REALTOR Marketing Archive
RISMEDIA, May 24, 2011—Knowing where to meet potential buyers and sellers online is only half the battle. Once you’ve identified the social networks that fit your global objectives, the next challenge is tapping into the business-building potential of these networks with effective communications.
Social networking can be an excellent tool for meeting new people and creating new opportunities far from your local market. That said, cross-cultural blunders are easy enough to commit in face-to-face settings. Shift those conversations to a social network—where proper online etiquette poses new challenges and you cannot read non-verbal communications—and it is even easier to run into trouble.
RISMEDIA, May 24, 2011—In this fast-paced, technology-based world, a major challenge is meeting the information needs of technology-empowered consumers who do extensive research, sometimes months before starting the process of buying or selling a property. The Realtors Property Resource™ (RPR™) is an exclusive
RISMEDIA, May 24, 2011—I know this question is odd coming from me, the CEO of one of the most successful technology companies in our industry. However, I’m also an experienced real estate professional and want to point out what I would call an industry epidemic: the expectation that technology is the answer to more sales.
Whew! I’m sure I’m going to get hate mail over this one, but not from my top agent clients who are all earning over $1 million in gross commission income (GCI) year after year.
RISMEDIA, May 24, 2011—Warning: The information you are about to read will dramatically change the way you see yourself and how you relate to other people.
In his book, Men are from Mars, Women are from Venus, author John Gray asserts the idea that men and women are so basically unlike one another in their
RISMedia, May 19, 2011—If your goal is to generate leads and referrals from international home buyers or sellers, it’s a sound strategy to stand out from the crowd.
To reach that goal, jump-start your marketing initiatives with no-cost, low-cost and highly cost-effective tactics that can contribute to building awareness on the global market. Here are eight tactics to consider. Most employ social media and other online or digital resources, while others should provide fresh perspectives on how to maximize proven marketing resources.
RISMedia, May 19, 2011—Do you want to impress your sellers with your marketing expertise? Are you going on a listing appointment and you know the competition is fierce? Do you work with buyers and want to demonstrate your technical know-how? QR Codes and Mobile Tours are a great way to stand out from the rest and
RISMedia, May 19, 2011—REALTORS® have been focusing more on training to help them better meet the needs of clients in a housing market with unique challenges, according to the 2011 National Association of REALTORS® Member Profile. The study’s results are representative of the nation’s REALTORS®,
RISMedia, May 19, 2011—For the products and services you use every day, the NATIONAL ASSOCIATION OF REALTORS®’ (NAR’s) REALTOR Benefits® Program has you covered. Now, with the broad variety of insurance offerings included in the program, you can select various personal and professional coverages
This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: Realtors Property Resource™ reaches significant milestone, improve client communications with the newest REALTOR Benefits® Program Partner, Ifbyphone, and save $5 off your next print on demand order. For more information
RISMEDIA, May 13, 2011—As a business coach for real estate professionals for the last 14 plus years, I often hear the same question from my clients: "How do I stop procrastinating and do what I need to do to pick up the phone?"
This article will give you a strategy guaranteed to help you overcome the old pattern of procrastination.
Here's the key: Pick a goal that is manageable for you.
RISMEDIA, May 13, 2011—Increasing real estate sales in today’s market takes a business model that includes strategic partnerships, according to Dan Carrillo, managing partner of the Gonzales Group. Carrillo, a 30-year industry veteran and an expert in the multicultural real estate market, will offer tips and insights
RISMEDIA, May 10, 2011—They say the only constant in life is change. And when it comes to real estate marketing, those changes are coming fast and furious. A few years ago, few people had even heard of blogging, Facebook, or Twitter. And one of the biggest changes of all—online video—had yet to come of age
RISMEDIA, May 10, 2011—RealTown®, home of the oldest online real estate community, recently released the results of an online poll conducted amongst its community members to gauge REALTOR® and real estate industry participants’ acceptance of the National Association of REALTORS®’ proposed $40.00 annual
RISMEDIA, May 9, 2011—RISMedia’s Achieve! – Real Estate’s Marketing & Opportunity Conference—will provide the most innovative educational programs and networking opportunities for brokers and agents. Industry experts Joe Clement, Todd Hetherington and Ed Krafchow are among the leading broker panelists who will offer an in-depth look at where the industry is today and where it’s headed in the future during the Opening Session titled: “The State of the Real Estate Industry – Expanding Your Marketshare and Profitability in 2011” at this year’s Achieve! Conference. The session will take place on Tuesday, May 24 from 1:15 p.m. – 4:30 p.m. at the Rye Town Hilton in Westchester County, New York.
RISMEDIA, May 9, 2011—Sponsors of RISMedia’s Achieve! – Real Estate’s Marketing & Opportunity Conference—represent the leading companies and organizations in the industry. Each week, we will present a selection of this year’s event sponsors to offer our readers a more in-depth look at these industry leaders