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Real Estate Trends Archive


REALTORS® Report Heightened Commercial Success

Commercial real estate markets are improving with REALTORS® specializing in commercial real estate reporting an increase in annual gross income, the number of sales transactions and sales volume, according to the 2015 National Association of ...


Grit and Perseverance: A Winning Recipe for Success

“People want to work with agents they know they can trust,” says David Stark of Stark Company REALTORS® in Madison, Wis. Read on for more of Stark's sage words of wisdom. ...


Spotlight: A Trusted Partnership with an Underlying Commitment to Service

HSA Home Warranty has been providing first-class service and quality home warranty products to homeowners and real estate partners for more than 30 years. ...


Builders’ Sentiment Improves

The NAHB/Wells Fargo Housing Market Index for June increased to 59, a five point rise from May and tied for the highest since September 2014. The increase in builder confidence aligns with other recent positive housing news. April starts and permits were up significantly from a depressed March. Single-family starts rose ...


Content Craze: How Real Estate Pros Can Avoid Information Overload and Wield Power with Credible Content

To say that we live in a society driven by information is an understatement. Content and its dissemination have truly morphed into the lifeblood of our culture. Users on social media scroll their news feeds daily, hourly even, scraping the bottom of the ...


Millennials are Rays of Sunshine amid Clouds of Pessimism

Remarkably negative findings from the 2015 How Housing Matters survey released this week by the MacArthur Foundation were punctuated by two critically important findings.  Attitudes on the value of housing as an excellent long term investment have flip-flopped and Millennials put a higher priority on the dream of homeownership than ...


Tell Millennials What They Want to Hear: Five Tips for Communicating with Millennial Clients

Millennials, defined as people born between 1981 and 1997, grew up with access to cable television, computers, cell phones, and later on, iPods and laptops on which they could surf the web 24/7. By the time this generation reached adulthood, they had seen ...


Tips That Will Immediately Help You Win More Listings and Convert More Buyers – Part 2

In Part 1 of “Winning Listings and Converting Buyers” I shared some keys to generate qualified leads by integrating your offline and online marketing initiatives.  This article focuses on the conversion of those leads.  It is very important to remember that you only ...


Housing in 2030: Renter Rate Rises, Homeownership Tumbles

As the recovery makes headway, housing patterns in the future are expected to shift significantly to accommodate an exploding renter population, according to a recent report by the Urban Institute, “Headship and Homeownership: What Does the Future Hold?” Between 2010 and 2030—the year ...


More than Half of Underwater Homeowners Are Nowhere Near Re-Surfacing

The U.S. negative equity rate is dropping, but more than 4 million U.S. homeowners owe the bank at least 20 percent more than their homes are worth, according to the first quarter Zillow® Negative Equity Report. ...


Gap between Homeowner and Appraiser Home Value Opinion Continues to Widen

Detroit-based Quicken Loans recently reported the difference between appraiser and homeowner perceptions continued to increase for the fourth consecutive month in May. Appraiser opinions of home values were 1.15 percent lower than homeowner estimates, according to Quicken Loans’ national Home Price Perception Index ...


‘Zombie’ Foreclosures Drop 10 Percent

A recently released RealtyTrac report shows 127,021 owner-vacated zombie foreclosures as of the end of the second quarter, down 11 percent from previous quarter and down 10 percent from Q2 2014. The report concludes that Zombie foreclosures represented about one in five of the 527,047 U.S. properties in foreclosure. One ...


The Dirty Little Secret of Lead Generation for Real Estate

If you do a Google search for “lead generation for real estate,” guess how many results you’ll find? Over one million. You don’t have to be an industry expert to know that lead generation is a big deal. And some real estate agents ...


Space Filling Fast for 2015 NAR Broker Summits

NAR PULSE—Lawrence Yun, NAR chief economist, and Katie Johnson, NAR general counsel, have joined the 2015 Broker Summit program lineup. Other sessions during the Broker Summits include panels from Google and RISMedia. The REALTOR® Broker Summits are designed exclusively for designated broker and broker owner members to come together and ...


Hassle-Free Home Improvement

Savvy real estate professionals are always looking for that one thing that will set them apart from the growing competition in the ever-evolving real estate industry. And having the right people by your side is a surefire way to differentiate yourself from the sea of competition. For those looking to ...


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