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Apartment Finder Releases Android App

Finding a new place to live just became easier for consumers who can now browse apartments on their smartphones, according to Apartment Finder (ApartmentFinder.com), which recently launched an additional mobile tool—a free Android App to make looking through photos, maps, and more


Company Spotlight: How Goomzee’s Mobile Tech Platform Is Generating Interest among Today’s Buyers

In today’s competitive real estate market, it’s more important than ever for real estate professionals to think outside the box when it comes to connecting with potential buyers. The days of sticking a simple For Sale sign in the front yard are long gone, as today’s buyers are looking for an agent


Real Estate Marketing Summit Goes Worldwide

This week, the Real Estate Marketing Summit is returning to the exemplary location of the Hotel del Coronado in San Diego, Calif., where hundreds of participants have registered to arrive on Wednesday, December 14th, 2011. Thousands, throughout the world, however, have now been provided with the rare opportunity to attend ...


The 5 Rules of QR Codes

When used correctly, QR, or Quick Response codes, are exactly that—instant, direct and an extremely efficient means of delivering content to a potential consumer. QR codes definitely have the “cool” factor. Unfortunately, for many companies, the use of QR codes ends with this cool factor, never allowing them to fulfill their potential as a valuable marketing tool. Here are some basic, good-practice measures that can take your QR campaign to the next level, harnessing the power to put your content in the hands of the consumer.


Study Examines Impact of Social Networks on Strategic Default

Unemployment and other factors have caused many homeowners to involuntarily default on their mortgages. At the same time, falling home prices, the possibility of being underwater for many years and advice from certain influencers, or “mavens,” may have encouraged others


Attention Agents: Differentiate Yourself with ABR®

According to data from the 2010 NAR Member Profile, the median income of REALTORS® with at least one designation was nearly $22,000 more than the income of those with no designation.


RE Technology Launches MLS and Association Newsletters

With more than 1.5 million visits per month, RE Technology (www.RETechnology.com) has proven that comprehensive information and training on real estate technology is a must-have for today’s top real estate agents and brokers.


Facebook: A Social Media Pioneer

According to a recent report by eMarketer, one form of social media leads all others when it comes to small business marketing, and that includes exposure for corporate videos. Citing a survey by Constant Contact, the report revealed that Facebook led the pack, with 83% of respondents saying it was moderately effective or better in producing results. Twitter came in a distant second, at 46%.


Blueprint for 100 Deals Part 6: Office Systems – Systemize to Maximize

Naturally, you don’t need to use a system if you’re only planning to turnover two or three deals and can wing it to get these deals closed, but when you are considering the volume of 100 deals, a system is imperative and mandatory. Major businesses constantly look at their production processes to make their companies more efficient and productive. Without the efficiency of office systems, whether you’re running a multinational corporation or a local real estate business, it’s impossible to maximize your business to its fullest potential.


4 Tips for Marketing your iPhone or iPad App

(eM+C)—In the early days of Apple’s iOS App Store, dozens of developers experienced a gold rush of success as iPhone users raced to download new releases from a small catalog of only a few hundred apps. Some of the best-selling apps even made a few developers into millionaires within mere months.


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: Free Holiday Safety Webinar 12/13, Succeed in Commercial Real Estate, and NAR Awards Affordable Housing Grants.


5 Ways to Boost Your Online Marketing with REsource Real Estate Content

RISMedia’s REsource real estate licensed content solution offers access to an archive of thousands of real estate-focused articles and videos of interest to both consumers (B2C) and business professionals (B2B) via RISMedia’s vast content library.


Key to Making Money in Today’s Market? Change and Adapt – but How?

Almost every day a REALTOR® will ask, “How can I make more money in today’s market?” Regardless of where you live, the answer is the same. You must embrace change and adapt as quickly as possible.


Real Estate Marketing Summit Announces Power-Packed Lineup, RISMedia Discount

Attention all brokers, sales managers, marketing directors and top-producing agents. The second-annual Real Estate Marketing Summit 2011 (REMS 2011) is a two-day event that offers 20 exclusive workshops presented by 20 top industry leaders who will share their proven systems


Monday Morning Mobile: They’re Getting Closer

The closer we get to our mobile devices – the closer they get to us. Who you ask? Everyone and anyone who wants to sell us something, generate mind share, or impact our buying decisions. In technologies past, such as the traditional Internet, that would have been a bad thing; with mobile we’ll welcome it.



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