Real Estate Training Archive


Highlights from a Conversation with Alex Perriello and Sherry Chris

Alex Perriello, President and CEO of The Realogy Franchise Group joined us at our recent Better Homes and Gardens® Real Estate brand conference in Las Vegas and shared insights into the housing market and advice on how real estate professionals can succeed in 2013.


The Consumer Retention Conundrum

• Only 18 percent of brokerages received repeat business. • Six percent of agents with 3 to 5 years of experience received repeat business. You can argue that makes sense since consumers don’t move that often. • When you look at agents with 6 to 15 years of experience, that number is only 17 percent. • Only 38 percent of agents with over 16 years of experience receive repeat business. Most real estate agents—or their companies—don’t make the effort to maintain a solid relationship after the closing. Yet every closing is a huge opportunity for referrals and future repeat


Ask the Expert: How to Tackle Goal Planning

Setting goals is a productive and efficient way to move your business forward. But it’s one thing to set goals, and it’s another to achieve them. In the following Q & A, Frederick Herot,


How to Spot Business Opportunity in Tomorrow’s Economy

Take a moment to consider some of today’s largest, most recognizable companies—“some of them may not be around after the next several years,” says G. Michael Maddock, CEO of Maddock Douglas,


Five Ways Your Business Can Improve by Admitting to Mistakes

It seems our society has turned dodging responsibility into an art form. From celebrities who insist that a brush with the law was all a big misunderstanding to political figures


RISMedia’s RREIN Power Broker Strategies: How to Succeed in 2013

We are only several months into 2013, and we are already seeing some major market changes. In the following Q & A, J. Lennox Scott, CEO and Chairman of John L. Scott Real Estate, will let us know what we can expect this year,


MVP: There’s Still Time to Earn Free Webinar

You can still sign up for Daily Real Estate News from REALTOR® Magazine and earn a free Webinar titled "Tablets Compared: Find the Right Fit for your Real Estate Business Download," thanks to the MVP program.


Monday Morning Mobile: No Mobile, No Business

Last week, a conversation with colleagues became heated when someone challenged the well-known quote from Google’s executive chairman, “If you don’t have a mobile strategy, you don’t have a future


Is Google+ Better for Business than Facebook or Twitter?

In the world of social networks, innovation can quickly change the field of frontrunners -- remember LiveJournal? We just saw it again as Google+ overtook Twitter


Tips That Will Immediately Help You Win More Listings and Convert More Buyers – Part 1

As a successful real estate broker who made the transition from the broker side of the business to the affiliate side of the business, I have gained a unique and objective perspective as to what really helps agents do more business and what really helps agents waste time. In my role as Chief Communications Officer at HSA Home Warranty, I have had the pleasure of traveling around the country speaking to and


Marketing Strategies: Easy Ways to Turn a Scarcity Mindset into a Prosperity Mindset

What do you do when you notice a gap between where you are and where you want to be? If you’re like most people, you probably dwell


10 Sneaky Bad Habits That Hurt Client Relationships

If you’re like most business owners, you probably assume your client relationships are pretty good. After all, you have enough clients to still be in business, which, in light of our recent economic death spiral,


Ask the Experts: Creating A Video That Connects with Consumers

In the following Q & A, Christian Sterner, Co-Founder of WellcomeMat, will address what real estate video marketers need to accomplish to stay successful and connect with their audience.


Avoiding the Dirty Dozen Barriers to Short Sale Success

While short sales continue to be a lucrative avenue for real estate professionals, they can still take up to three times longer than a traditional transaction and often fall apart. By avoiding these top dozen short sale barriers, however, you will be pleasantly surprised at how profitable short sales can be. 1. Poor short sale candidate. Establish objective criteria up front, conduct an extensive interview with the buyer, and make sure the seller is motivated and cooperative.


The Most Popular Real Estate Listing Keywords

A new study released by real estate listings and property portal Point2Homes reveals what words agents use the most to market a home. 300,000 U.S. property listings