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The Real Estate Educator: Trust: Real Estate’s New Currency

It’s no secret. The biggest challenge we face in our business today is a consumer population that is largely crippled by fear, uncertainty, confusion, a loss of confidence and a lack of trust.


How Do You Start Your Day?

This is such a simple question yet it can have such profound results. Last week’s article, “Watch Your Mouth,” generated a lot of emails, Facebook messages and tweets. The majority of the messages were very positive and some of you were very honest. In fact, one person wrote, “I completely get the power that our words and thoughts have on our emotions, and in turn on our production level, but I just can’t seem to figure out how to stay consistent with being intentional with my thoughts and words no matter how hard I try.” Can anyone relate to this? The reader went on to write, “I will make it a point to stop and, as you put it, take every thought captive, but then once my day gets going all that goes out the window and I just start


Update Your Office during Lenovo’s You-Pay-What-We-Pay Event!

Through the REALTOR Benefits® Program, for a limited time, NAR members can receive exclusive discounts offered only to Lenovo employees on its entire product line, including ThinkPad® and IdeaPad® notebooks and accessories. These award-winning notebooks


Weekly Video Tip: Learn Your Lighting

Alright guys, so you want to make a video? It’s about time! I’m glad to see you’re entering the world of online marketing. First things first, let me help you with the basics of lighting. I know, it seems like it’s a no-brainer—but you’d be surprised how many videos miss the mark!


Industry Advisor: Are You Ready to Defeat the Agents of Anti-change?

I’m always amazed by how many real estate companies know they have personnel issues yet don’t address them. More often than not, the feedback I hear from brokers revolves around the same three things:


RREIN Broker Spotlights: A People-to-People Approach

Top producing brokers and agents know that building strong relationships with your clients is critical to real estate success. “The more you know, the better you can serve your customers. An informed customer will make the best decision,” says Scott MacDonald,


Business Building: Investors Are Busy – and You Can Help Them

Responsible investors have a major role to play in the real estate recovery—and it could be even greater. Unfortunately, lenders and policymakers seem more focused on the recklessness of fix-and-flippers during the boom times than on the positive aspects


RREIN Broker Spotlights: Defying the Market

Energy, vision and teamwork are the three qualities that Century 21 Affiliated executives attribute to their company’s success and ability to defy housing market challenges in their markets of Wisconsin, Minnesota and Northern Illinois. Read on to learn how Bill Kessler and Dan Kruse


Marketing Matters: The Thumbnail Guide to Mobilizing Your Email

(eM+C)—How would your business fare if you ignored half of your audience? If you haven't updated your email program for mobile devices, you've done precisely that. According to the Pew Internet & American Life project, 46 percent of Americans own a smartphone.


7 Power Questions to Help You become a Bankable Star

“Get me Will Smith!” “We need Sandra Bullock!” “Call George Clooney!” These mega-stars are known throughout the world. Fans love them for their big personalities and their blockbuster movies,


Help Your Agents Get Ready for Nationwide Open House Weekend

In the spirit of Nationwide Open House Weekend, which takes place April 28-29, read about a brand new agent who successfully landed a client from her first open house. To help your agents get ready for open house season, REALTOR.com® provides a link to a full set


Close More Online Leads with the RIGHT Follow-up

REALTOR.com® Business Beat—The vast majority of online leads close after first contact, so staying in touch over the long-term is the “secret sauce” to converting them.


Top 5 in Real Estate Network Spotlights: Becoming a Real Estate Resource

Becoming a top real estate resource takes dedication and commitment to not only your business, but your client. “Today, real estate is all about the client; it is not about us. I always try to keep top of mind what will best serve the needs of the client,” says Priscilla Toomey


REALTOR Strategies: How Dropping the Sales Pitch Can Build a Stronger Business and Enhance Your Reputation – Part 1

With the recession of the national economy, the decline of the real estate market and the revolution of technology, our buyers and sellers have become more educated. They literally have a world of information at their fingertips, and their motivation to utilize all of that information


The RREIN Roundtable: The Path to Success in 2012

In honor of our Power Broker issue, we had managing editor Paige Tepping interview Power Brokers and RREIN members David Romero from Century 21 Award and Barbara Grande from Coldwell Banker First Realty to gain their perspectives on how business fared



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