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Real Estate Training Archive


Google+: The Next Facebook?

After a year of rumors, teasers and hype, on June 28, 2011, Google launched its own social network to rival Facebook: Google+. While it’s hard to imagine that any social networking platform can rival the depth and breadth of Facebook, it’s wise to understand what Google+ is all about and stay apprised


Opening Lines of Communication and Cultivating Feedback with Showing Suite

Five years ago, Seth Shapero—a REALTOR® with Long and Foster Real Estate, Inc., had finished showing a property when he received an interesting feedback request form. Intrigued and impressed, Shapero called the agent who had sent the form, and was introduced to the software that would aid his time


How to Build Trust and Rapport Quickly

If you're working hard, but aren't consistently generating enough sales, chances are it's a matter of trust! Suppose you could incorporate a few simple, yet highly effective ideas into your selling process and substantially increase


Introducing the Unsung Heroes of SEO

(eM+C)—Search engine optimization can be complex, challenging and ever-changing. Fortunately, there are many SEO tools to help marketers get the job done. In fact, many of them are free. These tools can provide a wealth of valuable information that can be leveraged in many ways,


Weekly Video Tip: Webcam Marketing

One of the easiest ways to get into video marketing is often staring you right in the face. It’s your webcam! The video quality is usually quite acceptable, and you won’t have to worry about setting up expensive cameras, mics, and professional lighting. In fact, webcams are great for both solo presentations


Social Media: How the Big Boys Play

You don’t have to tell Kevin Reilly, entertainment president of Fox Broadcasting Company, that social media is a good way to market new shows. He already knows.


Business Breakthrough: Better Employee Expense Management Would Benefit All

More than half (55%) of small business owners across the country says that “realizing cost savings” through better management of employee expenses “would most benefit” their business. Additionally, 40% said that better managing employee spending on business-related purchases


Monday Morning Mobile: Location, Location, Location

On a recent visit to Chicago, my first time there, I was anxious to get a lay of the land. I had heard a lot about the city and its similarities to New York; so as a prideful New Yorker, I was eager to disprove those theories. However, before I had the chance to disprove, I noticed that the term


Marketing Strategies – How to Stay Positive in Today’s Market

So many real estate professionals today are wondering, “How can I stay positive in today's market?” Like any discriminating real estate professional, you realize the value of a positive mental attitude. Here are 8 ways that you can create and maintain a positive mental attitude in today's market. 1. Avoid toxic people What does this mean? Who are the toxic people? Toxic people can be well-meaning people but when they talk to you, they are coming from a negative attitude about money, finances, and especially about the current real estate situation.


Webinar Alert: 5 Steps to Tripling Your Online Lead Conversion

1parkplace CEO Steve Hundley will present an educational one-hour webinar workshop on the “5 Crucial Steps Needed to Triple Conversion of Broker and Team-Generated Leads.”


Got Agents?

Today’s broker/owners are faced with a profit crisis. Agents want to earn the most money and pay the least in costs. Companies are faced with rising costs, challenges of compensation, stripped-down service companies and the ever-present online “do-it-yourself” competitors.


Webinar Alert: 5 Steps to Tripling Your Online Lead Conversion

1parkplace CEO, Steve Hundley, will present an educational one-hour webinar workshop on the “5 Crucial Steps Needed to Triple Conversion of Broker and Team-Generated Leads.”


Blueprint for 100 Deals Part 1: The Cardinal Rules of Real Estate

Editor’s Note: “Blueprint for 100 Deals or More Than $1 Million Per Year in Income: The exact systems and technology to sell 100+ homes, every year—no matter the market,” is a new book by leading real estate industry executives Alan Shafran and Rick Bengson that outlines how to build your business as well as make more money, please more customers and improve your overall quality of life, whether you are a novice or climbing the ladder in the real estate business. For the next 10 weeks, RISMedia will be running portions of each chapter every Wednesday, highlighting the in-depth information and invaluable resources the authors have compiled in this exciting, new publication.


3 Rules of Mobile Engagement

(eM+C)—Do mobile technologies have different unspoken rules of engagement than traditional print, broadcast or even online media channels? A recent study conducted by Communispace Corporation answers that question with an emphatic yes.


NBA Hall of Fame and NCAA Basketball Legend Bill Walton to Keynote RISMedia’s Power Broker Reception & Dinner

After achieving superstardom playing for John Wooden's powerhouse UCLA Bruins in the early '70s and winning three, straight College Player of the Year Awards, Bill Walton was destined to become an NBA legend. Known as “The Big Red-Head,” Walton won the NBA Most Valuable Player award while playing for the defending NBA champion Trail Blazers in 1977-78. At the top of his form, Walton scored, passed, intimidated, hustled, and played the role of leader with the best centers of his day.



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