REALTOR Marketing Archive
RISMEDIA, September 15, 2010—In the world of mobile marketing and technology, one of the questions that comes up when talking about a mobile Web solution is, “What’s the difference between what my website provider is offering and what a mobile company can do?”
RISMEDIA, September 14, 2010—What are you doing to prospect for new business? When I pose this question to brokers and agents, I usually don’t get a concise response. I usually hear a laundry list of things that agents are trying to do or would like to do, but no actual plans.
I understand why and can’t help but sympathize. I started working in sales when I was 18. That impulse to try anything and everything that might work is strong, but after all my years working in the trenches, I can tell you one thing for sure—
RISMEDIA, September 13, 2010—While all real estate companies claim to be “different than the rest,” to consumers, most real estate companies seem about the same. What’s more, today’s consumer is wiser and more demanding than ever. Armed with market information and tech savvy, consumers expect more from the brokerage and sales associates they choose to do business with. To truly stand out from the competition, leading firms need the right strategies and resources…and a thorough understanding of what matters to today’s consumers.
RISMEDIA, September 11, 2010—On June 25, 2010, HUD issued guidance on the appropriate circumstances under which brokers and agents can be compensated on a per-transaction basis for selling home warranties under the Real Estate Settlement Procedures Act (RESPA). NAR and industry partners have been working for more than two years to get HUD to accept the legitimacy of these arrangements after an earlier interpretive letter (known commonly as the “Ceja Letter”) raised great concerns for real estate professionals and their partners in the home warranty industry and led to class action lawsuits.
RISMEDIA, September 11, 2010—Dane Jackman of Jackman Construction Inc. is planning to create a North Miami Beach home (EcoVida Smart Home) that will showcase the evolution of housing in South Florida, a “Smart House” that will help educate
RISMEDIA, September 10, 2010—With the bulk of the subprime mortgage resets behind us as of early 2009, it may seem that the only direction to move is straight up toward recovery. Projections through 2012, however, show two more waves of resets on more than $1 trillion in Alt-A and Option ARM mortgages. Many owners of these properties may face foreclosure, as did subprime borrowers. This means the current shadow inventory is expected to remain at record levels. NAR estimates that there are 2.7 million delinquencies (90 days or more), foreclosures
RISMEDIA, September 9, 2010—According to the 2009 NAR Profile of Home Buyers and Sellers, 93% of first-time buyers start their home search online. While buyer’s agents may spend time and marketing dollars online, many fail to accurately measure these marketing efforts to ensure they are reaching the right audiences. Fortunately, there is a variety of free or low-cost resources available to help agents measure their impact online.
RISMEDIA, September 8, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free field guide to foreclosures from NAR’s Right Tools, Right Now initiative; new limited time savings from NAR’s REALTOR Benefits® Program
RISMEDIA, September 7, 2010—Earlier this year a lot of attention was drawn to the world of mobile technology and mobile advertising in particular, when both Google and Apple decided to ramp up their mobile advertising businesses.
RISMEDIA, September 2, 2010—Lately I have been talking to a lot of mortgage lenders and title reps who are trying to find ways to get real estate agents and brokers to start sending business their way in the form of home loans and title services.
RISMEDIA, September 1, 2010—E-mail marketing lists are a necessity in any real estate market for industry professionals who are serious about getting their name and message in front of as many people as possible. While building an e-mail marketing contact list will take some time and dedication on your part, the following techniques provided by Melanie Attia, product marketing manager for Campaigner will help you create a list in no time.
RISMEDIA, September 1, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free article on maximizing profit through Facebook from NAR’s Right Tools, Right Now initiative; travel deals from NAR’s REALTOR Benefits®
RISMEDIA, August 31, 2010—Slow month? I’m sorry, slow year? As any agent knows, it’s tough out there in today’s housing market. But others around you are not only surviving, they’re thriving. So what is it that is keeping you from achieving success? Here are four potential reasons you’re not tapping into your potential.
RISMEDIA, August 30, 2010—It seems like these days you cannot have a conversation about mobile technology without the acronym GPS coming into play and with good reason. Today more than ever, acronyms like GPS and LBS (location-based search/service)
RISMEDIA, August 28, 2010—The term branding is certainly no stranger to the real estate industry. But in 2010, the concept of branding has evolved…because America has evolved. As economist John Tucillo recently said at RISMedia’s Social Media Summit, the number one trend in America right now is skepticism and the result has been an increased degree of speculation in all types of decision making…including selecting a real estate associate or company to work with.