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Real Estate Trends Archive


Century 21 Real Estate Ad Campaign Has Personal Branded Pandora Station

Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization, today announced its Pandora Radio® campaign. ...


Stratosphere Marketing Solutions Partners with RISMedia to Provide Real Estate and Insurance Agents Complete End-to-End Online Marketing Strategy

Stratosphere Marketing Solutions, Inc., an Internet marketing service provider for small business owners, has announced a strategic content partnership with RISMedia with its REsource licensed content solutions. ...


Better Homes and Gardens Real Estate Awarded for RISMedia Cover

Better Homes and Gardens® Real Estate recently received the Hermes Creative Award for the innovative February 2012 cover of RISMedia’s Real Estate magazine, “A New Generation Rocking Real Estate.” Graphically designed by RISMedia Senior Designer Kelli McKenna, the ...


Saving on Energy Costs in the Summer Starts with Home Inspection Services

Summer is heating up quickly. Many homeowners don’t realize that properly preparing a home for the summer is just as important as the steps we take in the winter to reduce heating costs. ...


Why Do Brokerages Avoid Proactive Change?

As we start to feel a little optimistic about things in 2012, we have some very serious issues to address in order to deliver the improved experience our agents and consumers expect: ...


Online Collaboration: The Next Step in Savvy Real Estate Technology

Real estate professionals today know that making smart use of technology is critical to their business today. Very early on, the real estate industry had felt the tremors of "disruption" by the Internet, and since then, no real estate professional has been able to be extremely successful without a deep ...


May Housing Update: Inventory Free-Fall Easing Toward Summer Season

Regional Spotlight—The marked decline in single family inventory over the past several months appears to be slowing in May, while still remaining significant in some areas of California. ...


Advertising in Newspapers…Can It Still Work?

Anyone in the real estate profession in the earlier years of this century knew the importance of advertising constantly. That is, constantly in local newspapers and other print materials. Each week loan officers and real estate agents would struggle to ...


U.S. Foreclosure Activity Increases 9 Percent in May

RealtyTrac®, a leading online marketplace for foreclosure properties, recently released its U.S. Foreclosure Market Report™ for May 2012, which shows foreclosure filings — default notices, scheduled auctions and bank repossessions—were reported on 205,990 U.S. properties in May, an increase of 9 percent from April but still down 4 percent from ...


Average Fixed Mortgage Rates Reverse Course

Freddie Mac recently released the results of its Primary Mortgage Market Survey® (PMMS®), showing average fixed mortgage rates ending their six week streak of record-setting lows. Regardless, mortgage rates still remain near the historic lows helping to keep homebuyer affordability high, and providing a strong incentive for those looking to ...


Better Homes and Gardens Mason-McDuffie Real Estate Raises $75,000 for The Children’s Village

The agents, managers and staff of Better Homes and Gardens Mason-McDuffie Real Estate, in partnership with the World Transformation Center (WTC) hosted a Charity Poker Tournament on Friday, June 8 that raised over $75,000 for The Children’s Village of Sonoma County. The event, held at the Back Forty Texas BBQ ...


HUD Announces $13.5 Million in ‘Sweat Equity’ Grants

The U.S. Department of Housing and Urban Development recently awarded $13.5 million in “sweat equity” grants to produce at least 741 affordable homes for low-income working families and individuals. Funded through HUD’s Self-Help Homeownership Opportunity Program (SHOP), the grants awarded, along with the labor contributed by these families, will significantly ...


80 Metros Listed as Improving Housing Markets in June

The list of U.S. housing markets showing measurable and sustained improvement now includes 80 metropolitan areas, according to the National Association of Home Builders/First American Improving Markets Index (IMI) for June, released recently. Though down from the 100 markets shown ...


Trust: Real Estate’s New Currency – Part 2

As I mentioned in last month’s column, restoring our credibility with today’s wary consumers requires building a relationship based on unshakeable trust. Trust has become our most significant form of currency in the new normal of today’s real estate market. ...


National Association of Realtors® Applies for New .Realtor Top-Level Domain

Home buyers, sellers and investors may soon find it easier to locate trusted and valued real estate information, resources and services online. The National Association of Realtors®, through its wholly owned subsidiary, the Realtor® Information Network (RIN), has applied for the branded .Realtor top-level domain (TLD) as an alternative to ...


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