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Real Estate Training Archive


Real Estate Marketing Strategies: Why Do Some Real Estate Agents Do Well in Today’s Economy?

Is that a question you’ve ever asked yourself? Have you ever wondered why some real estate agents do well in today’s economy while others fail? There is a huge discrepancy right now between people


Alternative Roofing Materials That Last and Look Great

If you have clients or prospects who are looking into updating their roof, here are some of the latest developments in systems and materials available. ...


Survey Status Gives Brokers Competitive Edge

Leading real estate firms from across the country are quickly completing RISMedia’s 25th Annual Power Broker Survey, securing their opportunity to be ranked among the nation’s Power Brokers. The survey deadline is February 27, 2013. If you have not completed the survey yet, please click here to do so. By participating in the Power Broker Survey, brokers are given the unique opportunity to document their success, especially important in today’s highly competitive, recovering real estate market. Firms who meet the criteria will appear in RISMedia’s preeminent ranking of real estate’s top firms, The Power Broker Report. This year’s Power Broker Report is sponsored by Move, Inc. and HSA Home Warranty.


Selling to the Four Temperament Styles

Have you ever wondered why you seem to hit it off right away with some people, while with others it's more like oil and water? A person's temperament style not only determines his or her energy level,


Web 101: Fundamental Do’s and Don’ts of Real Estate Websites

With an estimated 90 percent of homebuyers conducting home searches online, you’d be smart to use the beginning of 2013 to beef up your Web presence. Take a minute to discover the six things you absolutely must include on your real estate website (and which three things to avoid). Is your site up to snuff? 6 Must-Haves Contact Information: Your name, phone number, email or contact form, and links to your social media accounts should be visible on every page. Left or right margins are great for this.


The Mobile Consumer: Remapping the Pathway to Purchase

The mobile device has created a new breed of consumer: The Mobile Consumer. We have not seen this type of change in human behavior since the advent of the automobile.


Weekly Video Tip: Rule of Thirds

During the past Reel Rebel segments, we’ve taught you how to use your camera; we’ve taught you how to use green screen; we’ve taught you how to edit, but none of that matters if your shots don’t look good.


3 Questions to Ask Yourself Every Morning

I recently held our first training call with our new virtual coaching platform, and noticed that the one topic that drew the most interest was when I covered the topic of “the three questions to ask yourself every single morning.” By simply asking these three questions, you will find that you can be more productive and have better direction for your day. Here are the three questions: 1. What - The first question to ask yourself every day is, “What do I want to accomplish today?” It is such a direct question that forces you to focus on a specific direction for the day. Most of us wake up most mornings and do whatever shows up on our desk or in our inbox.


Getting Listings in a Low-Inventory Market

With many areas of the country being considered a seller’s market, it is it important to hone your skills and show sellers why they should specifically list with you above going FSBO or choosing another agent. Many sellers think that in a seller’s market they can sell their home without using a REALTOR in the process. Here are 5 strategies to generate seller leads as well as show them why hiring you would be the best decision while getting the most out of their home sale. 1. Feature neighborhoods in your website for where you want to attract sellers. Perception is reality and this gives the seller the vision that you know their market and


To Paraphrase Cheshire Cat…Vision

Real estate sales are a business. REALTORS®, like all business owners, must establish a clear vision and then plan the step-by-step method of how to achieve that vision. A vision is like a target.


Four Ways to Stir up Your Database and Find Opportunities

Leads, leads, leads. They’re probably always on your mind. Where to find new leads, how to respond to them quickly, and what it takes to convert them into clients. While you may spend plenty of time focusing on the best way to find new leads, have you thought about the valuable, qualified leads that may already be in your existing database? Why not spend some time working those leads? Consider these four best practices for stirring up your database and finding new opportunities. 1. Research and reach out Spend some time discovering the types of leads that are sitting in your database. Even better? Segment those leads so you have a better handle on the best strategies for reaching out to a specific group.


Monday Morning Mobile: Residential Trends Hit Commercial Real Estate

The commercial real estate industry is often seen as the older, antiquated sibling of the residential real estate industry. However, a new report by inMotion Real Estate indicates that the trends of the younger,


Facebook Graph Search: 3 Reasons Why It Matters to Real Estate Professionals

I was excited to gain access to a new feature that Facebook is rolling out, the Graph Search. For me, getting access to this new feature is like letting a kid loose in a candy store!


Gen Y Is Ready to Buy — Are Agents Ready to Work with Them?

2013 is going to be the year of the first time homebuyer. With home prices rebounding, the job market stabilizing, and mortgages more affordable than ever, the next wave of home buyers are ready to act. This will be the first time that generation Y will make up the majority of the first time home buying market. Some changes are about to occur. Today’s buyers are not going to make the same mistakes their parents made a few years ago. First, agents have to know who this prospective client is. The millennial client is coming to the transaction with a critical eye,


Marketing Strategies: Right Mindset and Action Lead to Success

Have you ever felt that one part of you is "gung-ho" about success and creates all these action steps for you to do each day, while another part of you is resisting, procrastinating and sometimes even rebelling at what you set out to do? That part is called your "inner rebel” or "inner resistance". In fact, that part is your subconscious mind. It’s the part of you that is below the surface and you don't see it. You're like the Titanic, floating along, thinking that all is well when suddenly you hit a iceberg (your subconscious mind) and you start to feel stuck. Have you ever felt that before?



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