11, 2011—With the social networking craze continuing to capture headlines, and names like Facebook, YouTube, Twitter and Google now common topics of dinner conversation, one cannot ignore the impact this new medium has had on our lives.
Did you like the Super Bowl ads? If you didn’t tweet your thoughts, your opinion was probably not counted as researchers were watching Twitter data to assess the biggest winners and losers.
RISMEDIA, February 10, 2011—It’s a good time to buy, but not everyone in every market is doing it. As home prices are rising again in some areas like San Francisco, Manhattan and some parts of Southern California (along with interest rates), and the act of qualifying for a home loan is still tough for many (especially the self-employed), a number of would-be buyers are staying put in the rental market in order to stay liquid. This is a more sophisticated demographic than ever—renters are far from second-class citizens, and luxury rental properties are sprouting up as proof.
RISMEDIA, February 10, 2011—Facebook, Twitter, Zillow, Onboard Informatics, Foursquare, The Weather Channel: they may be an unlikely pairing of organizations, but all of these entities can impact your business through application programming interfaces (APIs). Why should you
RISMEDIA, February 10, 2011—I recently attended a phenomenal real estate conference at which the following question was posed to the mobile panelists: “What do you see happening over the next three years in mobile?” The witty panelist replied, “The next three years? We are waiting to
RISMEDIA, February 9, 2011—SentriLock, a top-rated provider of electronic lockbox systems to the residential real estate industry, and Showing Suite, makers of Homefeedback.com, have integrated systems to better serve their mutual customers. ...
RISMEDIA, February 8, 2011—Unless you have been on a hiatus since the NAR Conference in New Orleans last November, spending all the money you made selling real estate on Facebook, you’ve probably noticed small, square codes popping up in places like print ads, magazines, billboards and trade-show booths. These useful, efficient little marvels are QR codes, also known as Quick Response codes. They are all the rage in the real estate industry right now. Although virtually ubiquitous in Europe and Japan, they’re just starting to gain popularity in the States.
RISMEDIA, February 8, 2011—With international transactions representing a growing share (7%) of the U.S. residential market, REALTOR.com, the nation’s No. 1 homes-for-sale website, is going global. Last year, $66 billion in U.S. residential real estate was sold to foreign
RISMEDIA, February 8, 2011—DotLoop, a trusted source for sharing and signing documents online announced its partnership with EXIT Realty Corp. International. As an EXIT Approved Supplier, DotLoop will provide one collaborative paperless platform that connects real estate agents to other agents, streamlining the process of buying and selling real estate. ...
RISMEDIA, February 7, 2011—When I first graduated college and worked in the financial services industry, one of the best terms I ever heard was "coordination and integration." We used the term to describe how our financial instruments would work in conjunction with one another
RISMEDIA, February 5, 2011—Most of us have some brand of smartphone, whether it’s an Android, iPhone, BlackBerry or another brand. These phones can be powerful marketing tools if you maximize your utilization of their features. One feature we want to highlight this month is the ability to create groups with your contacts. When you create groups from your contacts, you can make your communications really count and deploy them quickly.
RISMEDIA, February 4, 2011—Yardi Systems announced the acquisition of Real Estate Electronic Publishing Company Inc. (REEPCO). ...
