RISMEDIA, August 27, 2010—The fact that consumers are going mobile is no secret. In a year (2009) when all other forms of media consumption, as well as media spending, decreased, mobile was the only channel of media that increased dramatically. Mobile media

RISMEDIA, August 26, 2010—Newly built homes, often in recently developed communities, are regaining popularity and are more affordable than in years past. New homebuilders are using desirable, open floor plans and are helping buyers get into new homes despite the nationwide credit crunch.

RISMEDIA, August 26, 2010—Prudential Florida Realty, Florida Real Estate Services is hosting the upcoming Florida Social Media Summit, taking place on September 14th and 15th, 2010. The highly anticipated event will be presented by RISMedia’s

RISMEDIA, August 25, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free copy of this month’s Real Estate INSIGHTS e-newsletter through NAR’s Right Tools, Right Now initiative; marketing tools from NAR’s REALTOR

RISMEDIA, August 30, 2010—It seems like these days you cannot have a conversation about mobile technology without the acronym GPS coming into play and with good reason. Today more than ever, acronyms like GPS and LBS (location-based search/service)

RISMEDIA, August 24, 2010—A few weeks ago I came across an article where a broker was touted for going beyond the sale of a home and focusing on the lifestyle needs of their clients. I was hooked until I finished the article with an understanding of how her brokerage uses online marketing and home warranty incentives—but no knowledge on how they “sell lifestyle” and no proof on their site that as a buyer, my personal needs are in mind. Meanwhile, the firm’s specialty and attention is supposedly lifestyle needs, which prompts an important question for all of us.

RISMEDIA, August 14, 2010—Selling a house isn't easy these days. There are a huge number of homes on the market, and buyers are easily scared off if they encounter problems that may negatively impact resale value. Among the many issues that need to be addressed

RISMEDIA, August 14, 2010—With demand rising for green home features, it’s no surprise that home stagers are starting to style sustainably to help prospective buyers see green when they’re shopping for property.

RISMEDIA, August 13, 2010—I recently had a fascinating conversation with another industry professional who made me laugh even though the topic was very sad. This person made an analogy to dinosaurs and the Ice Age that rang true as it relates to what is

RISMEDIA, August 12, 2010—While the philosophers debate whether a tree falling in a forest makes a sound when no one is around to hear it, real estate agents and brokers know that if no one’s reading your e-mails, they’re not going to make any noise for your sales. The start of a great list is one that is filled with clients and prospects who have said “yes” to receiving information from you. But your list needs to grow if you want your business to grow.

RISMEDIA, August 11, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: free data security resources for REALTORS® through NAR’s Right Tools, Right Now initiative; introducing the newest offering from NAR’s REALTOR

RISMEDIA, August 11, 2010—The key to success in selling real estate is being able to ask the right questions, not necessarily knowing the right answers. After all, you can always find the answers, but in order to truly differentiate yourself in the market,

RISMEDIA, August 7, 2010—From using the latest gadgets and tools to communicating with buyers online, today’s successful agents are maximizing technology to build their business. And buyer’s agents are no exception. A recent REBAC member survey showed that more than half of buyer’s agents have a smart phone and are regularly using social media or networking sites to reach buyers—a real estate trend that will continue to grow.

RISMEDIA, August 6, 2010——I was so excited when my husband went to a search engine optimization (SEO) conference and one of the sessions was about integrated marketing. I thought to myself, “Wow, it’s not just me who thinks this is something that needs

RISMEDIA, August 5, 2010—The key to success in selling real estate is in asking the right questions, not necessarily knowing the right answers. After all, you can always find the answers, but in order to truly differentiate yourself in today’s real estate marketplace,