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Real Estate Trends Archive


Where Is Your Spend? Marketing in 2012

The research confirms it. It’s all about being mobile. With smartphones always online and always available, you’ve got to be ready to serve 24/7 and that includes serving customers and clients on the run. ...


October Housing Scorecard: Positive Trends but Mixed Overall

The U.S. Department of Housing and Urban Development (HUD) and the U.S. Department of the Treasury recently released the October edition of the Obama Administration's Housing Scorecard—a comprehensive report on the nation’s housing market. The latest housing data offer continued ...


The Good, the Bad and the Ugly: An Update on Real Estate Brokerage Charges

Real estate brokers continue to charge additional fees to cover the cost of their services. These fees, often mistakenly referred to as administrative/professional fees, are more appropriately identified as additional flat fee commission charges. It has been two years since a federal district court in Busby v. RealtySouth [Busby v. ...


Real Estate Marketing Summit 2011 Scheduled for December

The Real Estate Marketing Summit 2011 will be held on December 14 and 15, 2011, in San Diego at the Hotel del Coronado. Last year, REMS 2010 was highly successful and this year is expected to be even better, according to 1parkplace, host of the event. ...


Making Jobs: Energy Efficiency Funding

A report released recently, sponsored in part by the Appraisal Institute, outlines ways to finance $150 billion per year in energy efficiency projects that yield double-digit financial returns. The Appraisal Institute is the nation’s largest professional association of real estate appraisers. ...


Why 20% Downpayments Don’t Always Make Sense (or Dollars)

Despite the “doom and gloom” in today’s headlines, in the current economic climate, homeownership is more affordable than ever, thanks to low interest rates and lower home values. For those buyers who manage to have a 20% (or more) downpayment, they believe this will get them the lowest monthly mortgage ...


Blueprint for 100 Deals Part 3: Dream Team 100

In building our Blueprint for 100 Deals, the Team is undoubtedly the most critical architecture to put into place. Each team member will play their role as a vital cog in the machinery of your real estate business. The administrational ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: sell a house in 3 simple steps; save up to 30% on car rentals; and save on shipping with FedEx. ...


The International MLS Introduces Its Free to List Commission Share Platform

The International MLS [IMLS] has announced that its Free to List-Commission Share platform for all U.S. agents is now available. Real estate agents may now register and manually list their property listings at no cost for global exposure on all of the International MLS search widgets now being distributed globally ...


Prudential Florida Realty Expands Market Presence

Prudential Florida Realty, a member of RISMedia’s Real Estate Information Network® (RREIN), announced its growth in Palm Beach County as Broker/Owner Scott McVey and the Sales Professionals of Blue Water Realty merged their office with Prudential Florida Realty’s Boynton Beach Branch Office and Family of Services. ...


Broker Best Practices: Focus on Profitability

Every real estate company has their own way of doing things, from marketing to networking and everything in between. Read on as H. David Benton, the owner of four California Market Centers and Keller Williams Realty, dishes on how he runs a successful meeting, stays profitable in today’s market and ...


Broker Best Practices: Taking Advantage of Opportunity

The most successful real estate professionals have to be willing to think outside the box. Meet Miguel Berger, Presiden of BHGRE Tech-Valley, and here how he is staying profitable, reaching out to first time buyers and working technology into his marketing plan. ...


Content Marketing: The Link to Being a Good Neighbor

(eM+C)—I saw something online recently that said “content is marketing.” I found that interesting because I've never quite seen it put that way. The message is simplistic, but I think it really resonates. Why? Because in today’s business environment, whether B2C or B2B, local or global, it's all about how ...


Agents, It’s Time to Shrug Off the Golden Rule of Parenting: Being Fair

“Mom, you gave her a bigger piece of cake than me!” It’s a refrain we’ve been guilty of ourselves in our youth and have, if we’re parents, heard from our children. Moms and dads learn early on that they must, at all cost, “be fair.” If you’ve gotten into the ...


REALTORS Property Resource (RPR) Broker Tool Sets

RPR, a resource for mem-bers of the National Ass-ociation of REALTORS®, has developed an array of high-value tools created specifically to support real estate firms and meet the unique needs of brokers and managers. The Broker Tool Sets (BTS) leverage RPR’s database of property information and report capabilities, helping brokers ...


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