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Real Estate Trends Archive


4 Video Marketing Tactics to Attract Local Business

While video marketing is not necessarily new to the real estate industry, the demand for it has certainly increased by leaps and bounds in the last few years. Since 90 percent of consumers watch online video (Invodo), this visual ...


5 Networking Tips to Increase Your Sphere of Influence

In the real estate industry, networking is one of the most important facets of the job. A savvy real estate professional will use each and every opportunity to meet new people and connect with them to make future business ...


Down Payments Go Up for First-time Buyers

Fewer first-time homebuyers are finding a way to buy a house with a relatively low down payment as their options shrink and lenders’ down payment requirements rise. ...


Give Closing Gifts That Open Doors—with Your REALTOR Benefits® Program

The selling season is in full swing, and savvy brokers are focusing on continuing their sales momentum by providing clients with memorable closing and thank-you gifts. This final contact with clients can keep your agents top of mind, helping to lead to referrals and future business. So…do you have a ...


Consumer Confidence Soars in July

The economic forecast is looking sprightly according to Americans, as consumer confidence in July hit its highest level since October 2007. On Tuesday, the Conference Board announced that the U.S. consumer confidence index jumped to 90.9 in July, up from a revised ...


The .REALTOR Domain Is Coming this Fall

NAR PULSE--Are you ready? Visit www.dotREALTOR.org to find FAQs, pricing and guidelines for you and your agents to choose your .REALTOR domain name. Remember, the first .REALTOR domain is free for the first 500,000 NAR members for the first ...


June Pending Home Sales Slip, but Activity Still above Average

After three consecutive months of solid gains, pending home sales slowed modestly in June, according to the National Association of REALTORS®. ...


Consumer Change Brings Beneficial Ad Opportunities for Agents

The glaring changes that have taken place over the past six years are becoming ever more apparent every day within real estate as the industry continues its path of recovery. One of the biggest changes that’s taken place is the shift from ...


Agility, Flexibility Keys to Successful Talent Deployment

Companies intent on post-recession growth need a mobile workforce agile enough to respond quickly to new opportunities and fill talent gaps across their organizations, according to the results of Weichert Workforce Mobility’s latest survey. ...


Is Real Estate Ready for ‘Big Data’?

What may feel like the ultimate in information overload, “big data” actually represents one of the most important new frontiers for trend-spotters and marketers across all industries. Referring to massive sets of information that are too expansive to be captured and analyzed by traditional data processing methods, big data presents ...


Creating the Ultimate Listing Package

REALTORS® know that when you walk into a listing appointment, you must be prepared. Prepared with property knowledge. Prepared with concrete market data. Prepared to impress. You must be sure that your listing presentation educates your soon-to-be clients while connecting with ...


Home Sales Expected to Accelerate

After a slow start this year, home sales are predicted to play catch up for the remainder of 2014, according to the Freddie Mac U.S. Economic and Housing Market Outlook for July. The report showed mixed data results for the ...


30-Year-Fixed Mortgage Rates Slide for Second Week in a Row

The 30-year fixed mortgage rate on Zillow Mortgages dropped eight percentage points from this time last week, landing at 3.97 percent. The 30-year fixed mortgage rate hovered between 3.96 and 4.08 percent for the majority of the week, before settling at the current rate on Tuesday. ...


June Existing-Home Sales Reach Recent Highs

During the month of June, existing-home sales reached an annual pace of 5 million sales for the first time since October 2013, according to data recently released by the National Association of REALTORS®. In addition to the heightened existing-home sales, rising inventory continued ...


How Can You Get Involved in REach(R)? Join the REach(R) Insight Panel

NAR PULSE—Members of the REach® Insight Panel receive first access to the new technologies introduced by REach® companies. REach® Insight Panelists are provided with free test accounts. Panelists choose one or more REach® 2014 companies to work with and will receive ...


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