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Real Estate Trends Archive


What’s New from NAR

NAR Pulse—This week’s headlines: ...


Mixed Mortgage Messages: Originations Decline but Quality Soars

Mortgage originations plunged 10.1 percent from November to December, continuing a decline from 2011’s September peak. At the same time, loans originated over the last two years have proved to be some of the best quality originations on record. ...


The Need to Go Mobile Is Now

In support of Google’s Go Mo initiative, Mobile Real Estate launched a free online tool in January that allows REALTORS® to test their website to ensure it is optimized for mobile viewing. Along with the ability to test your site at www.testmysitenow.com, Mobile Real Estate released the mobile ...


Survey Reveals Nation’s Leading Real Estate Firms: RISMedia Annual Power Broker Survey Launches Today

Despite a challenging real estate market, the industry’s leading residential brokerage firms continue to demonstrate resiliency and growth, and will prove this by participating in RISMedia’s 24th Annual Power Broker Report & Survey. As the industry’s preeminent report ranking the industry’s top ...


Your Base Is Changing. Are You Changing with It?

Agents who are looking for new customers in 2012 have to redefine their base, restructure their marketing strategies, and reassess how to build new relationships. ...


Real Estate Ads Use Personal Motivations

This month, global real estate franchisor RE/MAX rolls out an entirely new national ad campaign focusing on “all the things that move you.” The innovative campaign strikes an emotional note with consumers and features the sentimental Jim Croce song, “I’ve Got a Name.” ...


Investors with Cash Fuel Uptick in Home Sales

Regional Spotlight—Investors with cash continued to reap a harvest of bargain-priced bank-owned and short sale properties across the San Francisco Bay Area in the fourth quarter of 2011, sparking a slight uptick in home sales compared with the same period ...


Super Bowl Update: Century 21 Real Estate Releases Teasers for Big Game Commercial Starring Donald Trump, Deion Sanders and Apolo Ohno

In a follow up to the recent announcement that Century 21 Real Estate LLC is running a Super Bowl ad starring some big celebrity talent, the company has announced that it has released three teasers from its television commercial where the stars participate in the home-buying and selling process. ...


Leading Brokerage Increases Sales 49 Percent in 2011: What’s Their Secret?

In a year when breaking even on year-over-year home sales might be considered a lofty goal for some real estate companies, Blue Ridge, Georgia's Coldwell Banker High Country Realty, has reported a 49 percent increase in homes sold in 2011 over ...


New Initiative Will Coordinate Probes of Mortgage Meltdown

(MCT)—The Obama administration’s new effort to investigate the causes of the nation’s mortgage meltdown will focus on coordinating the often overlapping state and federal investigations and on holding accountable those whose misconduct led to the global financial crisis. ...


Take Advantage of Record Low Rates before They Rise

Low interest rates, as we all know, are making history. Last week, according to an article found on CNNMoney, “rates on both the 30-year and 15-year fixed loans fell to new records, at 3.89 percent and 3.16 percent, respectively, according to Freddie Mac.” The question, though, is how long will ...


Remodeling Market Index Rises to Five-Year High

Remodeling sentiment rose to the highest level in five years, according to the National Association of Home Builders’ (NAHB) Remodeling Market Index (RMI) for the fourth quarter of 2011. Released yesterday, the RMI increased to 46.6 in the fourth quarter ...


Obama HARP Expansion Builds on New Refi Momentum

In his recent State of the Union speech, President Obama announced he will push for legislation that will significantly expand the newly revised HARP program that allows underwater homeowners to refinance at today’s historically low rates. ...


Homeownership Matters to State of the Union

National Association of REALTORS® President Moe Veissi made the following statement, regarding President Obama’s State of the Union address this week. ...


CENTURY 21 Breaks Out during the Big Game

Making bold moves in real estate marketing, on February 5 CENTURY 21 will be running their first real estate ad to ever be featured during the Super Bowl. The ad will spotlight the famous faces of real estate icon Donald Trump, ...


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