Real Estate Technology Archive


Weekly Video Tip: The Rhino Slider Equipment Preview

We’ve been giving you a lot of tips recently on how to not suck at editing so we’re going to switch it up a bit this time around and do an equipment review of the Rhino Slider.


Save 10 Percent and Get Free Shipping with Xerox Direct

NAR PULSE—For a limited time, Xerox, a REALTOR Benefits® Program Partner, invites you to save 10 percent and get free shipping when you buy any color printer or color multifunction at Xerox Direct.


RES.NET Introduces Offer Submission Link Tool, Enables Agents to Post Offers to MLS

RES.NET, a provider of software applications connecting real estate professionals and consumers, recently introduced its offer submission link tool, an offer negotiation feature that allows real estate agents


13 Easy Steps to Optimize your Website for SEO

Social media marketing may be hot, but online search is still king. That makes it imperative for real estate professionals to have a website that finds itself at the top of major search sites like Google and Bing.


Weekly Video Tip: How to Use the F-Stop

We’ve given you a brief rundown of how to crush that depth of field, now let’s focus on one of those elements, the F-stop. Here’s a lot of words for you so be sure to take notes. On a lens, the F-stop number


Learn How the Three Rs of Banking Can Equal $120 for You

NAR PULSE—From now through February 28, simply start a relationship with REALTORS® Federal Credit Union, a Division of Northwest Federal Credit Union, use their checking and online


The End of Marketing as We Know It

Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy call centers. Glossy pictures of the latest fashions


Monday Morning Mobile: Can’t Stop, Won’t Stop; Mobile Growth

When you stop and think about it, it’s amazing how fast the mobile space has changed over the past five years. Five years ago Blackberry was the predominant device on the market,


Why Your Company Must Have a Social Media Policy in Place

It’s 10 o’clock Monday morning. Do you know what your customers are saying about your business? As sites like LinkedIn, Twitter and Facebook become intertwined with business uses,


NAR Introduces REach™, a Technology-Accelerator Program

NAR PULSE—REach™ is an accelerator program developed by NAR’s strategic investment arm, Second Century Ventures to identify those technologies, resources and companies


Shooting for the Edit: Getting Good Coverage

When I say the word coverage, I absolutely do not mean your cell reception. Put your phone away and pay attention to the star here for a minute. Coverage here refers to the amount of footage you shoot of your scene, and trust me, if you don’t get enough coverage during production you’re going to be throwing clumps of your hair around your editing bay when you get into post.


Unique Real Estate Video Trends to Incorporate into Your 2013 Strategy

Real estate professionals, brokerages and brands are embracing video now more than ever before. With the New Year fast approaching, now is the time to ask yourself, “How do we implement a winning video strategy in 2013?” To help you get on the right track, we’ve interviewed leading real estate brokers and brands to identify the hottest real estate video trends occurring in our industry.


REALTOR.com® Mobile App Helps Keep Customers Loyal

REALTOR.com® Business Beat—Could you use a tool to gently remind customers that YOU are the one who can help them if they find a property?


Weekly Video Tip: Advanced Lighting Concept – Neutral Density Filters

The first video of our Advanced Lighting series taught you how to slap some gels on your lights and keep your color temperature in check. This time around you’ll be slapping even more gels on your lights


Monday Morning Mobile: The Money’s in Mobile

I have made the point over the past couple months that our mobile devices have taken over as the primary consumer search tool for most of us and will take over for the rest of us in the near future.