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Real Estate Technology Archive


Keeping Pace with Today’s Mobile-Driven World

As technology continues to change the way real estate professionals conduct business on a day-to-day basis, having a website is no longer enough when it comes to setting yourself apart from the competition. Today, maintaining a competitive edge is all about building ...


The Importance of Brand Cohesiveness across Social Media

Developing and representing your brand effectively on social media is one of the most important tasks to consider when jumping into social media marketing. By doing so, you bring brand awareness and cohesiveness to your audience to build familiarity and trust. Representing ...


DocuSign Selected to Streamline Real Estate Deals in Canada

Royal LePage recently announced that the company has entered into apreferred provider partnership with DocuSign, Inc. (“DocuSign”) The Global Standard for Digital Transaction Management™ (“DTM”). Royal LePage real estate brokers and agents can now leverage DocuSign to make the home buying and selling process faster, easier, more convenient and ...


The Social Media Cheat Sheet, Part 2

Building and growing a Facebook group can become a lot more gratifying than just creating a normal page for a real estate professional, in that it’s sort of like modern-day farming. You don’t just sell a house to someone and move on, ...


REALTOR® University Graduates: Setting a New Standard

NAR PULSE—The pioneering class of REALTOR® University’s Master of Real Estate program is re-entering the industry armed with new knowledge and a new title that can help lift their careers to new levels. Since claiming their diplomas at REALTOR® U’s first-ever ...


Monday Morning Mobile: Consumer Change Brings Beneficial Ad Opportunities for Agents

The glaring changes in real estate trends in technology that have taken place over the past six years are becoming ever more apparent every day within real estate as the industry continues its path of recovery. One of the biggest changes that’s taken ...


The Social Media Cheat Sheet

When on a social media site like Facebook, picture yourself going to a Chamber of Commerce meeting and being in front of people, asking questions that are engaging. This is a key to connections. ...


Cash in with Extra Savings on Ram Trucks and Vans

NAR PULSE—It’s Ram Commercial Truck Season, and now through June 30 REALTORS® can save even more on select Ram vehicle purchases, in addition to the $500 cash allowance available from REALTOR Benefits® Program Partner Chrysler Group LLC. Ram vehicles are top-sellers ...


Webinar June 4 for the Mobile Agent

Looking to maximize your mobile reach? Get a tech savvy update on which mobile applications are a must have in the upcoming webinar from realtor.com®, tomorrow, June 4 at 10 a.m. PDT. Learn how to load-up with the apps that work only for real estate that won’t waste your time ...


7 Deadly Sins: Social Media Mistakes Agents Make

Social media is a powerful tool for real estate professionals in many ways. It allows you to find and engage with real people in your market, gives you a free source of advertising and can be great for referrals. But like anything ...


Mobile Devices Fuel Today’s Home Search

You see smartphones and tablets all around you. From business executives in airport lounges to teenagers on buses to distracted drivers waiting at red lights, faces everywhere reflect the glow of a screen. People check their phones 150 times per day, according ...


How to Use Social Media the RIGHT Way – Part 2

People’s attention is shifting and shifting fast. People no longer take the time to look at billboards or direct mail. Therefore, to attract the eyeballs and ears of potential clients, you have to take matters into your own hands, and social media ...


Attend the REALTOR® Broker Summit in Atlanta

NAR PULSE—If you attend the upcoming REALTOR® Broker Summit in Atlanta, you'll have the opportunity to hear from industry leaders about issues of concern to you and your business, take part in roundtable discussions and network with your colleagues, hear advice ...


NAR Video Spotlight: Make Our Marks Remarkable

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® that aims to refresh and educate members about important aspects of being a REALTOR®. Watch for this series each month in RISMedia’s Daily e-News. ...


How to Use Social Media the RIGHT Way

Real estate marketers often miss the simple fact that social networks are the first platforms that are actually a two-way conversation and therefore are the perfect places to invest time and money. ...


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