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Real Estate Trends Archive


How to Skyrocket Your Conversion Rates and Generate Better ROI, Part 1

RISMEDIA, August 9, 2010—(eM+C)—Conversion optimization is the process of testing your website and landing pages to improve conversion rates. The real estate industry average conversion rate sits between 2% and 4% percent, but organizations with conversion optimization programs in place are increasing their conversion rate as much as 10 times ...


How to Answer 5 Common Questions Homeowners Have about Default

RISMEDIA, August 9, 2010—With so many homeowners facing tough decisions about their mortgages in or approaching default, questions abound about how to best handle the complex situation with the bank lenders they’re indebted to. To help clarify such confusion and shed light on optimal homeowner options, real estate finance expert ...


NCOA Brochure and Assessment Tools Now Required for Those Seeking Reverse Mortgages

RISMEDIA, August 9, 2010—The U.S. Department of Housing and Urban Development (HUD) now requires all HUD-approved reverse mortgage counselors to provide their clients with the National Council on Aging's (NCOA) 28-page consumer booklet on reverse mortgages. In addition, counselors must ...


Building a Toolbox for Success

RISMEDIA, August 7, 2010—From using the latest gadgets and tools to communicating with buyers online, today’s successful agents are maximizing technology to build their business. And buyer’s agents are no exception. A recent REBAC member survey showed that more than ...


Avoid Decorating Faux Pas by Featuring Your Space Properly

RISMEDIA, September 25, 2010—(MCT)—One of the mysteries of space—we're talking real-world living space, not the cosmos—is that perfectly sound logic often leads to an illogical aesthetic. We all occasionally make cringe-worthy decorating mistakes. If you are in the process of ...


Homeowners Continue to Chase the ‘American Dream’

RISMEDIA, August 6, 2010—(MCT)—Bruce Baldwin is well past the "extreme excitement" he felt when he became a first-time homeowner three years ago. In fact, the cabinetmaker has now joined thousands of homeowners who face foreclosure. He says he feels so ...


4 Simple Tips to Building an Integrated Marketing Plan

RISMEDIA, August 6, 2010——I was so excited when my husband went to a search engine optimization (SEO) conference and one of the sessions was about integrated marketing. I thought to myself, “Wow, it’s not just me who thinks this is ...


Greening the MLS

RISMEDIA, August 6, 2010—The National Association of REALTORS® (NAR’s) Green REsource Council teamed up with a number of green industry groups and real estate associations earlier this year and developed guidelines and a tool kit to help local MLSs green their systems. ...


Point2 Technologies’ U.S. National Real Estate Confidence Index Dips in July 2010

RISMEDIA, August 6, 2010—Forward-looking real estate broker and agent confidence in the United States fell by 8.85% in July 2010 compared to June, and set a new low on Point2 Technologies’ Real Estate Confidence Index (RECI). The RECI, which surveys and tracks broker and agent forward-looking sentiment of the real ...


Regional Spotlight: Connecticut Single-Family Home, Condo Sales Soar in June 2010

RISMEDIA, August 6, 2010—Single-family home sales in Connecticut surged 33% in June 2010 compared to a year earlier, while the median home price climbed for the seventh straight month, according to a new report by The Warren Group, publisher of The Commercial Record. ...


The Key to Hyperlocal Marketing – Part 2 of 3

RISMEDIA, August 6, 2010—The science of hyperlocal marketing requires “feet in the street” to become most effective. A hyperlocal marketing system designed by 1parkplace, for example, includes a strategy that combines offline marketing, online marketing, solid technology and a social media strategy for a brokerage firm to dominate its market. ...


Key Questions to Ask during Buyer Counseling Interviews

RISMEDIA, August 5, 2010—The key to success in selling real estate is in asking the right questions, not necessarily knowing the right answers. After all, you can always find the answers, but in order to truly differentiate yourself in today’s ...


Does Your Brand Have Mobile Integrity?

RISMEDIA, August 5, 2010—These days, the importance of mobile can be clearly illustrated by attending any industry conference. If you simply gaze in at sessions or public meeting areas as I did recently during a conference I attended, you will undoubtedly see almost all attendees glued to their BlackBerry devices, ...


Secret Formula Garners 987 Unique Visitors, 40 Leads and 5 Appointments in One Week

RISMEDIA, August 5, 2010—I was talking with a buddy of mine and fellow real estate professional recently, and he laid some heavy stuff on me. He gave me the exact formula he had used to generate 987 unique visitors to his website generating 40 leads and 5 appointments—all within the ...


Obama Administration Approves State Plans for $600 Million of ‘Hardest Hit Fund’ Foreclosure Prevention Assistance

RISMEDIA, August 5, 2010—State Housing Finance Agencies (HFAs) in North Carolina, Ohio, Oregon, Rhode Island and South Carolina can begin to use $600 million in foreclosure-prevention assistance from the Housing Finance Agency Innovation Fund for the Hardest Hit Housing Markets (“Hardest Hit Fund”) under plans approved recently by the Obama ...


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