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Real Estate Trends Archive


The REALTOR Benefits® Program Covers All of Your Insurance Needs

RISMedia, May 19, 2011—For the products and services you use every day, the NATIONAL ASSOCIATION OF REALTORS®’ (NAR’s) REALTOR Benefits® Program has you covered. Now, with the broad variety of insurance offerings included in the program, you can select various personal and professional coverages at special pricing and relax, knowing ...


Regional Spotlight: April Bay State Foreclosures Take another Steep Drop

RISMedia, May 19, 2011—For the month of April, Massachusetts foreclosure activity remained at levels dramatically below those recorded last year. However, foreclosure petitions—which mark the first step in the foreclosure process in Massachusetts—posted the highest number so far this year. ...


How to Use Foreclosure Data to Identify Investment Opportunities

RISMEDIA, May 17, 2011—In the current complex housing market, it is critical for real estate professionals to evaluate their individual markets for short-term and long-term real estate investment potential for their clients. In every fluctuating housing market, there are opportunities. ...


Recruit, Retain, Expand

RISMEDIA, May 17, 2011—Mobile technology is changing the way the world operates, largely by providing smartphone users the opportunity to visit a website directly from their fingertips. It is no secret that while consumers are getting much more demanding of the offerings websites provide on their mobile devices, REALTORS® have ...


Utilizing Social Media Marketing

RISMEDIA, May 17, 2011—You’ve just started your own business. You have put your sweat, blood, and tears into its success. So, now what? How do you plan to spread the word? Technology is advancing so rapidly that if you thought you had a real bang-up marketing plan a year ago, ...


Selling Is a Contact Sport: Keys to Effective Phone Calling

RISMEDIA, May 17, 2011—It has been said that salespeople who avoid making phone calls have skinny children. Prospecting for new business is critically important. For the majority of salespeople, it is by far the most challenging and stressful aspect of their profession. Successful salespeople are proactive and recognize the importance ...


Monday Morning Mobile: The Next Mobile Initiative

RISMEDIA, May 16, 2011—Over the past year, the mobile space has become so vital to a company’s marketing initiatives that having a Mobile Website is no longer a luxury, but a necessity. This is evident by the fact that over the past year many of the country’s top brokerages have ...


Realtors Property Resource Announces 500,000 REALTORS Milestone

RISMEDIA, May 14, 2011—REALTORS® Property Resource™ (RPR), a subsidiary of the National Association of REALTORS®, has reached the significant milestone of enrolling over 500,000 REALTORS®; from more than 274 MLSs across the country. With the latest addition of executed ...


NAR Modifies Popular Green Designation Program to Focus on Residential Real Estate Practice

RISMEDIA, May 14, 2011—"NAR research has consistently shown that there is a considerable and growing market for green buildings, and many of today's consumers want homes and communities that are more resource efficient and sensitive to the larger environment," says ...


REALTORS Seize the Day at Midyear Legislative Meetings & Trade Expo

RISMEDIA, May 14, 2011—Now is the time for REALTORS ® to come to the aid of their industry, on behalf of the nation’s 75 million home owners, aspiring home owners, real estate investors, and the nation’s economy. That was the message delivered recently during “59 and ½ Minutes: A Member-Director ...


Real Estate Marketing Strategies: How You Can End the Habit of Procrastination for Good

RISMEDIA, May 13, 2011—As a business coach for real estate professionals for the last 14 plus years, I often hear the same question from my clients: "How do I stop procrastinating and do what I need to do to pick ...


How Strategic Partnerships Can Help You Grow Your Real Estate Business

RISMEDIA, May 13, 2011—Increasing real estate sales in today’s market takes a business model that includes strategic partnerships, according to Dan Carrillo, managing partner of the Gonzales Group. Carrillo, a 30-year industry veteran and an expert in the multicultural real estate market, will offer tips and insights on strategic partnerships ...


Housing Finance Market Reform Must Ensure Mortgage Affordability

RISMEDIA, May 13, 2011—Reforms to America's housing finance market must ensure a reliable source of affordable mortgage lending for creditworthy consumers. That's according to REALTORS® and other industry insiders who examined the federal government's future role in the secondary mortgage market at the "Fannie Mae & Freddie Mac: Obama Options ...


New Data from NAHB Breaks down Housing Affordability by Race/Ethnicity

RISMEDIA, May 13, 2011—According to new data released by the National Association of Home Builders (NAHB), stark contrasts exist in housing affordability between major races and ethnic groups across the United States. The NAHB’s quarterly index, the NAHB/Wells Fargo Housing Opportunity Index (HOI), which measures housing affordability in metropolitan areas ...


NAR Power Broker Roundtable: ‘Growing Your Business in Tough Times: Shifting Strategy is Key’

RISMEDIA, May 12, 2011—As brokers, most of us have reined in spending over the last couple of years—pared travel expenses, consolidated office space, out-sourced some basic services. We’ve been doing what it takes to stay afloat in a down market aggravated by what seems like a prolonged poor economy. But ...


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