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Real Estate Technology Archive


4 Steps to More Interesting Photos

I feel bad for professional photographers who have to stand by and watch as we amateurs get access to apps that provide a whole assortment of photo editing tools that, until recently, were only found in darkrooms. Suddenly, everyone is a photographer with the ability to take fantastic pictures, in ...


Then and Now: A Decade of Technology in Real Estate

More buyers than ever are taking advantage of the latest technology and online tools to search for a place to call home. As a result, REALTORS® are leveraging new technologies to better assist their more tech savvy clients. A 10-year history of ...


The Agent Funnel: Recruiting Tomorrow’s Agent with Today’s Technology

When I was a young boy I learned how to fish by baiting a hook and dropping the line in the water, and then patiently wait for the fish to come to me. ...


Home Buying Reaches New Heights in Mobile-Driven World

With the plethora of mobile apps available on smartphones today, consumers can do just about anything from their mobile-enabled device. Whether it’s looking up restaurant reviews while on the road to locating a new running route, or even finding your dream home, consumers are turning to their phones for any ...


4 Tips to Use Mobile Technology to Market to Sellers

The September housing market inventory was up roughly 20% in comparison to numbers from last year at the time. ...


Is Your Social Media Policy Valid?

Costco recently had their social media policy invalidated by the National Labor Relations Board (NLRB). ...


Visual Storytelling: Illustrious Tactics to Engage Your Audience on Facebook

They say a picture is worth a thousand words, so imagine the possibilities that an entire visual narrative can express. That’s why a real estate broker who engages in visual storytelling—especially when on Facebook—will see the impact that imagery has on alluring ...


Turn to NAR Research for Timely, Accurate Data

NAR PULSE—The mission of the NAR Research Division is to collect and disseminate timely, accurate and comprehensive real estate data and to conduct economic analysis in order to inform and engage members, consumers, policy makers and the media in a professional and ...


Ask the Expert: How Can Agents Keep Up With Video?

Today's “Ask the Expert” column features Emilie Bierschenk, the Production Coordinator with WellcomeMat. ...


Hear It Straight from Top Agents Who Close Online Leads – Oct 30, 2013

There are agents who get large numbers of online leads and successfully convert them to sales. But not every agent has the right systems in place to convert online customers, particularly in great numbers. To address this challenge, realtor.com® has arranged ...


Visual Storytelling: An Eye-catching Approach to Real Estate Marketing

Famous film director and storyteller Frank Darabont once said “Visual storytelling of one kind or another has been around since cavemen were drawing on the walls.” Pretty poignant considering cavemen had primitive tools, little language skills and often made noises and ...


Monday Morning Mobile: The Mobile Consumer & the Right Response to Responsive Design

Over the course of this series, The Mobile Consumer & the Right Response to Responsive Design, we examined some of today’s most popular technology trends such as Responsive Web Design, Mobile SEO and Mobile Lead Generation. This week, in the final piece of the series, we’ll examine how the trends ...


Webinar: Using RISMedia’s Pop-a-Note for Conversational Marketing – Join Us This Thursday, Oct. 10 at Noon EDT

If you have 30 minutes to learn how to ramp up your client communications this Thursday, Oct. 10th, grab some lunch and listen in on RISMedia’s free webinar on “Pop-a-Note,” RISMedia’s easy conversational marketing system that helps you build relationships and stay in touch with clients using fun and interesting ...


The Mobile Consumer and the Right Response to Responsive Design

With people accessing the Internet from various devices, all of which vary in size, Responsive Web Design has become all the rage. As defined by Stanford University, Responsive Web Design refers to: ...


5 Mobile Finance Trends on the Rise in 2013

The world’s Internet denizens are increasingly embracing mobile computing. It’s not hype. A growing body of evidence supports the notion that the mobile Web will free us from the constraints of the desktop. ...