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Real Estate Trends Archive


The Real Estate Book Helps Agents Go Mobile

With more and more consumers relying on mobile devices for local information, real estate professionals can no longer ignore this increasingly important channel when marketing properties. To help extend its customers’ reach to homebuyers on the go, The Real Estate Book / RealEstateBook.com, a leading publisher of real estate information ...


Obama Moves Forward with Foreclosure Prevention

Last Wednesday, February 1, President Obama announced the details of a plan to help homeowners refinance their mortgages in hopes of bolstering the housing market. ...


Rand on Real Estate: Disaster on the Horizon

The federal government is planning a major new initiative to convert foreclosures into rentals. But as Greg Rand (@gsrand), CEO of OwnAmerica and host of Rand on Real Estate on WABC Radio in N.Y. explains, we need to be very careful and watch this closely. It ...


The REALTOR Benefits® Program Revs Up with Chrysler Group Offer

The NATIONAL ASSOCIATION OF REALTORS® (NAR) REALTOR Benefits® Program has accelerated its offerings by partnering with Chrysler Group, LLC. This new partnership allows NAR members (and their family members) a $500 cash allowance on the purchase or lease of select 2012 Chrysler, Dodge, Jeep and Ram models—economy cars to top-of-the-line ...


List of Improving Housing Markets Expands to Nearly 100

The list of housing markets showing measurable improvement expanded by 29 metros in February to include a total of 98 entries on the National Association of Home Builders/First American Improving Markets Index (IMI), released today. Thirty-six states are now represented by at least one market on the list. ...


Don’t Forget a Home Inspection with a New Construction Home

Every home—whether it’s a resale or new—has some kind of an issue, and the reality is that there is no “perfect” house. Many homebuyers embark on their search for a home with the belief that new homes should be flawless, ...


Information Is Power…Again

Setting yourself apart from your competition is becoming increasingly difficult. The emergence of social media into the business world has created platforms where constant, ongoing contact is possible. As a result of this desire to be in constant contact, many ...


Bulk Sales of GSE Foreclosures Begin

The Federal Housing Finance Agency (FHFA) recently invited investors interested in purchasing pools of Fannie Mae, Freddie Mac and FHA foreclosures in the nation's hardest-hit metropolitan areas with the requirement they rent them for a period of years to pre-qualify. ...


Average Mortgage Rates Ease Setting New Record Lows

Freddie Mac (OTC: FMCC) recently released the results of its Primary Mortgage Market Survey® (PMMS®), showing average mortgage rates dropping to new all-time record lows as data on economic growth fell short of market projections. All products in the PMMS survey, except the 1-Year ARM, averaged new lows. ...


QR Codes: The Here and Now of Mobile Marketing

While more and more consumers are turning to their smartphones for information, brokers and REALTORS® everywhere are adapting in order to properly serve their mobile, forward-thinking clientele. The latest trend in the world of mobile marketing is not only dominating ...


5 Tips to Brand Your Way to Success

When most business owners think about creating a brand for their businesses, they immediately think about logos or brainstorm amusing taglines. Yet, effective branding goes much deeper than this. ...


Mortgage Applications Down Nearly 3 Percent Last Week

Mortgage applications decreased 2.9 percent from one week earlier, according to data from the Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey for the week ending January 27, 2012. ...


FHFA Responds to NPR Freddie Mac Refinance Story

A ProPublica–NPR news story recently suggested that a mortgage financing vehicle utilized by Freddie Mac may be preventing homeowners from refinancing. While FHFA does not typically comment on its supervisory activities, the circumstances here require some clarification, according ...


Life in Mobile: Hitting Its Stride

In a recent interview with Greg Stuart, the global head of the Mobile Marketing Association, Stuart said, “2011 was the year when mobile really began to hit its stride.” I think we can all agree the time for early adoption is over, and mobile is officially mainstream and now. ...


The Easiest Ways to Improve Your Email Marketing (And Why It’s So Hard)

(eM+C) Some things in life sound so simple, like burning more calories than you consume. But in reality it's quite difficult to reach the end goal, in this example losing weight. The same can be said of elements within an email program. Some efforts sound really easy to execute but ...


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