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Real Estate Technology Archive


Blogging Strategies: Know What Your Customer Wants

RISMEDIA, April 20, 2009-(eM+C Magazine)-It's extremely valuable for businesses to understand what the "social" in social media really means, and where its power lies, before launching any social media tactic. The social phenomenon is all about people. People are less influenced by brand and aren't trusting institutions anymore. As the ...


Digital Conversion – What the Digital TV Era Means for Realtors

RISMEDIA, April 17, 2009-As a consumer, you may already understand the upcoming conversion from analog to digital television. However, as a Realtor, you may not think that it has much relevance-that's where you would be wrong. ...


7 Simple Truths about Real Estate SEO

RISMEDIA, April 16, 2009-Search Engine Optimization, or SEO, is possibly the most bandied-about phrase on the Web. Gurus everywhere are claiming to be able to get you top search engine positions in a hurry ... at a price. Some actually can help you in this regard, but any fast results ...


Listingbook Supports California Real Estate Technology Services

RISMEDIA, April 15, 2009-Listingbook, a real estate client servicing application, has announced its dedication to the evolution of online real estate services with its support of one of the nation's largest and most innovative MLS data share programs, California Real Estate Technology Services, Inc (CARETS). ...


AnnounceMyMove.com Releases Social Media Marketing Tool to Regional MLS of Florida Subscribers

RISMEDIA, April 13, 2009-AnnounceMyMove LLC., an industry pioneer in providing social media marketing tools to the real estate industry, has entered into an agreement with Regional MLS of Florida (RMLSFL) to offer their subscribers free, auto-generated listing announcements by embedding their newest social media product, AnnounceMyListing. ...


Newsletters Still Do the Job

RISMEDIA, April 11, 2009-As new marketing ideas geared toward real estate agents are continually introduced and replaced, newsletters have proven to be one marketing piece that can withstand the test of time. The Personal Marketing Company (TPMCO), based in Lenexa, Kansas, continues to produce affordable newsletters that target neighborhood markets. ...


MLS 5.0-The MLS of the Future

RISMEDIA, April 10, 2009-What will be required to build on the current solid foundation of today's MLS? Here is part of the MLS 5.0 whitepaper, a vision that attempts to answer the question and creates a basis for an industry discussion. Open and frank discussion is essential to creating the tools and organizations that will position Realtors to provide services to meet the expectations of future buyers and sellers. This paper is a vision and not a roadmap.


Using Technology to Your Advantage – Social Networking Connects Agents with Homebuyers

RISMEDIA, April 9, 2009-Facebook, Twitter and YouTube are among the social networking options used by the real estate industry to connect with consumers who are seeking a combination of technology and human touch. The national meeting of the Real Estate Services Providers Council (RESPRO), a national non-profit trade association of real estate broker-owners, real estate franchisers, mortgage lenders, title insurers and agencies, homebuilders, home service and settlement providers united to deliver


Employer-Supplied Mobile Devices Could Be Sending the Wrong Message

RISMEDIA, April 9, 2009-Do employees view employer-supplied mobile devices as a reward or an obligation? This was the research question at the heart of "Implications of Employer-Supplied Connectivity Devices," a new survey report by WorldatWork, a global human resources association focused on strategies for compensating and rewarding a talented workforce. ...


Serving Consumers’ Needs – 7 Steps to Achieve End-User Experience

RISMEDIA, April 8, 2009-A common ingredient for failure in serving the needs of consumers is a lack of attentiveness towards the end-user experience (UX) which often occurs with poorly designed websites or software. Many focus efforts on certain aspects of their product while overlooking how users interact with them, leading ...


RealBiz360.com Announces Affiliate Partnership with AnnounceMyMove.com

RISMEDIA, April 8, 2009-RealBiz360 Inc., one of the leading providers of delivering high resolution imaging over the Internet announced that it has entered into an affiliate partnership with AnnounceMyMove.com to provide free, auto-generated listing announcements with their new social media product, AnnounceMyListing. ...


TourFactory Announces Co-Marketing Partnership with AgentAdvantage

RISMEDIA, April 8, 2009-TourFactory® and AgentAdvantage® have announced a co-marketing partnership where both companies will offer bundle pricing of their most popular services. These packages are the combination of the best-in-class products for both agent website service and virtual tour marketing. ...


Advanced Access Introduces PowerSearch for Real Estate Websites

RISMEDIA, April 3, 2009-Advanced Access, one of the leaders in real estate websites and a division of Dominion Enterprises, is now offering PowerSearch, a real estate search engine marketing (SEM) solution. PowerSearch gives websites prominent placement in the major search engines for relevant real estate searches. ...


Zillow.com and 180 Newspapers Launching Co-Branded Real Estate Websites

RISMEDIA, April 2, 2009-Real estate website Zillow.com has announced plans to launch co-branded real estate websites with 180 newspapers nationwide, powered by Zillow. The Tampa Tribune and 100 newspapers published by Community Newspaper Holdings, Inc. are among the first newspaper websites to be powered by Zillow's search technology. Additional papers ...


Social Media and Business Networking for Website Traffic

RISMEDIA, April 1, 2009-It's interesting how many real estate professionals haven't made the leap to social and business networking on the Web, especially considering how ingrained the old styles of networking are in their business plans. They join local civic groups, go to meetings, sponsor events and groups, and more. ...



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