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Real Estate Technology Archive


5 Tips to Help Your Website Compete

RISMEDIA, May 2, 2009-As real estate professionals who want to make a success of our Internet presence, we should know some of the terminology. But, we should also know how to concentrate our time and efforts on what's important when it comes to tracking visits to, and activity on, our websites. These two goals go hand-in-hand when it comes to sorting out website traffic statistics. Let's look at some terms and see how we want to use these site traffic statistics.


RealtySoft.com Announces Re-launch of Its Free IDX Service

RISMEDIA, March 16, 2009-RealtySoft.com announced the re-launch of its RealtySoft Free IDX interface that will integrate with any agent or broker website. The new improved interface offers enhanced MLS® searching, listing display, and lead-capture capabilities. ...


How to Use Your VOW Website to Communicate with Buyers

RISMEDIA, March 12, 2009-Whether you are new to real estate or a seasoned veteran, you must be aware that consumers are using the Internet as the cornerstone of finding a home to buy. Year after year the influence of the Internet is measured by many - including the 2008 National ...


A Solid Foundation, Platform for Growth

RISMEDIA, March 11, 2009-Looking for a solid foundation upon which to build and customize her website, Dee Parrish, a Realtor with Prudential Carolinas Realty in Winston-Salem, North Carolina, found exactly what she was looking for in Advanced Access. ...


Real Estate One Partners with Cribfinder for Viral Real Estate Marketing on Facebook

RISMEDIA, March 11, 2009-Real Estate One, one of Michigan's leading realty websites, has announced that its listings will be included on Facebook Platform. With more than 175 million active users, Facebook is the fourth-most trafficked website in the United States. Cribfinder provides RealEstateOne.com customers with a free and automated way ...


SEO and PPC for Traffic – And More for Success

RISMEDIA, March 10, 2009-The ultimate success of your business will probably be tied closely to your success on the Internet. Your website or blog is your storefront in a very big world. It's easy to get a dry cleaning customer if they pass your store every day on their way ...


LeadingRE Aligns with Adigida to Help Support Lead Conversion

RISMEDIA, March 10, 2009-Adigida has been selected by Leading Real Estate Companies of the World® as a vendor associate for its Leading Real Estate SolutionsTM division, which endorses fine real estate products for the network's 700 member firms. ...


The Changing Role of MLS

RISMEDIA, March 6, 2009-Today, if you want to find out anything about anything, where do you go? There is a high probability that you go to Google. So ingrained in our culture is the power of Google search, that Google has become a verb. On a daily basis, many of ...


How to use a VOW to Generate New Customers

RISMEDIA, March 5, 2009-Looking for ways to make your website and the Internet work harder for you? A virtual office website, or VOW is a great solution to consider. It is an excellent way to create and grow relationships with consumers that will lead to future transactions. ...


Homes.com Releases iPhone Application

RISMEDIA, March 4, 2009-Homes.com, a division of Dominion Enterprises, announced the launch of its new real estate search application in Apple's iTunes Store. The free application can be downloaded from the iTunes Store by simply searching the keyword "Homes.com." ...


What is a VOW and How Can it Help You Grow Your Business?

RISMEDIA, March 3, 2009-As a result of a settlement between the U.S. Department of Justice and the National Association of Realtors®, brokers now have a powerful new marketing tool at their fingertips. Brokers who are members of a MLS can now provide more comprehensive information to their customers than any ...


New Website Provides a Multitude of Video Services for the Real Estate Industry

RISMEDIA, March 2, 2009-A single website is now available for accessing many of the industry's newest video technology marketing tools. Realty Video USA's updated website features links to a variety of its products utilizing Internet video and related technology...all under one roof at http://RealtyVideoUSA.com.   ...


Halstead Launches New Program for Residential Real Estate Investors

RISMEDIA, February 26, 2009-In an ongoing effort to provide real solutions for the New York City market, Halstead Property has created a new full-service program designed specifically for the residential real estate investor. According to the company, Halstead360 is an exclusive program that offers investors a complete, one-stop resource for ...


Social Networking and The New Real Estate Sphere of Influence

RISMEDIA, February 24, 2009-Actually, we're not just talking about "social networks," but business networking as well. The Internet has made dramatic changes in the way the world shops, locates information, and in how they communicate with each other. Of course, e-mail is the elephant in the room. But, as we ...


3 Ways To Manage, Expand Your Online Footprint

RISMEDIA, March 14, 2009-Facebook, MySpace, LinkedIn, Twitter, Zillow...is your head spinning yet? In an online world full of blogs and social networking communities, it is easy to become overwhelmed by the wealth of free resources available to real estate ...



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