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Real Estate Technology Archive
(EMC)—Companies are now spending billions of dollars annually on social media to create brand awareness and lead generation. A significant percentage of this money will be spent on Facebook, with the goal of increasing a brand’s fan base through either Facebook page applications or Facebook ads.
Hopefully, by now we all can agree that social media has given consumers the most powerful voice they have ever had. And it’s universally accepted that word of mouth has always been considered the very best form of advertising.
Since Facebook’s “Like” button was introduced in the spring of 2010, users can now show their approval of others’ photos, articles, ideas, discoveries, videos, products and services with just one simple click. In fact, it is estimated that Facebook’s “Like” button now gets more than one billion clicks per day!
The media world has changed in a very fundamental way in the past five years. In the old paradigm, the gatekeepers held the keys to the kingdom. Publishers and editors in print, program directors in radio, and producers on television got to decide what the rest of us read, listened to and watched. There was a bottleneck on information in media, and unless you had great contacts, or got very lucky, you were going to be ignored.
Real estate professionals invest a lot of time, effort and money into marketing themselves, “but when it comes to video, it’s not all about you,” says Stephen Schweickart, co-founder and CEO of VScreen, an Internet video services provider within the real estate
Greg Rand (
@gsrand), CEO of
OwnAmerica, the host of Rand on Real Estate on 770 WABC, asks the question "Why didn't the Great Recession happen 10years ago today?" The circumstances were ripe for a major recession. We were already in a minor recession; endured the evaporation ...
Obeo, a provider of online real estate marketing products in North America, announced recently that they had been selected as one of Social Media Examiners Top 10 Small Business Facebook Pages of 2011. ...
Mixed in with the hundreds of news articles I received this week was one that especially caught my eye: Retailers shouldn’t ignore text messaging when crafting m-commerce strategies. The reason is because I fail to remember the last time we spoke about our
RealeMerge™ is the new interactive marketing platform from eMerge™, created specifically for the use of real estate professionals, the company has announced. ...
Smarter Agent, a mobile platform and application company, has announced the Smarter Agent real estate application for Windows Phone. According to the company, the Smarter Agent for Windows Phone is a comprehensive tool for anyone interested in accurate, unbiased, and local real estate information. ...
PropertyMinder, Inc is now providing custom Facebook Fan Pages for real estate, the company has announced. With over 750 million users and growing, Facebook has become the No. 1 social network in the world. Inside of Facebook, REALTORS® can create Facebook Pages to keep their brand and business in front ...
This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS? include: a free safety webinar on social media and cyber safety, smart back-to-school savings with REALTOR Benefits® Program Partner, OfficeMax®, and REALTORS® to host
They say the only constant in life is change. And when it comes to real estate marketing, those changes are coming fast and furious. A few years ago, few people had even heard of blogging, Facebook, or Twitter. And one of the biggest changes of all—online video—had
Recently, my father told me that he was looking to get a new “cell phone” and said he “doesn’t need to have the Internet on his phone,” to which I responded, “You don’t need it, but why wouldn’t you want to have it?”
When I speak to groups or teach classes about real estate, I often get questions about how to enable a mobile strategy. One of the key ways to do this is actually less about the mobile technology you carry and more about the kind of content you are enabling the
This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS? include: Facebook case study; send up to five documents a month free with REALTOR Benefits® Program Partner, DocuSign®,;and register for a free safety webinar on social media and cyber safety. For more information visit
www.REALTOR.org. ...
