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Real Estate Technology Archive


Addressing the Lead Conversion Conundrum

For real estate professionals across the board, successfully converting online leads into clients can be a challenging proposition, considering the numerous demands on their time. Agents, by necessity, focus on the customers that are ready to transact, and are traditionally ill equipped to ...


With Real Estate App Timer, Safety Is One Tap Away

By nature of profession, real estate practitioners often find themselves in situations that can compromise safety. Because these risks exist, it’s crucial to take every precaution—including notifying others of your whereabouts—to stay safe in the field. ...


How Tech-Savvy Home Upgrades Can Move Your Listings Faster

Real estate, like many other industries, is founded on an age-old principle—buy low, sell high. Home sellers want to price their home for its highest value, and buyers want to find a dream home that will ...


Are Vanity Sites Good for Your Business?

I don’t know about you, but vanity doesn’t have a very good connotation to me. Here are some synonyms I found while I writing this: narcissism, self-importance, arrogance, conceit, and egotism. Do you agree? ...


No Matter How Tech-Savvy You Are, You Have to Get Along with People

(TNS)—Automation and self-service have replaced a lot of jobs. Computer programming and technology skills are requirements for others. But the ability to interact well, person-to-person, remains vital for career success. ...


Top 3 Paperless Software Solutions

The world of paperless solutions is ever-growing, mainly because real-time communication and quick response is expected by the average home-buyer. Lab42, a market research company, recently found that 66 percent of consumers prefer web-based retailers to their brick-and-mortar counterparts. Not ...


Are You Protecting Your Digital Data?

We now lead digital lives. Everything from taxes and banking to the music and movies we buy is now often accessed via the computer. ...


Why the Future of SEO Is ‘UnOptimized!’ — Part 2

Last week, we covered the importance of “triggers and tickles” and promised further search enlightenment through “cat-lady” insights. Before I fulfill that promise, here’s a brief recap of the fundamentals of “UnOptimization,” a way to more and “more better” traffic. ...


How to Win at Lead Generation with LinkedIn

If you think LinkedIn is just a resume board, it’s time to change that misconception. Successful real estate agents are adding LinkedIn to their tool kits for expanding networks and zeroing in on new prospects. With the right tactics, the professional ...


Your Agents’ Window of Opportunity Just Opened with RPR Mobile™

NAR PULSE—RPR Mobile™ is now optimized for iPad and Android tablets. Members can now engage clients on a whole, new level with a clearer, bolder view of the dynamic property data their clients expect, anytime, anywhere. Built exclusively for REALTORS® and available ...


Social Media for Real Estate: Time Waster or Money Maker?

In today’s tech-savvy society, having an online presence is vital to business success. But trying to create an effective social media strategy for your company can be daunting to undertake and often comes with a steep learning ...


Why the Future of SEO Is ‘UnOptimized!’ — Part 1

“Less is more.” The catch phrase of every minimalist is often used to talk about ad design, salt intake, or feng shui furniture layouts, but what about when it comes to web traffic? While this may seem contradictory to traditional search marketing goals, ...


FREE .REALTOR Domains Still Available

NAR PULSE—Don’t let your agents miss out on the benefits gained from a .REALTOR domain. Be sure they know that free .REALTOR domains are not sold out. Help debunk other myths by using this content in your firm communication channels. ...


The Growing Age of Technology: Taking Advantage of the Online World with Quicken Loans

Real estate is a fast-paced industry. With the breadth of what the Internet has to offer, real estate professionals have an arsenal of tools at their disposal to simplify their daily routines. Between tablets, apps and other mobile technology to the many stellar, innovative vendor products available, real estate has ...


Technology: The Key to Mastering Success with Millennials

By 2020, millennials are predicted to hold $1.4 trillion in purchasing power, and as they enter the real estate market they will account for the greatest percentage of home sales.  Being that millennials were the first generation to be raised in the “Information ...


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