If you had to hire a real estate professional to sell your home, or to help you buy a new one, would you hire “you” to do the job? If the answer is yes, then list all the reasons why. If the answer is no, list all of the reasons why not. As you consider the above, do not get complacent. I have often heard the following refrain from real estate professionals. Buying and selling a home is an infrequent, emotional event in one’s life. Because of the emotional aspects of this event, a real estate professional will always be needed, to help fulfill the emotional need and provide support for buyers and sellers.

Since the dawn of the iPhone and its acclaimed App Store, the debate amongst marketers, IT professionals, providers and decision makers rages on; does your brand need a Mobile Website or App. The jury is still out,

As a boy growing up in a construction family, I never really understood the reason why. “That’s just the way things are,” my father explained one day. “It’s like oil and water, builders and real estate brokers just don’t mix.”

For the purpose of this column, I’m going to focus on the “big” networks—Facebook, Twitter, YouTube, Google+, Instagram, Pinterest, foursquare, LinkedIn and flickr. As you’ll notice, that’s still a pretty long list.

As a veteran, I know all too well that the old adage of military life—home is where Uncle Sam sends you—is hardly an exaggeration. Active duty military families move, on average, every two to three years. America’s service members

You want to grow your business and you’re pretty clear on what you need from your employees. Hard work. Efficiency. Innovation. Motivation. Results. But what do your employees need from you? If you’re thinking in practical terms—

PCMS Consulting, a real estate business management services company, will be hosting a free broker webinar Thursday that will focus on how to become the go-to source of information that will encourage repeat business

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Jeff Barnett, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address

Content marketing is a marketing technique that uses relevant and valuable unique content to attract potential customers. By creating and sharing content that real estate consumers want access to – like first time buyer guides,

As open houses continue to play an integral role in the home-buying process, real estate professionals are doing themselves—and prospective buyers—a disservice if open houses aren’t part of their plan.

Have you ever had a sale that didn’t close and you weren’t sure why? Chances are you lost the sale because you didn’t establish sufficient trust and rapport with your prospect. Once you have developed trust and rapport, you’ve actually got the hard part behind you and you’re probably going to make a sale!

By now I think we can all agree on the following: The sheer size of the mobile demographic makes it one that requires our attention as businesses; the mobile consumer is substantially different from the desktop consumer;

In preparation for the beginning of the most trafficked months for open houses, realtor.com® has initiated systems for brokers and their agents to maximize their open house efforts.

Branding is something that we as professionals need to take very seriously on an individual level. It’s essential to develop a unique and personal “professional brand” that communicates the value you have to offer to prospective clients.

The salesman greeted me with a friendly smile as I approached the shiny SUV on the showroom floor. “That’s a pretty one, isn’t it?” he asked. “It sure is,” I agreed, “But can you tell me about its towing capability?”