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Posting your video on YouTube is only the beginning if you want it to attract a serious following. The real secret is to leverage it with other forms of social media to grow your audience.

For REALTORS® on-the-go, any steps one can pursue to save time and aid in effective communication with clients are essential to building and maintaining success throughout a thriving career in real estate. For technology-savvy REALTORS®

Setting yourself apart from your competition is becoming increasingly difficult. The emergence of social media into the business world has created platforms where constant, ongoing contact is possible. As a result of this desire to be in constant contact,

(MCT)—Dropbox is the most deceptively simple of services. Place a Dropbox folder on each computer or gadget you own. Drag any file into that folder. A copy of that file automatically appears on every device where you put a Dropbox folder. It’s idiot proof.

As real estate professionals, we are forced to continuously adapt our services to match the latest developments in the national economy and our local housing markets. The world in which we conduct our business is dynamic and the only constant is change.

Has this ever happened to you? You’re talking to a client, or perhaps your boss, and you realize the conversation has gotten off on absolutely the wrong foot. You may have learned new and unexpected information from the other person that renders everything you’ve said irrelevant. You may have walked in with an assumption that was just not true. Or, you find you’re not connecting, and tension and anger start to creep into the exchange. It really doesn’t matter. What does matter is that a potentially productive business conversation has become awkward and stilted—or even worse, superheated and combative.

A record breaking, mild winter has kick started the real estate market much earlier this year than the usual spring start. Mild temperatures are encouraging buyers to begin their search now, and smart sellers are taking advantage of this by pricing

Seldom does a month go by without video technology cranking things up to a new level. But while some things change, others don’t. And that includes some of the basic building blocks for creating an effective video. Here are just a few “old school” reminders:

Are you the type of individual who values sincere feedback and welcomes constructive criticism from customers, associates, and family members? Sometimes getting feedback can be an unpleasant experience, especially when it hasn't been requested. Without timely feedback, it's utterly impossible for a person to accurately identify his or her shortcomings, correct bad habits, and profit from mistakes. I can't think of any professional athlete or top-producing sales rep who have become successful by avoiding critical feedback. In fact, even the greatest professional golfer in the world, Tiger Woods, understands the value of seeking out advice on club selection from his caddy

Last month, I outlined the reasons why you should get back on the short sales bandwagon if you’ve fallen off. In the current market, more and more lenders are coming around to the realization that short sales are a favorable option after all and,

At PCMS Consulting, we believe in pushing our clients to be proactive. We help them target business practices that are outmoded and ineffective. This is how we make our living, so it is critical that we take our own advice.

Have you often avoided making those dreaded cold calls? Do you dream of how much better your business could be but just can’t bring yourself to pick up the phone? You’re not alone. In the 15+ years that I have specialized in coaching real estate agents, I have noticed the same avoidant patterns in each of my clients. This article gives you five tips to make it easier.

Listing a property with a blurry property profile photo or, even worse, no photo, is like having a blurry or abstract image as your profile picture on a social media platform or Internet advertising campaign. It is not appealing and, therefore, no one wants to click for more information.

Today’s real estate and mortgage markets require new skills to succeed. There are fewer qualified buyers, shrinking mortgage options, more regulations and tougher competition. For real estate professionals in particular, three emerging barriers stand in the way

If you’re a new agent just getting started in the real estate industry, the following elements are crucial as you set yourself up to hit the ground running. 1. Secure your own domain name. It’s important to have a domain name that you can use with your company-provided site or a site of your own. Domain names allow you to start branding from the beginning so that you have a solid foundation in place from the get-go. 2. Make sure you have a stand-alone website that can easily grow with you. Ask your Web provider if you can add unlimited pages, photos, videos, social media elements and even your own links and PDFs. This allows you to have a solid foundation in place even if you end up switching companies down the road.