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REALTOR Marketing Archive
Greg Rand (
@gsrand), CEO of
OwnAmerica, the host of Rand on Real Estate on 770 WABC, asks the question "Why didn't the Great Recession happen 10years ago today?" The circumstances were ripe for a major recession. We were already in a minor recession; endured the evaporation ...
They say the only constant in life is change. And when it comes to real estate marketing, those changes are coming fast and furious. A few years ago, few people had even heard of blogging, Facebook, or Twitter. And one of the biggest changes of all—online video—had
Krisstina Wise, CEO of the GoodLife Team, will be delivering a live webinar sneak preview of her new neighborhood website marketing system this Thursday, September 1, 2011 at 10 a.m. PST. ...
There are some interesting things happening when it comes to doing business in the current environment.
• If it used to take 30 days to get a transaction closed, it now takes 120 or more
• If it used to take 20 contacts to get someone to listen to you, it now takes 100 or more
• If someone was inclined to do business with you before, they are now inclined to make sure they are getting the best deal regardless of their relationship with you
RISMedia, June 22, 2011—The 1960 Presidential Debates between Vice President Nixon and Senator Kennedy were the first nationally televised debates in presidential campaign history. With the advent of television the debates took on a visual dimension and for the first time, 70 million voters were given the opportunity to not only hear the candidates, but to visually compare them as well. Surprisingly, opinion polls revealed a sharp contrast between the voters who had actually watched the debates on TV versus those who had merely listened to them on the radio.
RISMedia, June 1 2011—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: free shipping at the REALTOR.org store; limited time savings of up to 40 percent from REALTOR Benefits® Program Partner, Lenovo; and NAR opposes increase to FHA down payments.
RISMedia, May 31 2011—Much has been written about how to recruit agents to join your company. But to attract and retain these candidates, you need to prepare your environment. Here are some important things to do before you recruit.
1. Decruit
Before you can accept new agents into your office, you must eliminate those who no longer produce or contribute. Think right now of someone whom you hope will leave your office by the time you finish reading this article. Now answer these two questions: Why do you want them to leave? Why do you keep them?
Ever wonder why businesses use online video? That was a survey question recently posed by
PermissionTV.com, and the results may surprise you. By far, the number one reason—cited by over 70 percent of respondents—was increasing brand awareness.
RISMedia, May 28 2011—Do you find yourself avoiding certain types of clients? Do you find yourself unable to speak the truth to sellers when their properties are overpriced? If you’re like most real estate professionals, your “people pleaser” pattern often gets in the way of telling the truth. When you’re not able to tell the truth to your sellers, they lose respect for you, and you end up losing the transaction.
This is similar to a client of mine, named Pauline, who was unable to reach her financial goals because she only wanted to work with buyers. When I probed into what was blocking her, she said that she really didn’t like the idea of working with sellers. In fact, her dislike was so great that she actually avoided speaking with sellers.
RISMedia, May 27 2011—International buyers are driven to own property for investment purposes, or as a temporary residence while visiting the U.S. for business or pleasure. For the former example, think a European business executive with a co-op in Manhattan, for the latter, a Canadian snowbird seeking Florida weather in winter.
You’ll find these smart, savvy, computer-literate clients hail from Europe (30.8 percent), North America (27.5 percent) and Asia (25.2 percent), with the remainder being from Latin America, Africa and Oceania. They speak their native language. They embody their culture and follow their customs.
RISMedia, May 27 2011—No one wants to lose. That’s true whether you’re talking about the Super Bowl, a friendly basketball game with the neighbors, or a footrace between eight-year-olds. Yes, the desire to win is embedded in the human psyche. So why is it that in the business world the “win or (almost) die trying” principle
RISMEDIA, May 25, 2011—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: create your email newsletter with ease, put the power of the SentriLock SentriCard® to use for your customers, and NAR’s 2011 Member Profile shows commitment to profession. For more information visit
www.REALTOR.org.
RISMEDIA, June 7, 2011—It’s difficult to keep certain areas of our lives neat and uncluttered, and what might look fine to us can be confusing and appear busy to others. Over time, your website can collect too much unorganized and old information, along with indirect paths to the things that matter—why they should engage you!
RISMEDIA, May 25, 2011—I recently had the chance to attend the Leading RE annual conference in Las Vegas and stay at the beautiful new Cosmopolitan Hotel and Casino. The conference was great and the hotel was absolutely amazing. Spending a whole week out in Vegas really puts into perspective the need to have it all
RISMEDIA, May 25, 2011—The current explosion in smartphone sales and deployment of 4G networks is making an investment in m-commerce capabilities increasingly necessary for retailers. M-commerce technologies provide a great way to target consumers and draw them into your online or brick-and-mortar stores.
