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Real Estate Trends Archive


Harness the Power of Your Customers’ Testimonials

Do you routinely use customer testimonials to enhance your sales presentations and strengthen your marketing material? When it comes to effective marketing and business development, a glowing endorsement from a client is the gold standard. Using testimonials is a great ...


Content + Delivery = Power: How to Succeed in an Information-Driven Market

No matter what business you’re in, the role of information in influencing consumer decisions is nothing short of a major paradigm shift. But while we can all agree that providing consumers with relevant content is essential, not everyone may realize ...


MLSListings among First to Sign on as Charter Member of RESO

MLSListings, Inc. recently became one of the first MLSs in the country to add its support in the effort to bring professional clarity and consistency to organized real estate and underlying industry data standards. MLSListings is now a charter member of The Real Estate Standards Organization, (RESO), as it moves ...


Coldwell Banker’s Jim Gillespie Named One of 10 Most Admired CEOs

A recent survey from online career community CareerBliss identifies Coldwell Banker Real Estate Chief Executive Officer, Jim Gillespie, as one of the 10 most admired CEOs across 3,400 companies. Gillespie was chosen from an analysis of more than 10,000 respondents who graded vision and leadership. ...


The Seller’s Role: How Big Is Their Part?

(MCT)—Spring arrived very early this year in much of the country, bringing what traditionally is the best time to buy and sell real estate, even through the downturn. ...


Social Media Madness: Terabitz Announces Enhanced Facebook Integration

Terabitz, a leading enterprise real estate web platform provider for brokers and their agents, has announced it is rolling out deeper Facebook integration including login and house sharing with friends. Additionally, it is also introducing individually branded mobile sites for agents. The company has begun the process of contacting their ...


Century 21 Shows Team Spirit, Joins with U.S Soccer

At the CENTURY 21 Global Conference in New Orleans earlier this month, Century 21 Chief Marketing Officer, Bev Thorne, announced CENTURY 21 is “The Official Real Estate Company” of U.S. Soccer, which includes the Men’s, Women’s and Youth National Teams. U.S. soccer legends Cobi Jones and Alexi Lalas joined her ...


Brokers and Agents Say: ‘I Want My iPad App’

More than three-out-of-four real estate professionals surveyed who registered to attend the 2012 Leading Real Estate Companies of the World® Conference that began Thursday in Orlando, Fla. selected an iPad Presentation App as the single most preferred marketing tool they would like to have, according to a new survey released ...


Consumer Confidence Rises Nationally, More So in Houston

A new national survey released by Prudential Real Estate shows that Americans are significantly more optimistic about home ownership than they were a year ago. According to the survey, a full 60 percent of Americans have favorable views toward the ...


Market Tracker: February Existing-Home Sales Up Strongly from a Year Ago

February existing-home sales declined from an upwardly revised January pace but are well above a year ago, while the median price posted a slight gain, according to the National Association of REALTORS®. Sales were up in the Midwest and South, ...


Better Homes and Gardens Real Estate Launches Reality Broadcast Series: ‘Home, First Home’

Better Homes and Gardens® Real Estate recently unveiled its new online and television reality series, “Home, First Home”(SM). The series, which features real stories from first-time homebuyers across the country, as well as advice from Better Homes and Gardens Real Estate affiliated sales associates, can be found online at ...


5 Ways to Increase Open House Traffic

A record-breaking, mild winter has kick-started the real estate market much earlier this year than the usual spring start. Mild temperatures are encouraging buyers to begin their search now, and smart sellers are taking advantage of this by pricing their homes accurately and using effective marketing tools. Here are a ...


How to Maximize Results with Lead Generation

(eM+C)—Whether you're looking to acquire new customers or build your database, lead generation helps connect consumers with brands while offering the opportunity to expand your customer base and generate sales for your company. ...


Illinois Sees Strongest February Sales Report Since 2008

Regional Spotlight—Illinois recorded an eighth consecutive month of year-over-year increases in home sales, according to data released today by the Illinois Association of REALTORS®. ...


Real Estate Marketing Strategies: Why Do Some Real Estate Agents Do Well in Today’s Economy?

Is that a question you’ve ever asked yourself? Have you ever wondered why some real estate agents do well in today’s economy while others fail? There is a huge discrepancy right now between people who are failing and people who ...


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