Real Estate Technology Archive
While implementing the right technology strategy is essential for any business professional, let’s face it…the options and process can be overwhelming. That’s exactly why Dell’s David Rodriguez is placing new emphasis
“God said I need somebody willing to mow a lawn that isn't her own. And to make a bed that doesn't belong to her. And someone who is ready and willing to receive text messages about crown molding at 2 a.m.
“So God made a REALTOR®.”
Parodied from the recent “God Made a Farmer” commercial that gained popularity during this year’s Super Bowl, a new real estate marketing video made by Whitney Pannell, a REALTOR®
With an estimated 90 percent of homebuyers conducting home searches online, you’d be smart to use the beginning of 2013 to beef up your Web presence. Take a minute to discover the six things you absolutely must include on your real estate website (and which three things to avoid). Is your site up to snuff?
Contact Information: Your name, phone number, email or contact form, and links to your social media accounts should be visible on every page. Left or right margins are great for this.
The mobile device has created a new breed of consumer: The Mobile Consumer. We have not seen this type of change in human behavior since the advent of the automobile.
During the past Reel Rebel segments, we’ve taught you how to use your camera; we’ve taught you how to use green screen; we’ve taught you how to edit, but none of that matters if your shots don’t look good.
NAR PULSE—Thanks to REALTOR Benefits® Program Partner Lenovo®, REALTORS® can take advantage of employee pricing, including up to 25 percent on Lenovo ThinkPad® and IdeaPadTM notebooks
The commercial real estate industry is often seen as the older, antiquated sibling of the residential real estate industry. However, a new report by inMotion Real Estate indicates that the trends of the younger,
Researching microphones can be a long and frustrating process, so let us help you demystify that world a little further by explaining two different types: omni-direction and cardioid.
Most real estate professionals take a lot of time and spend a lot of money optimizing their website for SEO. But there are surprisingly few who take the time to optimize their real estate photography for SEO. ...
The National Association of REALTORS®’ venture capital fund Second Century Ventures has become a strategic investor in Symform, a distributed cloud backup service. ...
HSA Home Warranty—a home warranty company offering comprehensive plans to buyers and sellers—has been providing home warranties and services for the past 28 years. But on top of the security an HSA home warranty affords homeowners, HSA works to provide assistance to real estate professionals by offering partnerships in which ...
I have made the point over the past couple months that our mobile devices have taken over as the primary consumer search tool for most of us and will take over for the rest of us in the near future. Yes, many of us still have a desktop computer that we use for work, to create documents, presentations and do research. However, when the work day is done, we immediately switch to our mobile devices—smartphones and tablets—for all our consumer-searching needs.
Why wouldn’t we? It’s far more convenient and comfortable to sit on our couch, recliner or at our dining room table with our smartphone or tablet than it is to sit at those same places with our laptop. According to Nielsen, a recent study found that 85 percent of smartphone/tablet owners use their device while watching TV
NAR PULSE—Attract more clients in 2013 with new colorful, professional printed marketing materials that leave an impression. Pass along the savings of 40 percent off on core printing and copying
The National Association of REALTORS®, along with Second Century Ventures, recently announced BombBomb, a video email marketing platform, as the first company selected for its REach™ accelerator program.
As reports and news continue to surface from holiday season 2012, there is no shortage of evidence to support the ever apparent shift of consumers to mobile devices. In a report from Reuters released