REALTOR Marketing Archive
RISMEDIA, May 7, 2011—Why is it that some sales reps consistently earn a six-figure annual income while other reps, putting in the same hours, selling the same products and trained by the same sales manager struggle each month financially to make ends meet? The answer to this question is painfully simple; the six-figure
RISMEDIA, May 7, 2011—There is no question that social media has forever changed our world. Facebook, Twitter and countless other social media titans have swept our society, changing the ways businesses market themselves and dynamically influencing how those businesses communicate with their consumers.
RISMEDIA, May 6, 2011—Every week I hear from dozens of real estate professionals who are asking themselves “why can't I get my pipeline full of prospective clients?” Now more than ever people are struggling with lead generation and looking for solutions.
Is it any wonder that most real estate agents feel blocked when it comes to picking up the phone and calling prospective clients? When you think about it for a moment, none of us were trained from our childhood to do anything like that. In fact in our conditioning we were trained to do the opposite. We learned things like "don't talk to strangers”, "it's not okay to ask for what you want", "if you call people you're bothering them" and so forth the list goes on.
RISMEDIA, May 6, 2011— When the telephone first came into use, the biggest problem people had was getting their neighbor off the line so they could get a chance to talk. In time, however, you could get six landlines delivered to your home so that everyone had an opportunity to talk. Only problem was, you had to run
RISMEDIA, May 5, 2011—With the market we have today, consumers desperately need an experienced real estate agent for the largest financial transaction most of them will ever make. They want to know they’re working with a skilled, trusted professional who’s capable of closing sales.
RISMEDIA, May 5, 2011—Consumer attitudes towards the housing markets are echoing views in the years immediately preceding the peak of the housing boom, according to a new national survey by the Gallup poll. Americans continue to see a buyer’s market in housing, according to an April 2011 Gallup poll.
RISMEDIA, May 4, 2011--1parkplace, a leader in online real estate marketing, believes high quality education and training is paramount to the success of its valued members. As a result, the company is kicking off the spring training season with its first major webinar workshop of the year, Wednesday, May 4 (today) at 10 a.m. PST.
Attendees are encouraged to join the live webinar. Those who can not attend the live webinar may RSVP now and have the recording sent to you so you can watch at your convenience.
RISMEDIA, May 4, 2011—RISMedia’s Achieve!–Real Estate’s Innovation & Opportunity Conference—will provide the most innovative educational programs and networking opportunities for brokers and agents. Industry experts Joe Clement, Todd Hetherington and Ed Krafchow are among the leading broker panelists who will offer an in-depth look at where the industry is today and where it’s headed in the future during the Opening Session titled: “The State of the Real Estate Industry–Expanding Your Marketshare and Profitability in 2011” at this year’s Achieve! Conference. The session will take place on Tuesday, May 24 from 1:15 p.m. – 4:30 p.m. at the Rye Town Hilton in Westchester County, New York.
RISMEDIA, May 4, 2011—Sponsors of RISMedia’s Achieve! – Real Estate’s Innovation & Opportunity Conference—represent the leading companies and organizations in the industry. Each week, we will present a selection of this year’s event sponsors to offer our readers a more in-depth look at these industry leaders
RISMEDIA, May 3, 2011—Media buyers follow the masses, who are migrating away from traditional print and TV mediums in massive numbers. More people now get their news online than in newspapers. Nielsen found one million fewer U.S. households watching prime time over last year, while the online audience has almost ...
RISMEDIA, April 30, 2011—As a real estate professional you know that you must have a website. There are many options for creating a website, such as a company sponsored site, a custom website, or a real estate website template with hosting. Regardless of where it came from, how do you get visitors to your site now that you have one? I say, let’s throw a party and invite them!
Here are five steps that you can do immediately that will bring more buyers and sellers to your website. And more importantly, these steps will keep them coming back for more! Think of this as getting ready for a big party!
RISMEDIA, April 29, 2011—I find that many of my clients avoid marketing when it comes to their sphere of influence. Yet statistics show that your sphere of influence can be the greatest source of referrals. Let’s look at how you can dig in and get the “gold.”
Tip 1: Define and Grade Your Sphere of Influence
When is the last time that you took a good look at your contact list? What is the total? What are the categories in that group?
RISMEDIA, April 29, 2011—March saw another increase in pending home sales, with contract activity rising unevenly in six of the past nine months, according to the National Association of Realtors®. The Pending Home Sales Index, a forward-looking indicator based on contract
RISMEDIA, April 29, 2011—Recently, the U.S. Department of Housing and Urban Development announced that more than a thousand extremely low-income persons living with HIV/AIDS will continue to receive permanent housing as a result of $23 million in grants.
RISMEDIA, April 29, 2011—Potential homeowners who participate in pre-purchase education and counseling programs may be more likely to pay their mortgages on time, although the evidence on this point is not consistent and compelling, according to a study released today by the Mortgage Bankers Association (MBA). The study also finds that those who participate in default counseling are more likely to have their loans modified.