Real Estate Training Archive
RISMEDIA, July 11, 2011—What exactly is branding and why should you care?
If you have ever been to New York’s Times Square, you have probably seen Naked Cowboy. If you have watched any television or read the paper, you have heard of Donald “The Don” Trump. Both of these people have worked hard at developing a brand for themselves and it works!
RISMEDIA, July 11, 2011—When Gary Pamma started his company, Gary Pamma Home Selling Team, in 2007, he had no system for collecting feedback on his properties. Pamma lists and sells bank owned properties, and soon began receiving requests
RISMEDIA, July 9, 2011—At a time when creating a high value proposition can be the differentiator in getting more buyer and seller business, top earning agents are equipped with the best and latest engagement tools. They know that incorporating systems, tools and strategies will help them out-perform and up-serve their prospects. But if you look closely, they never stray far from the basics of connecting more people with their housing solutions more consistently.
RISMEDIA, July 1, 2011—It’s getting really crazy out there. We have officially seen the start of a race to the bottom among economists, statisticians and spokespeople who are all trying to win the award for Chicken Little of the Year.
RISMEDIA, June 28, 2011—In the current real estate market, with home sales slumping like an injured athlete, many sellers are pulling out all the stops to get their homes to sell. One of the most common tactics is to change REALTORS® when the one they’re using isn’t getting the job done. However, one expert believes
RISMEDIA, June 24, 2011—In part 1 of this article, we covered some common basic ideas about prosperity. Now we will address how you can change your mind-set to achieve greater prosperity.
Typically when people first see me for help in becoming successful, they aren't aware that they have any self-limiting beliefs about money.
However, when I start asking powerful, clarifying questions, the hidden beliefs usually come up to the surface fairly easily.
I'm going to give you samples of the kind of questions I ask my clients and I want you to ask the same questions of yourself and take notes on the answers that you get.
RISMedia, June 22, 2011—The 1960 Presidential Debates between Vice President Nixon and Senator Kennedy were the first nationally televised debates in presidential campaign history. With the advent of television the debates took on a visual dimension and for the first time, 70 million voters were given the opportunity to not only hear the candidates, but to visually compare them as well. Surprisingly, opinion polls revealed a sharp contrast between the voters who had actually watched the debates on TV versus those who had merely listened to them on the radio.
RISMEDIA, June 21, 2011—Greg Rand (@gsrand
), CEO of OwnAmerica.com
hosts “Rand on Real Estate” on 77WABC Radio in New York, where this week’s discussion comes from a caller from Orange County who does not believe that this is a time to buy real estate. Rand addresses a question about the effects of shadow inventory on the market and gives his recommendation to buy now, noting it has never been a better time to become a landlord. Rand also tackles the issue of high taxes making it difficult to turn profits from investments from a caller in New Jersey.
RISMedia, June 21, 2011—(EMC)—There's a popular belief that mobile campaigns are only suited for certain types of businesses, such as restaurants and local retailers. Perhaps its search volume hasn't yet hit critical mass, but the momentum is shifting. Understanding a few of the basic best practices will help maximize
We’re all familiar with the zoom control on a video camera, and what it does to the picture. But what we may not understand is the difference between digital zoom and optical zoom. Many camcorders offer both.
RISMEDIA, June 21, 2011—As a national columnist, I am often about other income opportunities in the real estate field. Foreclosure clean-out is another revenue stream for real estate professionals. Renee in Arizona asked me about this opportunity.
RISMedia, June 9, 2011—With financial institutions tightening lending standards and requiring more from home buyers, consumers are asking more from their agents than ever before. And in response, many agents and brokers are pursuing advanced education and professional certifications to help them navigate the changing real estate landscape and better serve their clients.
I feel fortunate to have had the opportunity to speak at RISMedia’s 2011 Achieve! Conference last month to a group of agents with similar expectations. And just like these agents, I found myself asking the same question as I prepared for the conference: What are the key programs and tools that agents need for success in today’s market? And how can REBAC help?
RISMEDIA, June 2, 2011—One of the most common topics I am asked to speak on is the team structure vs. individual agent vs. models of the future. Although I feel that a team structure is not the only way to go, I am partial to it and most certainly feel it will dominate our industry in the future. There is a plethora of different approaches one can take to reach success, but I don’t think I will receive any argument from REALTORS® that our job is only getting more demanding and consumers are becoming more educated with more tools at their disposal.
RISMEDIA, June 2, 2011—We’re now at the beginning of the summer selling season and it is easy to get caught up working with buyers, showing homes and even negotiating offers. The challenge is to make sure the work we are doing has the greatest return on our time investment and there is nothing more frustrating
Ever wonder why businesses use online video? That was a survey question recently posed by PermissionTV.com
, and the results may surprise you. By far, the number one reason—cited by over 70 percent of respondents—was increasing brand awareness.