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Real Estate Trends Archive


This Week’s Video Tip: Why Video…Why Now?

They say the only constant in life is change. And when it comes to real estate marketing, those changes are coming fast and furious. A few years ago, few people had even heard of blogging, Facebook, or Twitter. And one of the biggest changes of all—online video—had yet to come ...


Independents’ Profits Soar 66 Percent on Purchase Mortgages

Independent mortgage banks and subsidiaries made an average profit of $575 on each loan they originated in the second quarter of 2011, up from $346 per loan in the first quarter of 2011, according to the Mortgage Bankers Association’s Second Quarter 2011 Mortgage Bankers Performance Report released recently. ...


Keep Your Agents—and Yourself—Safe This September and All Year

Your newest agent stops by your office on her way out the door. She’s excited because she just got a phone call from a potential seller and plans to meet him tonight to tour his single-family home. “He said he’d ...


Marketing Strategies: Are You Sabotaging Your Own Success?

Have you ever felt like you had reached a plateau and could go no higher? If so, you're not alone; many people sabotage their own success. In my work as a real estate business coach for the past 15+ years, ...


From Shopping Carts to Shopping QR’ts

Recently, my father told me that he was looking to get a new “cell phone” and said he “doesn’t need to have the Internet on his phone,” to which I responded, “You don’t need it, but why wouldn’t you want to have it?” ...


Case-Shiller Prices Recover in Second Quarter

Home prices rose in the second quarter almost as much as they fell in the first, but prices at the end of June still trailed June 2010 levels, which still reflected demand generated by the tax credit boomlet. ...


Video Content Enables a Mobile Real Estate Lifestyle

When I speak to groups or teach classes about real estate, I often get questions about how to enable a mobile strategy. One of the key ways to do this is actually less about the mobile technology you carry and more about the kind of content you are enabling the ...


REALTOR® Award Finalists Recognized for Volunteer Efforts

REALTORS® don't only help people realize their dreams of homeownership; they also volunteer their time and skills to help improve the communities in which they live. Ten REALTORS® were recognized today by the National Association of REALTORS®® as finalists for REALTOR® Magazine's 2011 Good Neighbor Awards. ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS? include: Facebook case study; send up to five documents a month free with REALTOR Benefits® Program Partner, DocuSign®,;and register for a free safety webinar on social media and cyber safety. For more information visit www.REALTOR.org. ...


Krisstina Wise to Deliver Sneak Peak of New Website

Krisstina Wise, CEO of the GoodLife Team, will be delivering a live webinar sneak preview of her new neighborhood website marketing system this Thursday, September 1, 2011 at 10 a.m. PST. ...


New York Condo Development Creates Unique Incentives for Buyers

Regional Spotlight—Halstead Property Development Marketing and West 147th Associates LLC, the developers of PS90, a Harlem, New York-based school-turned-condo development, recently announced a new tuition incentive of $1,000 per unit for buyers who sign new contracts by September 30th. ...


Onboard Informatics Powers Lifestyle Search Widget for the Creig Northrop Team

Onboard Informatics—a data and technology services provider for top-tier real estate, media, and technology companies—is supplying robust community information through Neighborhood Navigator, as well as Lifestyle Search for the Creig Northrop Team of Long & Foster—a top real estate team in the United States. These content solutions were a part ...


Coldwell Banker Real Estate Celebrates 105th Birthday

Coldwell Banker Real Estate LLC recently celebrated its 105th birthday, reflecting on the history of the brand and the changes to the real estate industry since the founding of the company on August 27, 1906 in San Francisco, the company has announced. ...


Rand on Real Estate: Why So Optimistic in This Housing Market?

This week, Greg Rand (@gsrand), CEO of OwnAmerica and host of “Rand on Real Estate” on 770 WABC, answers the main question that some listeners have: “Why is Greg so optimistic about the housing market?” ...


Fresh Ideas to Build Buyer Business

Each year, the Real Estate Buyer’s Agent Council (REBAC) conducts a survey to gauge member satisfaction and stay ahead of the current tips and trends related to buyer representation. This year’s survey showed us that from text messaging to mobile websites, today’s agents are incorporating the latest technology to reach ...


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