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Real Estate Technology Archive


Bridging the Gap: Realtors Property Resource® Provides Agents a One-Stop Shop, Chock Full of Up-to-Date Information

When it comes to utilizing cutting-edge technology, today’s REALTORS® typically fall into three categories: tech savvy, old school and those somewhere in between. For John Connolly, vice president of SUCCESS! Real Estate in Braintree, Mass., Realtors Property Resource® (RPR) is bridging that gap. According to Connolly, no matter how advanced ...


Luxury Homeowners Believe Homeownership Is a More Sound Investment Than the Stock Market: Survey

In largest luxury owner survey ever, Better Homes and Gardens Real Estate study reveals multiple homes and high-tech amenities are the new norm for affluent homeowners ...


Monday Morning Mobile: The Mobile Consumer & the Right Response to Responsive Design

Part I: The Rage on ‘Responsive Design’ Answers the Wrong Question ...


Leverage Emotion with Video in Action

Real estate professionals know that buying or selling a home can be a life changing, highly emotional experience. However, there’s a way to leverage that emotion: video. When you add video to your online listing, you have created a powerful real ...


Weekly Video Tip: How to Perfect Outdoor Lighting

Today I'm going to brighten your day with some Outdoor Lighting skills! ...


Niche Markets: Short Sales Still Active, but the Clock May Be Ticking

NAR Pulse—The good news for short sale specialists is there will always be a need for their services. If you are just getting started, though, it will take time to learn your craft and build a presence; thus, it might make ...


Your Facebook Friends May Affect Your Credit Score

From FICO to Facebook, some lending institutions are turning to social media to assess your credit score. If you have a tough time accessing credit or don't have a credit score, you should take into account that a number of lending companies are using your online activity as an indicator ...


Ask the Expert: Prepping Baby Boomers for Market

Today's “Ask the Expert” column features Matt Vernon, the Home Loans Sales Executive for Bank of America. ...


Top 5 Tips for Choosing a Virtual Office Location

Need tips on choosing a virtual office location? Long gone are the days when brick-and-mortar offices were the only options around. Virtual offices are increasingly popular because of their convenience and practicality factors. ...


Weekly Video Tip: Umbrella vs. Soft Box Lights

Today, I'm hosting a battle royal between two mortal enemies: Soft box lighting versus umbrella lighting. ...


Top 4 Ways to Capture Mobile Business

Successfully connecting with your target audience is the best way to drive traffic back to your website. While this may seem like a “no-brainer,” you must always be on the lookout for emerging new trends and tactics to enhance your marketing ...


Weekly Video Tip: How to Blur Faces in Adobe Premiere

Today, you're going to learn an advanced editing technique that will help your business videos: how to blur people's faces! ...


Ask the Expert: What Are the Benefits of Selling Online?

Today's “Ask the Expert” column features Eric Eckardt, Vice President, Direct to Broker for Hubzu. ...


Integrating Technology into Your Business Development Process

Mobile, social, and other technological advances over the past decade have altered the way consumers search for homes, providing real estate brokerages with the opportunity to leverage this shift in consumer behavior. ...


Weekly Video Tip: How to Color Correct Footage

Today I'm going to help you get the most out of your footage by color correcting with "Fast Color Corrector." ...