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Real Estate Technology Archive


NAR Tech Edge helps REALTORS® Stay Informed of the Latest Tech Tools

Technology is transforming the way REALTORS® conduct business and connect with clients, and staying up-to-date on new and emerging technologies is an essential part of the real estate profession. To help REALTORS® stay a step ahead of the latest mobile and online technologies, the National Association of REALTORS® is continuing ...


Report: Americans Spending Nearly Five Hours a Day on Smartphones

Americans are now spending an average of 4.7 hours a day on their smart phones – more than their counterparts in at least 11 countries around the world – according to a new monthly report from Informate Mobile Intelligence, which tracks and measures consumer use of smartphones in 12 countries. ...


Monday Morning Mobile: Talking Tech on Main Street with Morris Lyles

Since I’m sure you’ve all heard enough about what I think – we’ve decided to take it to the streets to hear what you think this month.  We sat down with Morris Lyles of ERA Wilder Realty, Columbia, S.C., and picked his brain on a few things.  Here’s what he ...


5 Ways to Avoid Facebook Jail

Considering the amount of time and resources that go into creating and growing a Facebook page, being suddenly caught without it could create a serious problem for your business. In fact, according to ActiveRain and Properties Online, 93 percent of social media traffic ...


Company Spotlight: Utilizing Big Data to Make Real Estate Dreams Come True

Searching for an apartment to rent or a home to buy on the Internet can be a chore. It requires a lot of time spent searching for what’s available, neighborhood information, what’s nearby, local school data and plenty of other information ...


Email vs. Text Message: The Battle for Marketing Supremacy

Ever since the Blackberry first captured our hearts and eyes, those of us old enough to remember the scroll wheel on the side have been glued to these handheld computers we call smartphones. Like addicts—scrolling, waiting, checking—we jump at the opportunity to receive ...


Introducing RPR Mobile™

NAR PULSE—Equipped with RPR Mobile™, REALTORS® can use their phone’s location to instantly view any property around them, and get listing, sales, valuation, assessment, deed, foreclosure, school, photos, maps, and market trend information. REALTORS® can create, customize, view, save, and send RPR’s ...


Must Be Mobile: The Key to Successful Lead Generation

Today’s consumers are beyond smart, which is an understatement, to say the least. They’re also extremely tech-savvy, which fuels their hunger for fast information. Gone are the days of shooting an email, hoping it’s received and opened, and awaiting a response. Today’s homebuyers are on-the-go and know what they want, ...


Fueling the Future of Real Estate: DPR Realty

The technology explosion has changed forever the way we work and play. Sources estimate there are more cellphones than people in the world today—and some might argue that social media has taken over our lives. But for DPR Realty Owner Dale Milton, and Designated Broker Matt Deuitch, the tech phenomenon ...


Agent Spotlight: Bill Gassett’s Tips for Successfully Mastering Social Media

RE/MAX Executive Realty agent Bill Gassett is clearly doing something right. With 27 years in the business, and over 31,000 followers on Google+ and approaching 20,000 on Twitter, it’s safe to say that Gassett is hitting it out of the park when it ...


Smart Home Technology: What You’re Missing

Not every home on the block has a thermostat that can be remotely controlled by a smart phone…Yet! ...


4 Ways to Stay Tech Savvy in 2015

If anything has been clear in the ever-changing real estate landscape, it’s that technology is here to stay. 2014 gave real estate agents plenty of examples of how tech is the future of real estate. The Zillow-Trulia merger ...


Right or Wrong: How Are You Sharing Your Listing on Facebook?

It is no secret that photos are the most engaging content type on Facebook. Posts with photos make up 75 percent of all content posted to Facebook and account for a staggering 93 percent of the most engaging posts. https://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page ...


Video Messaging: 3 Ways to Connect with Your Clients

Do you Skype, FaceTime or schedule Hangouts with your buyers and sellers? If you’re not using these free, Web-based video chat services in your real estate business, you should be. ...


Cyber-Security Expert Offers 10 Tips to Safeguard Your Information

We’ve all lost our identity at least three times, with more than 930 million records breached, lost or stolen to hackers and cyber criminals, says consumer advocacy non-profit Privacy Rights Clearinghouse. ...


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