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When you drop the sales pitch and deal with people in an ethical manner, you will gain more trust and a higher standing in the community. More trust equals more referrals and this will eventually translate into more success.

Separating the average agent from the superstar is difficult. From focus to communication, below are several tips for recruiting the best professionals possible to your team.

Google continues to dominate search engine market share and establish itself as one of today’s most recognizable brands, because of one simple word – relevance. This term in its most simplistic form is what defines every aspect of Google’s evolution and is the largest determinant in their future success. But how Google measures relevance is not so simple. It is a highly sophisticated and ever-changing model based on complex algorithms named after cute and cuddly things like Penguins and Pandas (two very recent and important updates). Don’t let the names

I recently had the opportunity to attend one of my favorite real estate events of the year; the Leading Real Estate (LeadingRE) Companies of the World Annual Conference. What makes this event different from others, in my opinion,

“As brokers, we need to ask ourselves what we can do to inspire ongoing growth—and how a fragile recovery might be impacted by legislative changes,” stated Rei Mesa, Special Liaison for Large Firm Relations, NAR, and President/CEO,

When it comes to buying and selling homes in today’s real estate market, one should never underestimate the power of information. With Lowe’s Program for REALTORS®, real estate professionals and their clients

If the 331 million mobile users in the U.S. alone were not reason enough for you to go mobile with your website and brand this next reason might just be the motivating factor you need to take action. Google has announced their smartphone

Real Estate Digital (RED) announced yesterday that MRIS, which serves more than 42,000 real estate professionals across the Mid-Atlantic region, including Maryland, Virginia, Washington, D.C. and parts of Pennsylvania and West Virginia,

I don’t know how many people would openly admit this, but many feel they are just not exactly where they want to be yet in life. Some are close or on the right track, while others are nowhere near where they thought they would be. One thing that I have learned as a speaker and a trainer is that as much as I would like to believe that achieving goals is very complex, the truth is, most people miss the mark because they don’t realize how to simplify their strategies. A man came up to me at a recent event to talk about his dreams, what he wanted to do with his life, and why, after all this time, he still felt like he wasn’t any closer than he was 10 years ago. As we were talking, I realized that, like most people, he

I recently read a blog post by a real estate agent who was speaking about his experience creating virtual tours for his overseas client. Because the client was unable to walk through potential homes, the virtual tour was instrumental in the eventual sale of a property.

Buying and selling a home these days is more complicated than ever. From pricing it right to securing a mortgage, the challenges confronting real estate consumers in today’s market can understandably be overwhelming. That’s exactly why the Lowe’s Program for REALTORS®

In a recent blog post by Joel Burslem, Mobile real estate: old battles and new realities, he begins with a quote from Matthew Lynn who wrote for Bloomberg, “The iPhone is nothing more than a luxury bauble that will appeal to a few gadget freaks. In terms of its impact

With so many distractions, it’s a wonder real estate agents are productive at all. Working to become a highly productive real estate agent is an ongoing process. Creating habits that produce consistent results allows you to achieve your maximum potential.

(eM+C)—"By 2016, advertisers will spend as much on interactive marketing as they do on television advertising today. Investment in search marketing, display advertising, email marketing, mobile marketing and social media will near $77 billion and represent 26 percent of all advertising, as interactive channels gain legitimacy in the marketing mix." — U.S. Interactive Marketing Forecast report by Forrester Research Sounds almost like science fiction, doesn't it? Who would've thought that online advertising could ever come close to approaching the same spend that television advertising campaigns command. Yet the numbers are in, and online advertising does nothing but increase in popularity—and legitimacy—as time goes on.

As smartphones and tablets continue to be employed for every conceivable service, mobile customers are demanding fast and reliable ways to access information in the real estate industry.