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Real Estate Technology Archive


Boosting Website Attraction and Sustainability

For real estate broker Rosemary West, maintaining an easy-to-navigate, uncluttered website is a key piece of the puzzle when it comes to attracting prospective buyers who are turning to the Internet to search for homes at a record pace. Thanks to the company’s partnership with Homes.com, West is armed with ...


Broker Training Series, ‘One Byte at a Time,’ Puts Focus on RISMedia Content

Editor’s Note: This is part three of a four-part series highlighting video training sessions and creative-use ideas, created by San Diego-based Century 21 Award for their agents in using RISMedia’s Content Solutions and specifically, RISMedia’s RREIN platform. ...


New Survey Shows REALTORS® Continue to Invest in Mobile Technologies

Over the years, REALTORS®have spent countless time and millions of dollars advancing real estate technologies and keeping up with the latest high-tech tools. The 2013-2014 Realtor® TechnologySurvey, conducted by NAR’s Center for REALTOR® Technology, found that REALTORS® continued to invest in new ...


7 Painless Tips for Great Property Videos

In today’s tech-savvy real estate market, where Millennials continue to be the group that real estate professionals want to reach out to most, video plays a vital role in generating leads and connecting with prospective clients. But, to some, producing the videos ...


Senator Johnny Isakson and David Eisenhower Confirmed to Speak at Broker Summit

NAR PULE—David Eisenhower has been added to the roster of speakers at the REALTOR® Broker Summit in Atlanta, GA. He is the grandson of General and President Dwight D. Eisenhower. Attendees will gain insight into the leadership qualities General Eisenhower needed ...


Building Rental Relationships Online with Millennials

In real estate, the tides are perpetually shifting and we are constantly adjusting our marketing strategies to suit consumer and economic trends. At this time, we should accept that Millennials (Gen Y) are now key to the housing market in the years ...


Keeping Pace with Today’s Mobile-Driven World

As technology continues to change the way real estate professionals conduct business on a day-to-day basis, having a website is no longer enough when it comes to setting yourself apart from the competition. Today, maintaining a competitive edge is all about building ...


The Importance of Brand Cohesiveness across Social Media

Developing and representing your brand effectively on social media is one of the most important tasks to consider when jumping into social media marketing. By doing so, you bring brand awareness and cohesiveness to your audience to build familiarity and trust. Representing ...


DocuSign Selected to Streamline Real Estate Deals in Canada

Royal LePage recently announced that the company has entered into apreferred provider partnership with DocuSign, Inc. (“DocuSign”) The Global Standard for Digital Transaction Management™ (“DTM”). Royal LePage real estate brokers and agents can now leverage DocuSign to make the home buying and selling process faster, easier, more convenient and ...


The Social Media Cheat Sheet, Part 2

Building and growing a Facebook group can become a lot more gratifying than just creating a normal page for a real estate professional, in that it’s sort of like modern-day farming. You don’t just sell a house to someone and move on, ...


REALTOR® University Graduates: Setting a New Standard

NAR PULSE—The pioneering class of REALTOR® University’s Master of Real Estate program is re-entering the industry armed with new knowledge and a new title that can help lift their careers to new levels. Since claiming their diplomas at REALTOR® U’s first-ever ...


Monday Morning Mobile: Consumer Change Brings Beneficial Ad Opportunities for Agents

The glaring changes in real estate trends in technology that have taken place over the past six years are becoming ever more apparent every day within real estate as the industry continues its path of recovery. One of the biggest changes that’s taken ...


The Social Media Cheat Sheet

When on a social media site like Facebook, picture yourself going to a Chamber of Commerce meeting and being in front of people, asking questions that are engaging. This is a key to connections. ...


Cash in with Extra Savings on Ram Trucks and Vans

NAR PULSE—It’s Ram Commercial Truck Season, and now through June 30 REALTORS® can save even more on select Ram vehicle purchases, in addition to the $500 cash allowance available from REALTOR Benefits® Program Partner Chrysler Group LLC. Ram vehicles are top-sellers ...


Webinar June 4 for the Mobile Agent

Looking to maximize your mobile reach? Get a tech savvy update on which mobile applications are a must have in the upcoming webinar from realtor.com®, tomorrow, June 4 at 10 a.m. PDT. Learn how to load-up with the apps that work only for real estate that won’t waste your time ...


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