Searching
Real Estate Technology Archive
RISMEDIA, August 3, 2011—(EMC)—As the online privacy and do-not-track policy debates heat up in the marketing world, a new study from TRUSTe and Harris Interactive has found that a majority of consumers consider online privacy a serious issue, but don't
You’ve just started your own business. You have put your sweat, blood, and tears into its success. So, now what? How do you plan to spread the word? Technology is advancing so rapidly that if you thought you had a real bang-up
RISMEDIA, July 26, 2011—How many times have you joined a TV program or movie in progress, not having the faintest idea who is who or what’s going on? We flounder because we don’t have a framework to process what we’re seeing. While most of us aren’t
RISMEDIA, July 25, 2011—Have you ever received something in the mail that you weren’t expecting? If you have, and it was not a bill but something that you actually wanted, then you know how nice it feels to get something you otherwise didn’t think you were
RISMEDIA, July 21, 2011—Midwest Real Estate Data (MRED) announced recently that a number of new fields have been added to its connectMLS™ system to improve the ability of its real estate professionals to effectively search the largest active listing database
RISMEDIA, July 20, 2011—(EMC)—There is no doubt that you see QR codes everywhere these days—in ads, magazines, posters, etc. They offer exciting opportunities for delivering information quickly to people that are mobile. They also provide a quick and easy way to do more with a single marketing channel.
But before jumping in, it’s important to consider this: QR codes are no different than other direct marketing tools in that you must build a strategy, tactics and plan for testing, tracking and measuring results. Start with a strategy that answers the question, “What do I want to accomplish and how do I get there?”
RISMEDIA, July 20, 2011— Google AdWords is the dominating pay-per-click search engine on the Internet today. However, according to ROI Advisors, Inc., a Certified Google Partner Company, an advertiser who pays more doesn't necessarily have
RISMEDIA, July 19, 2011--Greg Rand (
@gsrand), CEO of
OwnAmerica hosts “Rand on Real Estate” on 770 WABC, where this week, he offers some realistic optimism on the real estate market, as opposed to what the media provides to the public.
RISMEDIA, July 19, 2011— Pre-planning a video involves lots of factors, but one that’s often overlooked is the lighting. And that’s especially important, as many camcorders struggle to produce a good picture under low light. A few common sense tips can help
RISMEDIA, July 18, 2011—This morning my father told me that he was looking to get a new “cell phone” and said he “doesn’t need to have the Internet on his phone,” to which I responded, “You don’t need it, but why wouldn’t you want to have it?”
RISMEDIA, July 18, 2011—The rules of search results are constantly changing—a testament to a highly dynamic industry, where there seems to be never-ending volatility in how search results are determined. Ken Wisnefski, founder and CEO of WebiMax, a high ranking SEO firm in the United States and Australia, announces how Social Media can be changing your search results.
RISMEDIA, July 16, 2011—Want a nickel for every time you’ve heard something like that? You put yourself out to offer critical, informative, well-designed, and well-presented training to either keep your agents productive or licensed, and can get only half
It’s not just the grappling housing market that has troubled our industry over the past few years. Threats on the online technology side have put smaller real estate companies in an odd position when third-party providers
RISMEDIA, July 12, 2011—If you’re planning on interviewing someone on camera…remember the old adage…”practice makes perfect.”
RISMEDIA, July 9, 2011—Having attended the NAR Midyear meetings in D.C. this past May and keeping my ear close to the street on the mobile buzz, it seems to me that there are still those that doubt the viability of QR codes. Are they a phase/craze?
