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Real Estate Trends Archive


Average Mortgage Rates Ease Setting New Record Lows

Freddie Mac (OTC: FMCC) recently released the results of its Primary Mortgage Market Survey® (PMMS®), showing average mortgage rates dropping to new all-time record lows as data on economic growth fell short of market projections. All products in the PMMS survey, except the 1-Year ARM, averaged new lows. ...


QR Codes: The Here and Now of Mobile Marketing

While more and more consumers are turning to their smartphones for information, brokers and REALTORS® everywhere are adapting in order to properly serve their mobile, forward-thinking clientele. The latest trend in the world of mobile marketing is not only dominating ...


5 Tips to Brand Your Way to Success

When most business owners think about creating a brand for their businesses, they immediately think about logos or brainstorm amusing taglines. Yet, effective branding goes much deeper than this. ...


Mortgage Applications Down Nearly 3 Percent Last Week

Mortgage applications decreased 2.9 percent from one week earlier, according to data from the Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey for the week ending January 27, 2012. ...


FHFA Responds to NPR Freddie Mac Refinance Story

A ProPublica–NPR news story recently suggested that a mortgage financing vehicle utilized by Freddie Mac may be preventing homeowners from refinancing. While FHFA does not typically comment on its supervisory activities, the circumstances here require some clarification, according ...


Life in Mobile: Hitting Its Stride

In a recent interview with Greg Stuart, the global head of the Mobile Marketing Association, Stuart said, “2011 was the year when mobile really began to hit its stride.” I think we can all agree the time for early adoption is over, and mobile is officially mainstream and now. ...


The Easiest Ways to Improve Your Email Marketing (And Why It’s So Hard)

(eM+C) Some things in life sound so simple, like burning more calories than you consume. But in reality it's quite difficult to reach the end goal, in this example losing weight. The same can be said of elements within an email program. Some efforts sound really easy to execute but ...


Cartavi and DocuSign Help Agents Close Deals Faster

Cartavi, a document sharing platform for real estate, has integrated with DocuSign to help real estate professionals close more deals faster in the cloud. ...


What’s New from NAR

NAR Pulse—This week’s headlines: ...


Mixed Mortgage Messages: Originations Decline but Quality Soars

Mortgage originations plunged 10.1 percent from November to December, continuing a decline from 2011’s September peak. At the same time, loans originated over the last two years have proved to be some of the best quality originations on record. ...


The Need to Go Mobile Is Now

In support of Google’s Go Mo initiative, Mobile Real Estate launched a free online tool in January that allows REALTORS® to test their website to ensure it is optimized for mobile viewing. Along with the ability to test your site at www.testmysitenow.com, Mobile Real Estate released the mobile ...


Survey Reveals Nation’s Leading Real Estate Firms: RISMedia Annual Power Broker Survey Launches Today

Despite a challenging real estate market, the industry’s leading residential brokerage firms continue to demonstrate resiliency and growth, and will prove this by participating in RISMedia’s 24th Annual Power Broker Report & Survey. As the industry’s preeminent report ranking the industry’s top ...


Your Base Is Changing. Are You Changing with It?

Agents who are looking for new customers in 2012 have to redefine their base, restructure their marketing strategies, and reassess how to build new relationships. ...


Real Estate Ads Use Personal Motivations

This month, global real estate franchisor RE/MAX rolls out an entirely new national ad campaign focusing on “all the things that move you.” The innovative campaign strikes an emotional note with consumers and features the sentimental Jim Croce song, “I’ve Got a Name.” ...


Investors with Cash Fuel Uptick in Home Sales

Regional Spotlight—Investors with cash continued to reap a harvest of bargain-priced bank-owned and short sale properties across the San Francisco Bay Area in the fourth quarter of 2011, sparking a slight uptick in home sales compared with the same period ...


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