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Real Estate Technology Archive


7 Deadly Sins: Social Media Mistakes Agents Make

Social media is a powerful tool for real estate professionals in many ways. It allows you to find and engage with real people in your market, gives you a free source of advertising and can be great for referrals. But like anything ...


Mobile Devices Fuel Today’s Home Search

You see smartphones and tablets all around you. From business executives in airport lounges to teenagers on buses to distracted drivers waiting at red lights, faces everywhere reflect the glow of a screen. People check their phones 150 times per day, according ...


How to Use Social Media the RIGHT Way – Part 2

People’s attention is shifting and shifting fast. People no longer take the time to look at billboards or direct mail. Therefore, to attract the eyeballs and ears of potential clients, you have to take matters into your own hands, and social media ...


Attend the REALTOR® Broker Summit in Atlanta

NAR PULSE—If you attend the upcoming REALTOR® Broker Summit in Atlanta, you'll have the opportunity to hear from industry leaders about issues of concern to you and your business, take part in roundtable discussions and network with your colleagues, hear advice ...


NAR Video Spotlight: Make Our Marks Remarkable

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® that aims to refresh and educate members about important aspects of being a REALTOR®. Watch for this series each month in RISMedia’s Daily e-News. ...


How to Use Social Media the RIGHT Way

Real estate marketers often miss the simple fact that social networks are the first platforms that are actually a two-way conversation and therefore are the perfect places to invest time and money. ...


Redefining Customer Service: CIO Roundtable Focuses on Helping Brokerage Firms Achieve Their Goals

While technology developments in the real estate space may dazzle and impress, they don’t truly serve the needs of brokers and agents unless they help fulfill one primary goal: making the real estate process quicker, easier and cheaper for homebuyers and sellers. ...


Why Increasing Accuracy and Precision Is Key in Today’s Market

With a market that is constantly fluctuating and an inventory that is struggling to meet the demands of today’s buyers, it’s now more important than ever for agents to have the most up-to-date property data at their fingertips. ...


How Video Can Help Your Business

Nearly one year ago, realtor.com® asked this question: Does Twitter’s new app Vine have real estate appeal?”It’s a great question, and one many agents and brokers are still asking. Over the past 12 months, Vine has become more visible, and even has a ...


The Future of Real Estate Is Here: Big Data Leading the Way

At one point or another, we’ve all had to search for a place to live. Whether a new job has you moving across state lines or you simply need a change of scenery, looking for a home to purchase—or even a space to rent—can be a huge undertaking for everyone ...


Ready for Your Close-up? 6 Easy Video Techniques You Can Do Right from Your Smartphone

Video. ...


Tempted to Buy Social Media Followers? Why Less Is More

If you get spam emails, you’ve probably seen subject lines like this: ...


Zeroing in on Clients’ Needs: Working Smarter, Not Harder

Since 2009, Realtors Property Resource® (RPR®)—a database of parcel-centric property information, built upon more than 160 million properties—has provided real estate professionals with access to information from multiple sources, including public records and tax assessment information; liens, standalone mortgages and refinancing loans; school district data, reviews, test scores and more. ...


Billings Association of REALTORS® Announces Point2 MLS and Consumer Portal

Recently, the Billings Association of REALTORS® (BAR) launched Billings.org, a consumer real estate search portal powered by Point2. The new website uses data from the BAR Multiple Listing Service (MLS) to provide consumers and real estate professionals with the most accurate real estate listing information in Billings, Mont. ...


Homefinder.com App Maximizes Showings

It’s undeniable that most consumers in the market for a new home begin their searches on the Web. In fact, thanks to the Internet, consumers can learn a great deal about a property before even speaking with a real estate professional. While the Internet may be a great tool for ...


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