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The Value of Corporate Citizenship in Today’s Economy

RISMEDIA, October 30, 2010—While real estate professionals across the country are doing everything they can to keep their companies profitable, many have placed their charitable giving on hold. But, it is important to note that being a good corporate citizen is more important


Full-Motion Video Makes for Virtual Tours 2.0

RISMEDIA, October 26, 2010—TourFactory, an innovator in real estate marketing solutions, announced today the ability to incorporate full motion video into its virtual tour platform. These new video-capable tours now support the use of still photography, moving panoramic images


Who’s Speaking at RISMedia’s Power Broker Forum at NAR?

RISMEDIA, October 26, 2010—What would a “Power Broker” panel be without some big-name “Power Brokers.” At RISMedia’s 15th Annual Power Broker Forum—Information Share = Market Share—to be held next month during the NAR Conference and Expo, top brokers will dissect


Real Estate Experts Discuss What They Would Do to Improve the Real Estate Industry if They Had a Magic Wand

RISMEDIA, October 22, 2010—At one time or another, everyone has found themselves in situations where they have regretted wishing for something because of a bad outcome. But what would you wish for if you were given a magic wand today and you could have one wish to improve the real estate industry? In this month’s Power Broker Roundtable, industry experts John Smaby, Gary Scott, Robert Bailey, Merle Whitehead and Sherry Chris take the opportunity to discuss what they would do to improve the industry for both consumers and real estate professionals.


Honesty and Integrity are Critical Components in Today’s Real Estate Industry

RISMEDIA, October 21, 2010—I recently spent time with an amazing group of Coldwell Banker agents who came to our corporate office to provide us with a sense of the challenges they and consumers are facing today. I was inspired by Cindy Yoder of Coldwell Banker Vinson Chase


Content is King – Find Out Why at RISMedia’s Power Broker Forum at NAR

RISMEDIA, October 20, 2010—It is hard not to notice what consumers want these days: information. They crave it. Gone are the days when real estate professionals held tight to property details and neighborhood information. Now, any consumer can find that with a click of a button. So how do you, as the real estate professional, once again become the resource in consumers’ minds? By learning all you can…and educating them. At RISMedia’s 15th Annual Power Broker Forum—Information Share = Market Share—to be held next month during the NAR Conference and Expo, top brokers will dissect this very topic.


Mortgage Insurance Plays Increasing Role in Optimizing Home Financing

RISMEDIA, October 18, 2010—In today’s dicey lending environment, many a would-be home buyer often falls into one of two camps: uninformed or running scared. Unfortunately, tightening lending standards and a pervasive unease about the overall economy have combined to keep many potential buyers on the sidelines of homeownership. In many cases, however, proper guidance on the available loan products could have shown them that not only is a home purchase achievable, but affordable as well.


20 Ways to Generate Ideas That Will Boost Your Business

RISMEDIA, October 15, 2010—The light bulb. Bubble wrap. The Post-It. The iPod. The Snuggie. Facebook. Twitter. These inventions, products, and businesses all started with an idea. An idea that to anyone other than its creator(s) may have seemed like an insane thing to invest much


6 Tips to Motivate Your Agents and Get the Results You Want

RISMEDIA, October 14, 2010—With the recession finally in our rearview mirror (so they say), most companies are finally beginning to pick themselves up, dust themselves off, and at least try to get back to business. But the past year has left its mark: employees are in a funk.


Weekly Video Tip: Video Shows Personality

RISMEDIA, October 13, 2010—When was the last time you did business with someone you didn’t like? Now granted, sometimes we don’t have a choice—like at the license branch, or maybe the checkout clerk we happen to get stuck with. But the truth is, when we have a choice, we deal with


Market Outlook in Your Area – Realtors Voices are Heard

RISMEDIA, October 12, 2010—Every month, Point2 Agent real estate professionals across the U.S. and Canada fill out a short survey sharing their take on the real estate market across each country. The data is then tabulated and presented through the Real Estate Confidence Index


Behind the Motivation – How Will Historic Mason-McDuffie Affiliation with BH&G Impact Industry?

RISMEDIA, October 1, 2010—In one of the most challenging real estate markets we’ve experienced in years, real estate professionals across the board are taking the time to set themselves up to find success in today’s market and ride the wave into the future. This was just part of the motivation behind the announcement that Pleasanton, Calif.-based Mason-McDuffie Real Estate, Inc. has joined the Better Homes and Gardens Real Estate LLCs national franchise network—marking the largest franchisee ever to join the Better Homes and Gardens Real Estate brand, as well as the largest in Realogy history.


Do Your Buyers Need Help with Their Credit Fitness?

RISMEDIA, October 1, 2010—Many home buyers now and into the foreseeable future will face tight lending standards and the need to improve their credit score to get prequalified or preapproved for mortgages. Be aware of the following steps your prospects can take for some speedy credit


How to Boost Accountability at Your Company

RISMEDIA, September 30, 2010—Do you have an accountability problem at your real estate company? According to Rick Lepsinger, president of OnPoint Consulting and author of Closing the Execution Gap: How Great Leaders and Their Companies Get Results, there are two main ways to tackle it. First, you need to forestall excuse-generating problems upfront by creating conditions that make it more likely your agents will follow through. Second, you need to help and encourage your agents to take responsibility after mistakes have already been made—without making them feel worse than they already do.


Conceive, Believe and Achieve – 3 Tips to Help You Clarify and Achieve Your Goals

RISMEDIA, September 29, 2010—I am frequently asked what I think the single most important factor is in determining the success or failure of a salesperson. My response is often met with surprise, because most people expect me to say something about the necessity



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