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Real Estate Trends Archive


Real Estate Ads Use Personal Motivations

This month, global real estate franchisor RE/MAX rolls out an entirely new national ad campaign focusing on “all the things that move you.” The innovative campaign strikes an emotional note with consumers and features the sentimental Jim Croce song, “I’ve Got a Name.” ...


Investors with Cash Fuel Uptick in Home Sales

Regional Spotlight—Investors with cash continued to reap a harvest of bargain-priced bank-owned and short sale properties across the San Francisco Bay Area in the fourth quarter of 2011, sparking a slight uptick in home sales compared with the same period ...


Super Bowl Update: Century 21 Real Estate Releases Teasers for Big Game Commercial Starring Donald Trump, Deion Sanders and Apolo Ohno

In a follow up to the recent announcement that Century 21 Real Estate LLC is running a Super Bowl ad starring some big celebrity talent, the company has announced that it has released three teasers from its television commercial where the stars participate in the home-buying and selling process. ...


Leading Brokerage Increases Sales 49 Percent in 2011: What’s Their Secret?

In a year when breaking even on year-over-year home sales might be considered a lofty goal for some real estate companies, Blue Ridge, Georgia's Coldwell Banker High Country Realty, has reported a 49 percent increase in homes sold in 2011 over ...


New Initiative Will Coordinate Probes of Mortgage Meltdown

(MCT)—The Obama administration’s new effort to investigate the causes of the nation’s mortgage meltdown will focus on coordinating the often overlapping state and federal investigations and on holding accountable those whose misconduct led to the global financial crisis. ...


Take Advantage of Record Low Rates before They Rise

Low interest rates, as we all know, are making history. Last week, according to an article found on CNNMoney, “rates on both the 30-year and 15-year fixed loans fell to new records, at 3.89 percent and 3.16 percent, respectively, according to Freddie Mac.” The question, though, is how long will ...


Remodeling Market Index Rises to Five-Year High

Remodeling sentiment rose to the highest level in five years, according to the National Association of Home Builders’ (NAHB) Remodeling Market Index (RMI) for the fourth quarter of 2011. Released yesterday, the RMI increased to 46.6 in the fourth quarter ...


Obama HARP Expansion Builds on New Refi Momentum

In his recent State of the Union speech, President Obama announced he will push for legislation that will significantly expand the newly revised HARP program that allows underwater homeowners to refinance at today’s historically low rates. ...


Homeownership Matters to State of the Union

National Association of REALTORS® President Moe Veissi made the following statement, regarding President Obama’s State of the Union address this week. ...


CENTURY 21 Breaks Out during the Big Game

Making bold moves in real estate marketing, on February 5 CENTURY 21 will be running their first real estate ad to ever be featured during the Super Bowl. The ad will spotlight the famous faces of real estate icon Donald Trump, ...


Real Estate Ads Use Personal Motivations

This month, global real estate franchisor RE/MAX rolls out a new national ad campaign focusing on “all the things that move you.” The innovative campaign strikes an emotional note with consumers and features the sentimental Jim Croce song, “I’ve Got a Name.” ...


Calcagni Associates Host Ribbon-Cutting Ceremony for New Southington Office

Calcagni Associates Real Estate recently hosted a ribbon-cutting ceremony to commemorate the opening of its new Southington office located at 722 West Street, in Southington, Conn. Members of the Southington Chamber of Commerce, town officials, and area business professionals gathered with management, staff, and agents of Calcagni Associates for the ...


Foreclosures Account for 20 Percent of Residential Sales in Q3

RealtyTrac®, a leading online marketplace for foreclosures, recently released its Q3 2011 U.S. Foreclosure Sales Report™, which shows that sales of homes that were in some stage of foreclosure or bank owned accounted for 20 percent of all U.S. residential sales in the third quarter of 2011, down from 22 ...


How It Works: Listhub’s Real Estate Network

It is not uncommon for detailed questions to arise whenever there is major change afoot in the real estate industry regarding data. Listhub’s announcement of the launch of the Real Estate Network precipitated many questions regarding a broker’s ability to manage and control websites that display their data. The Listhub ...


Look for Continued Housing Market Recovery in 2012

The end of 2011 brought good news on the nation's economic front, with unemployment in December falling to its lowest level in three years and the economy adding 200,000 jobs during the same month. ...


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