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Real Estate Technology Archive


The IMLS Search Delivery; One of the Largest Real Estate Applications Ever Delivered

The International Realty Inc. and The International MLS [IMLS] have announced recently the delivery of 55,000 IMLS search widgets into the Prudential Real Estate agency network. This comes on the heels of its recent announcement that its Free To List-Commission Share platform for all USA agents is now available so that real estate agents in the USA may now register and manually list their property listings for global exposure on all of its IMLS search widgets, as well as on the company’s two main web sites.


Where Is Your Spend? Marketing in 2012

The research confirms it. It’s all about being mobile. With smartphones always online and always available, you’ve got to be ready to serve 24/7 and that includes serving customers and clients on the run.


The International MLS Introduces Its Free to List Commission Share Platform

The International MLS [IMLS] has announced that its Free to List-Commission Share platform for all U.S. agents is now available. Real estate agents may now register and manually list their property listings at no cost for global exposure on all of the International MLS search widgets now being distributed


Google+: The Next Facebook?

After a year of rumors, teasers and hype, on June 28, 2011, Google launched its own social network to rival Facebook: Google+. While it’s hard to imagine that any social networking platform can rival the depth and breadth of Facebook, it’s wise to understand what Google+ is all about and stay apprised


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: save 15% on products, understand the power of RPR™, and upgrade your printer today. For more information, visit www.REALTOR.org.


Introducing the Unsung Heroes of SEO

(eM+C)—Search engine optimization can be complex, challenging and ever-changing. Fortunately, there are many SEO tools to help marketers get the job done. In fact, many of them are free. These tools can provide a wealth of valuable information that can be leveraged in many ways,


Weekly Video Tip: Webcam Marketing

One of the easiest ways to get into video marketing is often staring you right in the face. It’s your webcam! The video quality is usually quite acceptable, and you won’t have to worry about setting up expensive cameras, mics, and professional lighting. In fact, webcams are great for both solo presentations


The Answer to Consumer Confidence?

With the mixed messages being put forth by today’s media, it’s no wonder consumers are wary. One report tells us interest rates are at record lows and that it’s a great time to buy, while another tells us foreclosure rates continue to rise. No matter what the real state of the housing market is, the bottom line is that consumer confidence remains at an all-time low, and without a restoration of consumer confidence, the real estate market will continue to flounder. Ted Rusinoff, president of recently launched EquityLock, believes his firm offers a viable solution—one that will give home buyers the comfort level they’ve been looking for while simultaneously increasing home values across the country.


Monday Morning Mobile: Location, Location, Location

On a recent visit to Chicago, my first time there, I was anxious to get a lay of the land. I had heard a lot about the city and its similarities to New York; so as a prideful New Yorker, I was eager to disprove those theories. However, before I had the chance to disprove, I noticed that the term


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: valuable tools for brokers from Realtors Property Resource™; members enjoy special pricing on HP Slate Tablet; and government plays a role in homeownership. For more information visit www.REALTOR.org.


3 Rules of Mobile Engagement

(eM+C)—Do mobile technologies have different unspoken rules of engagement than traditional print, broadcast or even online media channels? A recent study conducted by Communispace Corporation answers that question with an emphatic yes.


Century 21 Real Estate Unveils New Application on Facebook

Century 21 Real Estate LLC, the franchisor of one of the world's largest residential real estate sales organizations, has announced the release of the CENTURY 21® App on Facebook. According to the company, the app provides CENTURY 21® System brokers with an innovative tool to help optimize their offices' Facebook ...


Monday Morning Mobile: Property Search 3.0 Makes Its Way to NY

There’s no question that as a society we are more mobile than we have ever been. With over 300 million mobile users in this country, a 96% penetration rate, it’s safe to say this isn’t going to change anytime soon, instead only increase.


Property Search 3.0

There’s no question that as a society, we are more mobile than we have ever been. With over 300 million mobile users in this country, a 96% penetration rate, it’s safe to say this isn’t going to change anytime soon.


This Week’s Video Tip: Mobile Phone Video

Surveys show that mobile video is growing at an unprecedented rate, thanks to the latest generation of smartphones. The latest figures are attention-getting to say the least. ReelSeo says that Photobucket reports its mobile video uploads have jumped 300% over figures of a year ago. That means more people



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