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Real Estate Technology Archive


Trulia’s Evolution from Business School Idea to the Real Estate Industry’s Technology Partner

From what began as a traditional offline business, real estate began moving online in the late 1990s and has increasingly become not only an online business, but a mobile one. Real estate will always have a fundamental human element, but homebuyers in ...


Electronic Signature: The Evolution of the Agreement Process

What is a contract? In real estate, it is a large pile of documents that require multiple signatures from multiple parties. Housing contracts are a pretty narrow view of contracts, though. According to Wikipedia and the New Oxford American Dictionary, a contract ...


Become a #twitterexpert: 5 Ways to Master Networking on Twitter

Last time out we examined the power that Twitter could have on growing your business and client base, as emphasized by Katie Lance, CEO and owner of Katie Lance Consulting in Homes.com’s webinar, “Secrets of Top Selling ...


The Power of Twitter: Building Business 140 Characters at a Time

Twitter can be an incredible communication and marketing tool, but it can also be very overwhelming. Many brokers sheepishly admit that they are awful at Twitter and confused about how to use the site. ...


Improving Communication between Appraisers and Real Estate Agents Vital

Issues with appraisals continue to impact real estate transactions, but better communications between real estate agents and appraisers could help to minimize problems, according to panelists at a property valuation forum held during the 2013 REALTORS® Conference and Expo earlier this month. ...


DocuSign Launches Bundled Real Estate Transaction Management Solution

DocuSign, the official and exclusive eSignature provider to the National Association of REALTORS® one million members under the REALTOR Benefits® Program, announced a new solution bundle combining DocuSign for REALTORS® eSignature service with Cartavi Transaction Rooms to more effectively collaborate and manage all aspects of real estate deals. This bundled ...


Real Estate Agents Re-Think Strategies to Remain Competitive

Real estate agents have a challenging career that requires them to be knowledgeable in various areas of the market, have a sense of what buyers and sellers are looking for and be available to clients during off-hours and on weekends. In an ...


Tech Savvy Agent Puts Out an Online Lead Generation Survey

Online lead generation is super important. No doubt about it. It takes knowledge, skill and patience. But mostly patience! ...


Visual Storytelling in a Snap! Win Big with Instagram

There’s a certain thrill people get when offered a chance to win a prize. Whether it’s the excitement of scratching off a lottery ticket, the anticipation of waiting for that last Bingo number to be called or the hope that your raffle ...


The Mobile Consumer and the Right Response to Responsive Design, Part II

What You Need to Know about Mobile SEO…and Why It’s Not the Opportunity to Focus On ...


4 Steps to More Interesting Photos

I feel bad for professional photographers who have to stand by and watch as we amateurs get access to apps that provide a whole assortment of photo editing tools that, until recently, were only found in darkrooms. Suddenly, everyone is a photographer with the ability to take fantastic pictures, in ...


Then and Now: A Decade of Technology in Real Estate

More buyers than ever are taking advantage of the latest technology and online tools to search for a place to call home. As a result, REALTORS® are leveraging new technologies to better assist their more tech savvy clients. A 10-year history of ...


The Agent Funnel: Recruiting Tomorrow’s Agent with Today’s Technology

When I was a young boy I learned how to fish by baiting a hook and dropping the line in the water, and then patiently wait for the fish to come to me. ...


Home Buying Reaches New Heights in Mobile-Driven World

With the plethora of mobile apps available on smartphones today, consumers can do just about anything from their mobile-enabled device. Whether it’s looking up restaurant reviews while on the road to locating a new running route, or even finding your dream home, consumers are turning to their phones for any ...


4 Tips to Use Mobile Technology to Market to Sellers

The September housing market inventory was up roughly 20% in comparison to numbers from last year at the time. ...


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