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Real Estate Training Archive


Marketing Strategies: Are You a “People Pleaser” or Are You Committed to “Win/Win”?

The biggest mistake that most real estate agents make in dealing with their clients and colleagues is that they are unconsciously committed to "people pleasing." The signs to watch out for will clearly show you whether you are


3 Things You Can Do That Your Future Self Will Thank You For

I asked an interesting question on facebook recently that generated a lot of response. My question was, “What is something that you will do today that your future self will thank you for?”


Basic Training: A Whole New World

You’ve heard it said that you should “shoot when the ducks are flying,” and that is more true today than ever before. As the market heats up and real estate agents get into the spring selling season, many will stop working on their businesses in order to address the increasing needs of their clients, thus focusing strictly in their businesses. DON’T LET THIS HAPPEN TO YOU! Even when business is good, we must remain focused on lead generation and other business development activities. If we stop these behaviors, we will experience the peaks and valleys that are all too common in real estate.


Be an MVP by Purchasing ‘At Home with Diversity’ Online by 4/15

NAR PULSE—Celebrate Fair Housing Month and register for NAR’s At Home with Diversity online course through REALTOR® University School of Professional Development and Continuing Education between April 1-15


The Inside Scoop on ‘Life of the Listing’ Plans

Let's say you're a residential real estate professional with seven listings and are extremely busy. So busy that you're considering outsourcing the showing scheduling process so you can focus on all the things you want to do to market your listings.


NAR Tech Edge Gives REALTORS® Tools to Enhance Their Business

Technology has transformed the way REALTORS® do business, and the National Association of REALTORS® is helping members keep up with the latest trends that can enhance business


Stemming the Tide of Data Misappropriation – Who’s Using Your Information?

Editor's Note: Today’s lead story was first reported in RISMedia’s Power Broker Report, last month. Many of the industry’s leading brokerage owners recently have expressed concern over the misappropriation of the data their brokerage firms painstakingly collect to enable their organizations to effectively service their customers. This article is the first in a series of articles that will be examining this issue as it directly relates to our industry and many service organizations seeking to profit from the data hard working real estate professionals create every day.


Top 4 Real Estate Success Principles that Every Agent Must Follow

Disclosure: I believe you must be passionate in order to be successful. I want to help you find your passion and realize the opportunity and potential that is inside of you!


Marketing Strategies: 3 Essential Steps to Working Smarter, Not Harder

Most of us were raised by parents who had depression era scarcity beliefs about money and working harder. Some of these beliefs may be instilled in your subconscious. Not convinced? Do any of the following sound familiar? • I have to work long, hard hours • I have to struggle and sacrifice • I have to give up time for my family and friends • I won’t be able to have fun or practice self-care • I have to be everything to everyone • Others needs come before my own


How to Spot Business Opportunity in Tomorrow’s Economy

Take a moment to consider some of today’s largest, most recognizable companies—“Some of them may not be around after the next several years,” says G. Michael Maddock, CEO of Maddock Douglas, which advises Fortune 100


3 Core Elements of a Successful Lead Gen Strategy

When it comes to real estate, it’s all about closing your next deal. Successful real estate professionals work day and night to ensure that their lead generation strategy is paving the way to greater conversions.


Real Estate Rules: Know Your Regulations

It’s a REALTOR®’s nightmare: after closing, it becomes apparent that local zoning regulations won’t let your client complete the home renovation of her dreams. The reality is, REALTORS® are obligated to know municipal regulations


Why Leads Get Lost and Some Help from realtor.com®

Realtor.com® administers thousands of buyer and seller lead generation programs. For us to continue to do so, we need the brokers and their agents who receive these leads to be able to convert them to sale.


5 Resolutions for Your Business

Almost on a daily basis, news reports detail the marketplace factors that can affect businesses large and small. No matter what the potentially game-changing info coming out of Washington, D.C., or China, though, there are winning strategies that not only endure but should be part of every workplace’s culture, says financial expert and small-business advocate Chris Hurn. “With some merit, analysts are always reviewing contingencies that may change investments by businesses; most recently, the ‘fiscal cliff.’ But there are many ways to invest in your own business regardless of the economic climate,” says Hurn, author of “The Entrepreneur’s Secret to Creating Wealth: How the Smartest Business Owners Build Their Fortunes.”


Know Your Brand and Protect It

(MCT)—You are a brand. Just like Coke or Nike or Starbucks. People think of you in a certain way. It’s how you look and what you wear.



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