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Real Estate Trends Archive


The End of Marketing as We Know It

Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy call centers. Glossy pictures of the latest fashions worn by models who barely look human. Crowded store shelves with head-spinning arrays of options arranged in no discernible order (“I just ...


New CEO to Step Up for Sotheby’s International Realty Affiliates LLC

Sotheby’s International Realty Affiliates LLC recently announced the promotion of Philip A. White, Jr., to chief executive officer of the Sotheby’s International Realty® brand, effective Feb. 1, 2013. At that time, Michael R. Good, the brand’s long-time chief executive officer, will step down and assume the role of chairman emeritus. ...


Families Rediscover Multigenerational Living

Seventy-five years ago, when America was emerging from the Depression and homeownership was less affordable, one out of four Americans lived in homes with grandparents and adult siblings. Today’s housing depression has again forced generations to move in together, but as the housing recovery takes hold, many plan to stay ...


Monday Morning Mobile: Can’t Stop, Won’t Stop; Mobile Growth

When you stop and think about it, it’s amazing how fast the mobile space has changed over the past five years. Five years ago Blackberry was the predominant device on the market, while both the Android OS and iOS were both first being released. ...


Speak up: Resolve to Advocate for Your Clients, Your Industry and Yourself in 2013

At year end, many of us make resolutions for the upcoming year. I have one I’d urge you put atop your professional list: Speak up. By that I mean, be an advocate for the issues that affect accredited buyers’ representatives ...


Mortgage-Interest Deduction Could Fall Prey to Revenue Needs

(MCT)—As Congress looks for new sources of revenue to deal with the looming “fiscal cliff,” a popular ingredient of the American dream could be on the chopping block. ...


Consumer-Centric Search Options Change the Typical House Hunt

To give today’s buyers what they want in a home, you must first understand what they want in a location. Coldwell Banker’s new “Best Places to Live” campaign is pioneering a new lifestyle-based style of home searching, highlighting the idea ...


Closing with a Bang

More often than not, new homeowners have projects in mind that they wish to complete after settling into their new home. One hurdle is that home improvement projects are often last on the long list of to-dos. However, a trusted REALTOR® can continue helping clients even after a sale is ...


NewPoint Media Group Launches Catalog Challenge with $1,000 Prize

While some view the printed catalog as a dinosaur lumbering quietly into extinction, retailers have reinvented the catalog shopping experience to amplify their overall sales strategy this holiday season. ...


Why Your Company Must Have a Social Media Policy in Place

It’s 10 o’clock Monday morning. Do you know what your customers are saying about your business? As sites like LinkedIn, Twitter and Facebook become intertwined with business uses, real estate companies need to establish guidelines and best practices. ...


Pro Step Marketing to Host Upcoming Short Sale Lead Generation Webinar

Pro Step Marketing announced recently it will host a free webinar to assist REALTORS® in understanding how to generate more short sale leads. The webinar is scheduled for Tuesday, December 4 from 1:00-2:30 p.m. (EST). ...


Establishing a Solid Foundation through Education?

“To stay competitive in today’s market, you have to have a social media presence,” says Jody Korman of RE/MAX Commonwealth. In the following interview, Korman reflect on her 10 years in real estate, and discusses the importance of everything from technology to home staging and education. ...


Making Money Is Not Difficult…It’s Different

A couple of weeks ago, I was speaking to an audience and as I was coming to a close, I made the statement, “Making money is not difficult… it’s different.” I could tell that this sentence was for some in the ...


NAR Introduces REach™, a Technology-Accelerator Program

NAR PULSE—REach™ is an accelerator program developed by NAR’s strategic investment arm, Second Century Ventures to identify those technologies, resources and companies that will most benefit the industry and introduce those companies to the NAR Membership. Want to get involved? Become a beta tester, recommend a company and ...


Shooting for the Edit: Getting Good Coverage

When I say the word coverage, I absolutely do not mean your cell reception. Put your phone away and pay attention to the star here for a minute. Coverage here refers to the amount of footage you shoot of your ...


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