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Real Estate Technology Archive


The Future of Real Estate Is Here: Big Data Leading the Way

At one point or another, we’ve all had to search for a place to live. Whether a new job has you moving across state lines or you simply need a change of scenery, looking for a home to purchase—or even a space to rent—can be a huge undertaking for everyone ...


Ready for Your Close-up? 6 Easy Video Techniques You Can Do Right from Your Smartphone

Video. ...


Tempted to Buy Social Media Followers? Why Less Is More

If you get spam emails, you’ve probably seen subject lines like this: ...


Zeroing in on Clients’ Needs: Working Smarter, Not Harder

Since 2009, Realtors Property Resource® (RPR®)—a database of parcel-centric property information, built upon more than 160 million properties—has provided real estate professionals with access to information from multiple sources, including public records and tax assessment information; liens, standalone mortgages and refinancing loans; school district data, reviews, test scores and more. ...


Billings Association of REALTORS® Announces Point2 MLS and Consumer Portal

Recently, the Billings Association of REALTORS® (BAR) launched Billings.org, a consumer real estate search portal powered by Point2. The new website uses data from the BAR Multiple Listing Service (MLS) to provide consumers and real estate professionals with the most accurate real estate listing information in Billings, Mont. ...


Homefinder.com App Maximizes Showings

It’s undeniable that most consumers in the market for a new home begin their searches on the Web. In fact, thanks to the Internet, consumers can learn a great deal about a property before even speaking with a real estate professional. While the Internet may be a great tool for ...


As Social Networks Cash in on Real Estate, Agents Look for Profits of Their Own

While many brokers continue to question the ROI of social media along with the amount of time their agents devote to posting, tweeting, pinning and the like, it has proven to be a very valuable resource for real estate professionals. It’s helped ...


iPad Video 101: Using Your iPad as an All-in-One Solution

Real estate professionals are missing a golden opportunity by not making use of the video possibilities on their iPads, according to licensed real estate broker Michael Krisa, a freelance Internet marketing consultant. He praised the importance of using iPads to ...


Keeping Up with Technology

Technology can be over-whelming. Staying on top of the latest tools to benefit you, your agents and your clients is a never-ending challenge. Sometimes an innovation brings real benefit, while other times the latest and greatest turns out to be just another ...


6 Easy Twitter Tips for Real Estate Agents

How often do you use Twitter to promote your real estate business? Daily? Weekly? Monthly? Never? ...


The Latest News on Real Estate Domain Extensions

Have you heard about the new .REALTOR domain? Maybe you were even one of the many agents who signed up for priority registration to secure this branded domain that will show consumers they are working with a certified REALTOR®. ...


Proactive Approach, Tech Solutions Keep Business Buzzing

While running a successful business, it's important to continuously move forward. “I continuously evaluate our marketing and track the results so that I can cut what isn’t working and invest in what produces results,” says Teresa Ryan, broker/owner with Ryan Hill Realty. Read the following interview for Ryan's top advice ...


Final Call for Companies to Apply for the REach™ Class of 2014

NAR PULSE—Nominate your favorite technology company to be considered as the “Member’s Choice” for NAR’s REach™ Class of 2014. Members who participate could be recognized as the most tech-savvy agents for 2014. The extended deadline for company applications is March 21st, 2014 ...


SmartZip Analytics Named to REach’s 2014 Accelerator Class

The National Association of REALTORS® recently announced that SmartZip Analytics, a national leader in real estate analytics and predictive marketing, is the first company selected to join the 2014 class of REach™, http://www.narreach.com/ the strategic growth technology accelerator founded and managed by NAR’s investment arm, Second Century ...


Take This ‘Smart Home Technology Survey’ for a Chance to Win $250

Today’s homebuyer has moved technology integration to the top of their “must-have list” when searching for a home. In fact, a Better Homes and Gardens Real Estate survey found that 84 percent of respondents between the ages 18 to 35 consider technology to be an absolute home essential. ...


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