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Real Estate Technology Archive
This week, Greg Rand (
@gsrand), CEO of
OwnAmerica and host of “Rand on Real Estate” on 770 WABC, answers the main question that some listeners have: “Why is Greg so optimistic about the housing market?” Also a caller from Pennsyvania who is interested in short sales wants to know what are the drawbacks and advantages for a buyer of a short sale?
The emphasis on video production quality has never been greater. High def and even 3D now bring incredible quality and detail into our viewing experience. But if you think picture quality trumps all, you have a very short memory. ...
Being that the mobile technology landscape is progressing at a pace that rivals the New York minute, I make it a point to try and get as much ”mobile news” as possible on a daily basis to stay on top of things. Recently, I updated my profile with the MMA
When we think about using video in real estate applications, the main focus is often on home video tours. Or if we’re really creative, maybe an interview with the homeowner, or an agent profile. While there’s nothing wrong with that approach, maybe it’s time
When I arrived in Chicago last Thursday morning for the first time, I was anxious to get a lay of the land. I had heard a lot about the city and its similarities to New York, so as a proud New Yorker I was eager to disprove those theories.
(EMC)—While website performance is usually the purview of IT, marketing plays a major role in how fast a site loads. All the great online campaigns and social media plug-ins marketers put on their sites come at a price—each one contributes to slower site
Even the healthiest websites should be refreshed, retooled and refocused from time to time so that they generate the maximum results you desire. Here is a checklist to work from to make sure your website is on track for success:
1. IDX maximized and leveraged. Gone are the days of just one link to search properties and forcing the visitor to do a cumbersome search each time they visit. Have an interactive MLS search on the front page of your site and include quick searches to specific information and ways to register for hot property alerts like
www.KristanCole.com. Visitors to your site want to see listings and they want to see them quickly!
One: Forget Everything You’ve Heard about Facebook and Real Estate
Real estate has always been a business of relationships, so of course there’s a lot of excitement around the use of Facebook – which leverages relationships – as the next, great marketing tool.
When Steve Jobs made a surprise appearance to unveil the ipad2 earlier this year, he made note of the fact that in only nine months during 2011 Apple sold nearly 15 million iPads, which generated close to 10 billion dollars in revenue for the company.
RISMEDIA, August 10, 2011—I had no intention of making my original article,
“MLSs Taking Control of your Destiny,” a “series,” but after receiving tremendous feedback on it and hearing all of the discussion around it at a recent conference, I was compelled to dive in further. With the hopes of inspiring future action, this article will be about reflection; holding up the proverbial mirror and acknowledging that that our habits, practices, realities and beliefs are the starting point and will ultimately dictate our outcomes.
RISMEDIA, August 9, 2011—Recently, NetFlix gently nudged their customers toward the inevitable. You can still choose between getting your movies through the mail, or by streaming online. However, if you want both, it’s going to cost you more.
RISMEDIA, August 8, 2011—Mobile Technology is changing the way the world operates, largely by providing Smartphone users the opportunity to visit a website directly from their fingertips. It is no secret that while
RISMEDIA, August 8, 2011—Think of the work it takes converting a visitor on your website to a client as similar to baking a batch of perfect, award-winning chocolate chip cookies. For your award-winning cookies, you need to first
RISMEDIA, August 4, 2011—Market Leader (NASDAQ: LEDR) (http://www.MarketLeader.com), a leader in online marketing and technology solutions for real estate professionals, today announced the acquisition of Denver-based SharperAgent, a leading provider of online and print marketing suites with more than 30,000 real estate agent users across North America.
Wouldn’t it be terrific if the latest gadget would actually make you more money with less effort? And wouldn’t it be even better if you could get all the money back you’ve already spent on products that still sit unwrapped in their original packaging under your desk right now?
You are not alone! Everybody wants the latest silver bullet. And every day there seems to be a newer better, whiter, brighter, quicker, and way-more-cool tool than the one you just bought that guarantees you will make more money…or will you?
