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Real Estate Trends Archive


5 Tips to Refresh Your Brand Before the New Year

RISMEDIA, December 23, 2010—Real estate agents looking forward to 2011’s spring market likely have their game faces on, and have already started mapping out their strategy for mailers, local ads and websites. But have they overlooked their brand? February is no time to decide that the letterhead looks old, the ...


Wells Fargo to Modify California Mortgages to the Tune of Two Billion Dollars

RISMEDIA, December 23, 2010—(MCT)—Wells Fargo & Co. has agreed to modify the mortgages of nearly 15,000 California homeowners who teeter on the brink of foreclosure under a $2 billion deal with state officials. San Francisco-based Wells Fargo and the California attorney general's office announced the settlement in connection with "pick-a-pay" ...


How to Get Ready for the 2011 Real Estate Market

RISMEDIA, December 23, 2010—As 2010 draws to a close, real estate professionals are focusing on the year ahead. Here, Walt Danley, REALTOR® and Founder of The Walt Danley Group of Realty Executives International encourages real estate professionals to turn market uncertainty into growth and profitability for 2011. ...


NAHB Report Finds Small Builders are the Mainstay of the Nation’s Housing Industry

RISMEDIA, December 23, 2010—Small home builders are the mainstay of the nation’s housing industry, including a sizable number of self-employed mom-and-pop operations, according to a new study by economists at the National Association of Home Builders. ...


Real Estate’s ‘RREIN’ Makers – RISMedia’s Real Estate Information Network® (RREIN) Is Leading the Information Revolution

RISMEDIA, December 22, 2010—What is a business network? According to Wikipedia, a business network is: “a social economic activity by which groups of like-minded businesspeople recognize, create or act upon business opportunities.” What is the value of information? The value ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, December 22, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: free resources through NAR’s Right Tools, Right Now initiative to help buyers find the perfect loan; get a great rate on an auto loan from REALTORS® Federal Credit Union; and home improvement projects that pay off. ...


2011 Trends: Social Media Meets E-mail

RISMEDIA, December 22, 2010—It’s that time of year again. With the dropping of the disco ball on New Year’s Eve come predictions for the New Year. Melanie Attia, e-mail marketing expert and product manager for Campaigner, a leading e-mail marketing service provider, believes businesses and consumers will be interested in ...


Economic Growth Poised to Kick into Higher Gear by Second Quarter of 2011, According to Fannie Mae’s Economics and Mortgage Market Analysis Group

RISMEDIA, December 22, 2010—Improvements in consumer spending and consumer confidence, increased demand for goods and services, and falling unemployment claims are all positive factors for a brighter outlook as we move into 2011, according to the December 2010 Economic Outlook released by Fannie Mae's Economics & Mortgage Market Analysis Group. ...


What the New Tax Bill Means for You

RISMEDIA, December 22, 2010—(MCT)—The new tax bill that President Barack Obama recently signed will save every American from a number of tax increases that would have begun January 1, 2011, and will add more than a year of benefits for ...


Are You Creating a ‘Recruiting and Retention’ or a ‘Selection and Development’ Culture?

RISMEDIA, December 21, 2010—How unique…another article on recruiting! Is there any other subject matter that attracts the same level of real estate management focus, fascination, and even fetishism than this eternally endearing and enduring company-based crusade? Given such repetitive emphasis, ...


The Truth About Home – Connecting with Today’s Buyers and Sellers

RISMEDIA, December 21, 2010—According to the American Heritage Dictionary, home is defined as “To the very center. To be guided to a target automatically.” In this challenging housing market, consumers still want a home as the centerpiece of a good ...


RE/MAX National Housing Report Nov 2010: Home Prices Defy Predictions, Remain Stable

RISMEDIA, December 21, 2010—In recent months, the real estate market has been impacted by several outside forces that have resulted in some uncertainty. While the tax credit has expired and some lenders are still working their way out of a foreclosure moratorium, the market is struggling to find secure footing. ...


Real Estate Prospecting – Building an Advocate Army

RISMEDIA, December 21, 2010—The single greatest concern facing all real estate professionals is prospecting for new business. As a commission salesperson, your livelihood is directly dependent on your ability to prospect effectively. Do you consistently ask for referrals? To be successful in the real estate profession, you need assistance from ...


RREIN Broker Spotlight: RE/MAX 440 and RE/MAX Central – Higher Education Equals Higher Productivity

Editor’s Note: The RREIN Broker Spotlight Series offers industry insights from members of RISMedia’s Real Estate Information Network® (RREIN), an elite network of leading real estate companies united behind the belief that Information Share Equals Market Share. In this interview, ...


Monday Morning Mobile: Merry Mobile – Happy Facebook!

RISMEDIA, December 20, 2010—With the holidays upon us and the snapshot of our year quickly developing before our eyes, if it had not been developed already, for many, reflection sets in. As I joined the Lucky Strike Social Media Club for dinner this past week at the Roger Smith Hotel ...


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