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Blueprint for 100 Deals Part 8: Listings – There’s No Second Place

In the world of listings, the silver medal means absolutely nothing. It pays less than nothing. And, in fact, it actually costs you, because of all those wasted hours (and gas for your car, materials for the listing presentation, etc). This is why your only goal in the business of getting a real estate listing is first place. Being second carries zero reward–and even a negative balance. Whereas, if there were five REALTORS® competing for the same listing, then the last person actually beat you, because they probably spent less of their time and money on it!


The Four Cornerstones of Superior Customer Service

The heart of any company can be found beating inside the walls of its customer service department. Providing superior customer service after the sale is a smart business decision that pays long-term dividends. All the money a company spends on sales training, marketing research, advertising, and PR initiatives to attract new customers is wasted if clients aren't satisfied after the sale. Your satisfied customers' positive "word-of-mouth" endorsements have always been and always will be your company's greatest asset and most effective marketing program.


How to Lead a Refined Real Estate Search

Purchasing a home, especially if it is your first time, can be an extremely stressful and complicated process. It is easy to get overwhelmed by your choices and the many steps it takes to get the deal closed and the keys in your hands. 1. Get organized. Before you start your search make a list of "must-haves" for your ideal future home. Try not to go overboard but include attributes that aren't negotiable, like the number of bedrooms and school district you want access to.


Real Estate Marketing Summit Goes Worldwide

This week, the Real Estate Marketing Summit is returning to the exemplary location of the Hotel del Coronado in San Diego, Calif., where hundreds of participants have registered to arrive on Wednesday, December 14th, 2011. Thousands, throughout the world, however, have now been provided with the rare opportunity to attend ...


Mortgage Rates Stay Low Helping to Keep Housing Affordability High

Freddie Mac (OTC: FMCC) recently released the results of its Primary Mortgage Market Survey(R) (PMMS(R)), showing average fixed mortgage rates largely unchanged and near their record lows helping to keep housing affordability high for those borrowers who are in the market. The 30-year fixed dipped to 3.99 percent, ...


Bankrate: Jumbo Mortgage Rates Hit New Record Low

The jumbo 30-year fixed mortgage rate fell to a new record low of 4.68 percent, according to Bankrate.com's weekly national survey. The average jumbo 30-year fixed mortgage has an average of 0.4 discount and origination points. ...


Extreme Online Marketing for Realtors – Real Estate Marketing Summit Just 7 Days Away

Real Estate Marketing Summit 2011 (REMS) is in the process of making the final preparations for this year’s event, being held Dec. 14-15 at the Hotel del Coronado in San Diego. Highly successful in its inaugural year, REMS 2010 was highly successful and this year is anticipated to be even better.


Breaking News: Brookfield Residential Property Services Buys Prudential Real Estate and Relocation Services

In late-breaking news Tuesday Brookfield Residential Property Services, a Brookfield Asset Management Inc. affiliate, announced that it has purchased Prudential Real Estate and Relocation Services (PRERS), a recognized leader in employee relocation and real estate franchising from Prudential Financial, Inc. Prudential Relocation Services operates as Pricoa Relocation in Asia and Europe.


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: Save up to 48% on printers from Xerox, get 3600 customer service ideas, and growth expected in commercial markets in 2012. ...


Blueprint for 100 Deals Part 4: Communication/Bandwidth

Without good communication, you don’t have a business. Whether you’re staying in touch via telephone, face-to-face, IM, text or email; communication is the interpersonal ‘glue’ that holds everything together, cementing the foundations of your team, and sealing every crack to create a seamless and cohesive unit.


Four Days Until the Power Broker Forum at NAR: ‘The One Thing Power Brokers Can’t Live Without’

This intriguing question will be answered this week by a panel of industry experts at RISMedia’s 16th Annual Power Broker Forum, being held from 2:30-4 p.m. on Friday, Nov. 11, 2011, at the Anaheim Convention Center in Anaheim, CA, during the annual NAR Conference in Room 201A. Speakers for “The One Thing Power Brokers Can’t Live Without,” will include: • John Featherston, President & CEO, RISMedia (moderator) • Ed Krafchow, Chairman of the Board, Better Homes and Gardens Mason-McDuffie Real Estate (moderator) • Margaret Kelly, CEO, RE/MAX, LLC • Sherry Chris, President & CEO, Better Homes and Gardens Real Estate LLC


Prudential Florida Realty Expands Market Presence

Prudential Florida Realty, a member of RISMedia’s Real Estate Information Network® (RREIN), announced its growth in Palm Beach County as Broker/Owner Scott McVey and the Sales Professionals of Blue Water Realty merged their office with Prudential Florida Realty’s Boynton Beach Branch Office and Family of Services. ...


Blueprint for 100 Deals Part 2: Why Stop at 100?

One hundred might seem like an arbitrary number of transactions, and it is. Yet, from our experience, it’s also an ideal milestone for real estate professionals looking for a more stable and productive business environment. Still you may wonder, why not 50? Why not 200? Certainly, 100 is not the pinnacle and you shouldn’t feel bound to stick rigidly to this number by any means. However, 100 is our recommendation as a working blueprint for success; let us explain why that is…


Former Fed Economist to Reveal ‘State of Real Estate’ at RISMedia Economic Summit

As economic conditions continue to challenge and stymie real estate professionals and their consumers, RISMedia and Citi have come together to host a by-invitation-only event during next month’s REALTORS® Conference & Expo: The Power Broker Economic Summit. Taking place on Saturday, November 12, from 9 – 11 a.m. at the Anaheim Marriott in Anaheim, California, the Economic Summit will feature in-depth analysis from prominent economist, David Stockton.


Rand on Real Estate: Questioning Banks’ Current Lending Standards

Greg Rand (@gsrand, CEO of OwnAmerica, and host of “Rand on Real Estate” on 770 WABC, discusses with a caller the reality that banks are not tightening their lending standards; they are just following the standard practices that they were using years ago.


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