REALTOR Marketing Archive
RISMEDIA, October 1, 2010—You’ve most likely been told thousands of times that you, as a real estate agent, need a Web presence. You may have even been given reason after reason as to why you need a Web presence. Your clients are online; they’re looking at properties without you;
RISMEDIA, September 30, 2010—As part of the Obama Administration’s continuing effort to provide quality housing counseling to the nation’s homeowners, buyers and renters; the U.S. Department of Housing and Urban Development announced the availability of more than $5.1 million
RISMEDIA, September 29, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: archived webinars available at no cost from NAR’s Right Tools, Right Now initiative; Realtors Property Resource™ announces 100 MLS
RISMEDIA, September 29, 2010—I am frequently asked what I think the single most important factor is in determining the success or failure of a salesperson. My response is often met with surprise, because most people expect me to say something about the necessity
RISMEDIA, September 28, 2010—On October 4, the Federal Housing Administration (FHA) will implement changes to the premium structures for an FHA-backed mortgage, making it more costly for home buyers to procure FHA loan products. This imminent change in FHA lending, along with the gradual stabilization of the marketplace, are paving the way for conventional financing with private mortgage insurance (MI) to make a comeback in lending for low down payment buyers.
In today’s changing real estate environment, not only are real estate agents and brokers looking for new ways to reach consumers, but real estate-related firms are looking for the same when it comes to reaching agents and brokers. Firms such as home warranty
RISMEDIA, September 24, 2010—The U.S. Department of Housing and Urban Development (HUD) and the U.S. Department of the Treasury recently released the September edition of the Obama Administration’s Housing Scorecard (www.hud.gov/scorecard), a comprehensive report on the nation’s housing market. The latest housing figures show continued signs of stabilization in house prices. Although existing and new home sales declined in July, recent data shows housing starts rebounded in August.
RISMEDIA, September 23, 2010—The U.S. Department of Housing and Urban Development is making available $1.68 billion in homeless assistance grants to thousands of local projects that house and serve homeless persons and families across the country.
RISMEDIA, September 22, 2010—Do all real estate websites present the same property data? Is the search experience fairly uniform? Not at all. There are huge differences, or Deltas, in the type and quality of information found on property websites.
RISMEDIA, September 21, 2010—Social media and social marketing offer us an opportunity that is so much more powerful than most people realize. As Allan Dalton
, chief marketing officer for RISMedia and co-founder and president of the Top 5 in Real Estate Network®, often says, social media represents the “democratization of information” and offers all of us the chance to become “citizen journalists.” In other words, through the effective use of social media, we can position ourselves as thought leaders.
RISMEDIA, September 20, 2010—Real estate professionals across the board understand the importance of training—whether we are experiencing a difficult market like today’s or one in which everything is moving along smoothly. John Boe, nationally recognized sales trainer and business motivational speaker offers the following tips to help you train your agents.
RISMEDIA, September 20, 2010—September is upon us, and here at Mobile Real Estate ID, that means tradeshow season. Now through the end of the year is when a number of state associations, franchises and the National Association of Realtors host
RISMEDIA, September 20, 2010—LinkedIn is the place where you probably have a profile but never touch it because you aren’t looking for a job. LinkedIn creates referral opportunities but it is up to the real estate professional to provide the validation and expertise that gains referrals. ...
RISMEDIA, September 18, 2010—As real estate professionals continue to integrate social media into their daily business practices, recruiting real estate agents through social networks is quickly becoming the next best practice to get qualified agents into offices.
RISMEDIA, September 17, 2010—Realogy Corporation, one of the largest providers of real estate and relocation services in the United States, announced that it is urging Congress to take immediate action on a number of pressing issues with serious ramifications