Real Estate Technology | RISMedia

Cloud’s Sudden Ascent Offers New Opportunities, Headaches Alike

RISMEDIA, July 8, 2011—(MCT)—It may be bad news for the people in your corporate IT department, but much of their work may be moving to "the cloud."

The Long Song of Technology: Does Your Voice Make the Cut?

RISMEDIA, July 7, 2011—Leading economists agree that 122 million Americans between the ages of 16 and 46 dictate the growth and success of the US and Global economy. This group has become labeled as the “Economic Influencers.” Professionals in every field are working harder than ever to influence this group, which dominates the landscape in numbers, and consequently, dollars. As traditional forms of communication continue to achieve less ROI, the tsunami of social media is reaching a tipping point. With 750 million users on Facebook alone, will you drown in the crashing waves or surf toward profitability?

NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

RISMEDIA, July 6, 2011—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: get the Linkedin Manual for Real Estate from the REALTOR.org Store; get $50 off a new AHS® Home Warranty FlexPlan®

Do QR codes work?

RISMEDIA, July 6, 2011—Over the past six months, QR Codes—those funny looking square bar codes—have become all the rage. They started popping up in retail stores, magazines and every real estate tradeshow in this hemisphere.

Avoiding Special Effects

RISMEDIA, July 5, 2011—Many camcorders come with a wide variety of special effects already built in. You can put in dissolves, wipes, and editing transitions of all kinds. You may be able to record in black and white, or other unique

Rand on Real Estate: Opportunities for Real Estate Investors

RISMEDIA, June 28, 2011—Greg Rand (@gsrand), CEO of OwnAmerica.com recently appeared on Fox Business explaining why Phoenix, Dallas and Pittsburgh are great cities to invest in. ...

Weekly Video Tip: Shooting Extra Video

RISMEDIA, June 28, 2011—When it comes to shooting video, being quick on the trigger can have its downside. We all know those so-called Kodak moments can appear in a split second, and there’s no substitute for having the camcorder ready to roll. But anticipating what’s about to happen can pay ...

Is It Time to Redesign Your Site?

RISMEDIA, June 28, 2011—(eM+C)—Before you commit to redesigning your website, you should first understand why you’re doing it and if now is the right time. Budget, deadlines, resources, features, content, platform changes, brand perception and search engine optimization implications are just a few of the factors that will be part of the undertaking. Your vision for the new site might meet your current needs, but there’s no ready-made formula for design longevity, especially since every website is different. However, there are some key steps you can take to prepare for the project ahead.

Monday Morning Mobile: Did You Catch That?

Imagine releasing millions of butterflies into the sky and using your iPhone to catch them. Sounds a bit farfetched right? Well that’s exactly what Mobile Art Lab did when they released their iPhone application, iButterfly, in Japan. This app uses augmented reality to display different butterflies based on where you are,

Rand on Real Estate: Why Now Has Never Been a Better Time to become a Landlord

RISMEDIA, June 21, 2011—Greg Rand (@gsrand), CEO of OwnAmerica.com hosts “Rand on Real Estate” on 77WABC Radio in New York, where this week’s discussion comes from a caller from Orange County who does not believe that this is a time to buy real estate. Rand addresses a question about the effects of shadow inventory on the market and gives his recommendation to buy now, noting it has never been a better time to become a landlord. Rand also tackles the issue of high taxes making it difficult to turn profits from investments from a caller in New Jersey.

Mobile Search: A Mini Playbook

RISMedia, June 21, 2011—(EMC)—There's a popular belief that mobile campaigns are only suited for certain types of businesses, such as restaurants and local retailers. Perhaps its search volume hasn't yet hit critical mass, but the momentum is shifting. Understanding a few of the basic best practices will help maximize

Weekly Video Tip: Digital Zoom vs. Optical Zoom

RISMEDIA, June 21, 2011— We’re all familiar with the zoom control on a video camera, and what it does to the picture. But what we may not understand is the difference between digital zoom and optical zoom. Many camcorders offer both.

Monday Morning Mobile: Mobile Stats Stack Well for Westchester Broker

I recently had the chance to sit down with the great folks over at Better Homes and Gardens Rand Realty in Westchester, New York, to discuss their current mobile strategy, changes they want to make for the present and where they want to go in the near future. Matt and Joe Rand proved to be industry leaders on the mobile

E-Verify a Step Forward in Solving Immigrant Worker Problems

As Congress looks into mandating E-Verify, a voluntary Internet-based system that allows businesses to determine the eligibility of their employees to work in the U.S., the National Association of Home Builders (NAHB) recently urged lawmakers to ensure it is a fair, efficient and workable system and noted that this should

Four Real Estate Associations Raise Online Property Data Quality Benchmark with ‘MLS Certified’ Program by Point2

RISMedia, June 16,2011—Point2, a leader in Web-based real estate marketing and listing syndication solutions recently announced that four additional current MLS (Multiple Listing Service) and Association clients have adopted the MLS Certified™ program. They are: San Diego County’s Regional Multiple Listing Service (SANDICOR), RealTracs Solutions Inc.’s Middle Tennessee MLS, Van ...

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