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Real Estate Technology Archive
Technology makes life simpler, faster, and more efficient. In a day with 24 hours, and potentially 16 or more of those spent awake, we have more opportunities to be engaged and online with co-workers, partners, vendors and clients we do business with.
CENTURY 21 New Millennium has announced that it has joined OwnAmerica, a national web-based, resource and training organization for real estate investors and investment specialists. The affiliation allows CENTURY 21 New Millennium, a member of RISMedia’s Real Estate Information Network® (RREIN), to provide educational programs and analysis tools to real ...
Josh McGrath, a Broker in Real Estate Central Cross Lanes, W. Va, knows a thing or two about embracing technology and incorporating it into a successful marketing strategy. Read on to find out his top method, as will as how he stays ahead of the competition
It’s never been more important for video producers to know their audience. According to ReelSEO, a recent report from GigaOM indicated that over half of all YouTube views were by non-English speaking viewers. In fact, the actual figure—according to a Google spokesperson—was 60 percent.
We all know that Google is no stranger to the world of mobile, after all its operating system, Android, is the most popular in the world; all their apps (Gmail, Google calendar, flicker, etc.) are all designed for use on mobile devices and their search engine
(eM+C)—Without question, more web content is being consumed via mobile devices than ever before. Consumers no longer want to wait for information. They want it in the car, in line for morning coffee, on the sidelines at soccer practices and between classes. The popularization of tablets and smartphones has transferred ...
In a recent interview with Greg Stuart, the global head of the Mobile Marketing Association, Stuart said, “2011 was the year when mobile really began to hit its stride.” I think we can all agree the time for early adoption is over, and mobile is officially mainstream and now.
With the arrival of a new year, now’s a great time to look closely at your website and evaluate what worked well in terms of bringing you the results you wanted as well as what didn’t work throughout the last 12 months. Here are six strategies that you should incorporate
“Technology is changing everything!” When was the last time you heard this? Well, guess what? It’s still true, and as we make our way through 2012, your inbox will continue to be flooded with opportunities to own the latest and greatest “must-have” technology tools. But while emerging technology will always “change everything,” it also has the capacity to suck away your time and energy and cause you to lose focus on the most important things in your life and business.
Let’s take a look at social media as just one example. Social media has taken not only the real estate industry, but the entire world, by storm. The concept of social media as a tool for business is a solid concept, and the premise of regularly staying in front of your clients has enormous value.
In Walter Isaacson’s new book, “Steve Jobs,” he illustrates Jobs’ unique ability to craft products that people emotionally connect and engage with. No shock there; the iPod, iPhone and iPad have been some of the most successful product launches in history
Sometimes, thinking small can be a good thing. We’re not talking about your business strategy, but rather remembering the impact of technology on your product. Specifically, mobile technology, and the fact that more people are viewing online information on their smart phones than anywhere else. That means your online video ...
As 2011 draws to a close, it makes you wonder; where did the time go? On the other hand, one thing you’re not left wondering is whether mobile will remain an important part of the technological and marketing landscape moving forward. This year there was rarely a conference, seminar
Producing the world’s best video doesn’t mean a whole lot if people aren’t watching. Granted, if you’re incredibly talented and lucky, you may come up with something so irresistible it spreads virally by social media, sharing, and word of mouth. If not, something called key words are probably your best bet.
In recent years, it has been hard to ignore all of the negative publicity that has been circulating about the national economy, the stock market and current events. The state of the real estate market in particular has received a lot of bad press. With all of the foreclosures and short sales that have been flooding our market, and all of the problems that have been occurring in the lending industry, I thought it would be in all of our best interests to create a quick business plan to help us focus.
Simplify, simplify, simplify — Find a few things that you are good at and become an expert in each one. We are constantly being bombarded by massive amounts of data, new marketing strategies, advancements in technology and new techniques for serving our clients.
(eM+C)—You think you have a great website, but do you? If you're not testing and targeting, you're likely not making the most of your online presence. Research shows that many companies still aren't testing, and as a result are losing ground to competitors who are.
