REALTOR Marketing | RISMedia

RREIN Broker Spotlight: Gloria Nilson Realtors, Real Living – A Rich History Helps Carve a Strong Future

Maria Patterson: Please provide us with a snapshot of your storied real estate career to date. Dick Schlott: I’m a born entrepreneur. Even as a kid, a friend and I would pick raspberries for a farmer who would pay us 10 cents a pint, then we would buy them from him for 20 cents a pint and go sell them around the neighborhood for 50 cents a pint! I guess you could say I took that same spirit and energy to real estate starting in 1969 as a sales associate in Wyckoff, New Jersey, my hometown. I opened my own office with one salesperson in 1971, and opened two more offices in Bergen County, New Jersey, in 1976.

NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, October 13, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free field guide to electronic signatures from NAR’s Right Tools, Right Now initiative; REALTOR® and industry veteran joins REALTORS® Federal Credit Union

5 Keys to Generating Transactions from Your Website

RISMEDIA, October 12, 2010—Getting visitors to come to your website when they are looking for real estate information is just half the battle in today’s market. Not only do real estate professionals need to provide site visitors with the content they are looking for in an easy-to-use format, they must also set up a website that will effectively turn leads into transactions.

Coldwell Banker Real Estate Issues Home Listing Report of Most Expensive and Affordable U.S. Housing Markets

RISMEDIA, October 11, 2010—Coldwell Banker Real Estate LLC has released its Home Listing Report, a snapshot survey of U.S. four-bedroom, two-bathroom home listings, which found a $1.7 million difference between America's most expensive and most affordable housing markets. Newport Beach, Calif., led the list of most expensive real estate markets in America, with an average home listing price of approximately $1.83 million for property listings meeting the subject home criteria. By contrast, America's most affordable housing market was Detroit, Mich., with an average home listing price of approximately $68,000.

FNC Index Shows 10 Cities with Appreciated Home Values

RISMEDIA, October 11, 2010—As the U.S. housing market nosedived over the past decade, home prices in some cities improved, according to a report released this month by mortgage technology company FNC Inc. Senior FNC economist Yanling Mayer conducted the study using FNC’s new Residential Price Index and identified the top 10 U.S. cities with the greatest annual appreciation in home prices since 2003:

Virtual Marketing Summit Helps You Take Back Your Market

RISMEDIA, October 9, 2010--"Our definition of market domination is 'the art of creating a controlling influence in a targeted marketplace,'" says Steve Hundley, CEO of 1parkplace, Inc., a technology provider to the real estate industry. "This means that market domination revolves around connecting with your community. It is much more than fancy technology or your picture on shopping carriages. It means you have to have a plan to create a controlling influence with the right information introduced at the right time. It means building a following in your town, not just on Facebook."

National Civil Rights Groups Renew Call for Immediate Moratorium on All Home Foreclosures

RISMEDIA, October 8, 2010—National civil rights groups, including the Leadership Conference on Civil and Human Rights, the National Fair Housing Alliance, National Council of La Raza, the NAACP, and the Center for Responsible Lending, are renewing their April 2007 call to institute an immediate national moratorium on foreclosures. The civil rights groups believe that until lenders demonstrate that they are adhering to all existing laws, regulations, and contractual guidelines related to loss mitigation and foreclosure legal process, lenders in all 50 states should not move forward with any foreclosures.

How Blogging Turns Social Marketing into a Money-Making Machine: Creating the Content

RISMEDIA, October 7, 2010—Last month, in our first column dedicated to blogging, we discussed the important role blogging plays towards your goal of becoming a thought leader and building your real estate social network. Critical towards this goal is first determining who you want to follow you so that you can make sure you are providing them with targeted, relevant content. As we discussed, you must become a niche market expert for consumers and present yourself as a specialist in the areas that matter to them in order to generate a financial return on your blogging efforts.

Will Foreclosure Freezes Fix the Housing Market?

RISMEDIA, October 6, 2010—(CBS MoneyWatch)—On Friday, Bank of America announced that it would suspend foreclosures in 23 states while it amended filed paperwork. That makes B of A the third major bank in two weeks to put its foreclosure process in limbo. Two days earlier J.P. Morgan Chase announced it would freeze foreclosures on more than 50,000 homes currently in receipt of a foreclosure filing. Last week, Ally Financial Inc. (the former GMAC Mortgage) also froze foreclosures.

6 Tips for Working Successfully with Stressed-Out Sellers

RISMEDIA, October 5, 2010—Selling a home can be an emotional and even stressful process, especially in the current economic climate. For Realtors, it can be just as stressful, if not more so—persuading a seller to sell a home for less than they may have expected, or with more conditions than they might have wanted, is not an easy thing. As a Realtor, you’re often in the position of trying to persuade a homeowner to lower their price a bit, or throw in that patio furniture that the buyer really wants—but this is often a very sensitive, emotional process (i.e., someone’s dear aunt bought them the patio furniture,

Accepting Change with an Open Mind – Pearson Properties Affiliates with Prudential and Continues Pattern of Success

RISMEDIA, October 4, 2010—Prudential Real Estate is continuing its pattern of success in the real estate industry with the announcement of its latest affiliation—San Ramon, California-based Pearson Properties, Inc. Led by Broker/Owner Gretchen Pearson, the addition of Pearson Properties and its more than 200 sales associates and staff was met with a positive response by the Prudential network, as well as the entire community.

RREIN Broker Spotlight: Prudential Florida Realty Responds to Consumers, Reaping Big Rewards

Editor’s Note: The RREIN Broker Spotlight Series offers industry insights from members of RISMedia’s Real Estate Information Network® (RREIN), an elite network of leading real estate companies united behind the belief that Information Share Equals Market Share. In this interview, RREIN member and

Monday Morning Mobile: Going Mobile at the Fall Expos

RISMEDIA, October 4, 2010—Fall is upon us, and here at Mobile Real Estate ID, that means tradeshow season. Now through the end of the year is when a number of state associations, franchises and the National Association of Realtors host their annual conventions and expos. Last year,

5 Ways to Turn Facebook into a Brand-Building Tool for Your Business

RISMEDIA, October 4, 2010—It seems like everyone is on Facebook now. There is even a movie out this month—The Social Network—about the creation of the social networking site. Although it is something that most of us are using for personal use, Facebook can also be a powerful way

5 Tips to Create a Successful Prospecting Plan

RISMEDIA, October 2, 2010—Prospecting for business is a crucial part of any real estate professionals plan, but many brokers and agents have a laundry list of things they are trying to do when it comes to prospecting, instead of having an actual plan in place. Here, Brian Wildermuth,

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