REALTOR Marketing Archive


How to Dominate Google with Hyperlocal Marketing: Part 1 of 3

RISMEDIA, July 17, 2010—In today’s real estate marketing, we are hearing the term “hyperlocal” more and more. Many real estate professionals are asking, “What does it mean?” “How does it work?” and “Why should I be interested?”


Today’s Featured Listing: SOLD: Highest Priced Sale Breaks Monmouth County Record

RISMEDIA, July 16, 2010—A stunning seaside mansion at the corner of St. Clair and Ocean avenues in Spring Lake, New Jersey has sold for $9.9 million—a record high for a home sale in Monmouth County.


Home Buyers Are Ready to Move from the Sidelines: Survey

RISMEDIA, July 15, 2010—Are more Americans positioning themselves for home purchase? Although May's data showed that home sales were down 26.8% as the home buyer tax credit concluded, a new survey conducted by


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, July 14, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS include: a free webinar on NAR resources to help you connect with consumers through NAR’s Right Tools, Right Now initiative; save 10% off all paint coatings with REALTOR Benefits® Program Partner, Lowe’s; and share your story, build your ...


Have You Had the ‘Social Media Talk’ with Your Clients?

RISMEDIA, July 13, 2010—In today’s real estate market, buyer’s still carry the upper hand when it comes to negotiation. And as their Realtor, it’s your job to passionately and intelligently guide and educate your clients through the sales process from start to finish.


Company Spotlight: Maximizing Your Opportunities by Staying Top of Mind

RISMEDIA, July 12, 2010—Editor’s note: The Lowe’s Program for REALTORS® is free for NAR members and offers personal marketing tools from Lowe’s through their partnership in NAR’s REALTOR Benefits® Program. For Doug Curtis, an important key to continued success is staying top of mind with his clients.


5 Ways to Put Some Punch in Your Buyer and Seller Presentations

RISMEDIA, July 10, 2010—Having a firm grasp on the real estate market is no longer good enough as real estate professionals work to gain the attention of today’s buyers and sellers. Being able to recite facts and statistics may have been enough in the past, but today, consumers need more than that. Jay Papasan, Vice President of Publishing and Executive Editor, Keller Williams Realty, Inc. offers five simple ways to power up your buyer and seller presentations.


U.S. Home Prices Spring Forward; Aided by Home Buyer Tax Credits

RISMEDIA, July 9, 2010—Clear Capital, a provider of data and solutions for real estate asset valuation, investment and risk assessment, has released its Home Data Index (HDI) Market Report.


5 Tips to Improve Web Strategy Results

RISMEDIA, July 9, 2010—Web marketing continues to be a hot-button topic. There’s no doubt that given the attention being paid to this topic, this is the year to refocus, reinvent and retool your business. Those who do will no doubt succeed.


Company Spotlight: Maximizing Your Opportunities by Staying Top of Mind

RISMEDIA, July 12, 2010—Editor’s note: The Lowe’s Program for REALTORS® is free for NAR members and offers personal marketing tools from Lowe’s through their partnership in NAR’s REALTOR Benefits® Program. For Doug Curtis, an important key to continued success is staying top of mind with his clients.


HUD Releases 2009 American Housing Survey

RISMEDIA, July 7, 2010—Most families with young children live within a mile of a public elementary school. The most common home heating fuel in the U.S. is gas. Only a third of American homes have a working carbon monoxide detector.


Economic Rebound May be Losing Ground, Data Show

RISMEDIA, July 6, 2010—(MCT)—A fresh batch of weak economic news heightened concerns about the staying power of the fledgling recovery, with more uninspiring news expected when the government reports on the May job market.


Today’s Featured Listing: Disney Unveils Unique Residential Resort Community at Walt Disney World

RISMEDIA, July 2, 2010—Disney recently unveiled Golden Oak, a one-of-a-kind luxury residential resort community offering the unprecedented opportunity to purchase a home at Walt Disney World Resort in Florida. Especially designed for resort living,


With New Media, the Same Marketing Principles Apply

RISMEDIA, July 1, 2010—Measuring the success of your marketing efforts is always critical, but some media is built to be measured in the short term, while others are more structured for brand building, to be measured long term.


RETechnology Inc. Gaining Traction with MLSs to Deliver Real Estate Technology Solutions for Agents

RISMEDIA, July 1, 2010—RETechnology.com recently announced a partnership agreement with six of the largest MLSs to provide agents and brokers direct access to the company's comprehensive real estate technology website where they can find insights on new products, emerging trends and breaking news. ...