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12 Compelling Reasons Recruits Say YES to Your Company

The most important asset within your company is the people. Attracting the right people means appealing to those aligned with your values and vision and giving them a compelling reason to say yes


Builders Are People, Too

Many of us have learned to be careful what we wish for. Years ago, as a young custom homebuilder, I reached a point where these words were ringing in my ears. While I was excited my business was growing quickly,


Hot Property: Three Basketball Coaches Focus on Home Court

(MCT)—Area basketball coaches are seeing a lot of off-court action these days. ...


BHG Mason-McDuffie Real Estate Raises $27,000 for The Children’s Village

The agents, managers and staff of Better Homes and Gardens Mason-McDuffie Real Estate in partnership with the World Transformation Center (WTC), hosted a Charity Poker Tournament on Friday, April 26 that raised over $27,000 for The Children’s Village of Sonoma County. The event, held at the Zio Fraedo’s restaurant in ...


Get Your Fill of Resources in NAR’s Booth No. 1707

NAR PULSE—Attending the Midyear Trade Expo in D.C.? Meet us in NAR’s Booth No. 1707, at the center of the REALTOR® Pavilion’s neighborhood of NAR information and resources.


The Four Cornerstones of Superior Customer Service

The heart of any company can be found beating inside the walls of its customer service department. Providing superior customer service after the sale is a smart business decision that pays long-term dividends. All the money that companies spend on sales training, marketing research, advertising, and PR initiatives to attract ...


Online Reputation – Blitz the Competition: Monitor Your Competitors to Get Ahead

Editor’s Note: This is the fifth of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this series in RISMedia’s Friday Weekly Business Builder e-newsletter. Both on the playing field and in real estate, the best way to be on the defensive is to watch your opponent’s every move. If you know which way your competition is going, you can better plan your attack. Likewise, keeping an eye on what your competitors are up to helps you learn from their mistakes. If this task sounds daunting, relax!


Take a Realtor.com® Goal Setting Assessment 5/1-5/15, Earn MVP Reward

NAR PULSE—You and your agents earn the Goal Productivity Package download from Realtor.com® after taking the less than 5 minute Midyear Adjustment to Keep Goals on Track Assessment. The Goal Productivity Package


No Trust or Rapport? No Sale or Referrals.

Have you ever had a sale that didn’t close and you weren’t sure why? Chances are you lost the sale because you didn’t establish sufficient trust and rapport with your prospect. Once you have developed trust and rapport, you’ve actually got the hard part behind you and you’re probably going to make a sale!


Imprev Taps Experts to Weigh in on Recruiting & Technology Issues in New RISMedia Supplement

The top two business issues on the minds of leading real estate executives are thoroughly explored by prominent industry experts in a new 12-page special supplement on "Recruiting and Technology" commissioned by technology firm Imprev for the latest issue of RISMedia’s Real Estate magazine. ...


CoreLogic Acquires Case-Shiller

CoreLogic®, a leading residential property information, analytics and services provider, announced the acquisition of Case-Shiller® from Fiserv, Inc. in conjunction with first quarter 2013 CoreLogic earnings results on April 24, 2013. The acquisition closed on March 20, 2013. ...


Market-wide REALTOR® Rating System Launches in Chicago Suburbs

Regional Spotlight—The Mainstreet Organization of REALTORS® (MORe) recently announced a new program that will provide consumers in the Chicago suburbs with a comprehensive system for rating REALTORS®. MORe is the largest local association in the nation and the first in the Midwest to offer such a service. ...


Defining Your Marketing Niche in Three Simple Steps

Focusing your energy and attention on a particular real estate niche hasn’t always been an attractive idea. In fact, there are many real estate professionals that believe niche marketing is far too narrow in scope.


Maximizing Your Online Reputation, Part 4: Tackling Reviews: The Good, the Bad and the Ugly

Editor’s Note: This is the fourth of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this series in RISMedia’s Friday Weekly Business Builder e-newsletter. On the Internet, word travels at a million miles a minute. When you start delving in to managing your online reputation, you may come across reviews of you


People Buy from People

The salesman greeted me with a friendly smile as I approached the shiny SUV on the showroom floor. “That’s a pretty one, isn’t it?” he asked. “It sure is,” I agreed, “But can you tell me about its towing capability?”



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