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Real Estate Trends Archive


Tools that Make Our Brand Stick

I love going to Starbucks. I shell out four-plus dollars a few times a week for my lattes and they make me very happy. As a marketer, I sometimes have “recency and frequency” envy of other marketers. What does this ...


Z57 Pioneers IDX Search Integration with Facebook

With one of every five page views on the Internet pointing to Facebook, it’s no surprise that the savviest real estate professionals are exploring IDX-compliant Facebook feeds designed to target the huge market of prospects who are active on social media. ...


Business Building: A Little Creativity on Social Media Can Go a Long Way

I’ve long believed in the power of social media to help people defy geographic and cultural boundaries to make lasting connections and build strong relationships. And this holds true whether social media is used for personal or professional reasons—or even a combination. ...


San Francisco Experiments with 300-Square-Foot Micro-Apartments

(MCT)—The tiny apartments are touted as “affordable by design.” ...


Pace of New-Home Sales Holds Steady in August

Following a substantial gain in July, the pace of new-home sales held virtually unchanged at a seasonally adjusted annual rate of 373,000 units in August, according to newly released figures from HUD and the U.S. Census Bureau. ...


Freddie Mac Announces the Issuance of New Seven-year Reference Notes® Security

Freddie Mac announced recently that it plans to issue a new seven-year USD Reference Notes® security, CUSIP number 3137EADM8, due on October 2, 2019. The issue will be priced on Friday, September 28, 2012, and will settle on Tuesday, October 2, 2012, at benchmark size. ...


Top 5 in Real Estate Network® Spotlights: Redefining Service

To be on the top of your business game in real estate, you have to maintain productive. Melinda Estride of Long and Foster Real Estate, Inc, shares her top tips for productivity in the interview below. “I take care of my “to-dos” and calls every Monday from 8 a.m. to ...


Marketing Strategies: 7 Things You Need to Know to Double Your Income

Are you feeling confused in today's marketplace? ...


Pending Home Sales Decline, Still Higher than Last Year

After reaching a two-year peak, pending home sales fell in August but are at elevated levels compared with a year ago, according to the National Association of REALTORS®. ...


Recruiting, Aging Workforce and Competition Top List of Crucial Business Challenges

Securing top talent was the number one business worry for the nation’s top real estate brokerage executives who responded to a recent Imprev Thought Leader Survey. More than 90% of those who responded to the poll cited “securing top talent” ...


More Buyers Choose Conventional over FHA Loans

The use of mortgage financing in the housing market jumped sharply in the month of August, but the use of FHA financing declined, suggesting the government program is losing favor and private lenders are gaining market share. ...


How Real Estate Leaders are Maximizing REALTOR Benefits® Partner Solutions

What do brokers think of the partner offerings in the National Association of REALTORS® (NAR’s) REALTOR Benefits® Program? We asked three REALTORS® from around the country to comment on the partners and products that are helping them succeed. ...


Home Prices Rebound to 2003 Levels

More great market news came through yesterday: According to S&P/Case-Shiller, in July, the average home price rose to the same level as those seen during summer 2003, when the housing boom first started its journey toward the 2006 peak. While ...


Participate in REALTOR® Spirit Day

The first-ever REALTOR® Spirit Day will be held on Friday, Nov. 9 during the 2012 REALTORS® Conference & Expo in Orlando. Bring your REALTOR® T-shirt or other apparel with the REALTOR® logo on it to wear that day and encourage your attending agents to do the same. New “Spirit Glo” ...


Hot Property: Reese Witherspoon Lists Ojai Ranch

(MCT)—Reese Witherspoon is banking on her own brand. The Oscar-winning actress listed her Libbey Ranch in Ojai, Calif. for sale this week at $10 million and lent her name to the marketing materials. ...


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