RISMEDIA, March 21, 2011—I recently had the chance to attend the LeadingRE annual conference in Las Vegas and stay at the beautiful, new Cosmopolitan Hotel and Casino. The conference was great and the hotel was absolutely amazing. Spending a whole week out in Vegas really puts

RISMEDIA, March 21, 2011—(eM+C)—Online retailing is becoming increasingly sophisticated. Marketers have access to information about every aspect of customer interaction: number of website visits, time spent on the site, e-mail open and click through rates, conversions and

RISMEDIA, March 18, 2011—By now, most in the real estate community have realized that things may never be the same as they were during the boom and that the key these days is getting back to what works…and for many agents that means staying in front of their past, present and

RISMEDIA, March 17, 2011—As home buyers move into the spring buying season, Coldwell Banker Real Estate LLC has launched a new marketing campaign emphasizing the importance of a skilled real estate agent who can help buyers and sellers through the process of homeownership. This integrated effort includes 30 and 15 second spots that underscore how the right agent and the right tools combine to ensure smart real estate decisions.

RISMEDIA, March 17, 2011—Real estate professionals across the board know that keeping in touch with their sphere of influence is a great way to stay top of mind. Here are five ways for you to reach out to your past and present clients as the spring selling season begins.

RISMEDIA, March 16, 2011—With homeownership rates decreasing and distressed properties increasing, it’s not surprising that investors make up 20% of the current buyer’s market. And their activity will only increase over the next four to five years. As investors actively assess the current inventory, many are looking for skilled agents to arrange and manage their endeavors. If you’re willing and able to read the needs of investors and customize your buyer agency approach, then there’s limitless potential for a steady stream of transactions—not to mention opportunities to build your own real estate portfolio.

RISMEDIA, March 16, 2011—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: build a winning real estate team with the popular publication “Power Teams” from the REALTOR.org Store; save up to 40% on select FedEx Office services; and

RISMEDIA, March 15, 2011—Realty Executives shook up the real estate industry with the invention of the 100% Commission Concept nearly five decades ago, a business model still employed by real estate companies worldwide. The company continues to reinvent itself and innovate through every real estate cycle. With President and Owner Richard A. Rector at the helm, the company is now poised to revolutionize the industry once again with major advances in marketing and technology.

RISMEDIA, March 14, 2011—Far too many REALTORS® avoid the distressed property market—which includes foreclosures and short sales—because they do not have the necessary skills, strategies or information they need to guide their buyer clients through one of these transactions successfully.

RISMEDIA, March 12, 2011—There’s no doubt about it—social media has evolved. Social media and social networking have gone from a way to connect with high school buddies and swap reviews about the new restaurant in town, to a powerful and viable marketing platform for business. What’s more, social media is growing and changing so fast, it’s hard for anyone to keep up. Social media presents a great opportunity for real estate firms to leverage their visibility and reach a vastly larger group of people and, in turn, entice those groups to gravitate toward their brokerage.

RISMEDIA, March 12, 2011—Progressive companies understand the power of cross-selling and recognize it as a critical component for promoting both customer retention and revenue growth. What is cross-selling? Cross-selling is nothing more than team-selling with other

RISMEDIA, March 10, 2011—While working with one of my clients recently, helping her to release her self-limiting beliefs, she brought up the old belief that she had been carrying for decades: “I have to be lucky to succeed.” I asked her how she would benefit from releasing and reprogramming that belief and she answered, “I would be more motivated to take action.”

RISMEDIA, March 9, 2011—"I don't want to be a landlord" is one of the most common obstacles to investing in real estate. In this video we discuss how to mitigate your fear of being a landlord by getting the right perspective, and understanding your abilities and limitations. ...

RISMEDIA, March 9, 2011—You have worked hard to get the listing appointment, beaten out the competition and have secured the listing. During your listing presentation, you demonstrated your knowledge of the market and the neighborhood. You relied on your reputation and

RISMEDIA, March 8, 2011—Housing recovery may seem like a mirage in the desert of record foreclosures and steep unemployment, but history indicates that a more balanced market is in our future. Real estate has always been and always will be cyclical. Recent numbers—namely gains in existing- and new-home sales, increasing activity among investors, upticks in housing starts and ongoing efforts to streamline short sales—offer a much-needed reminder that this downturn, too, shall pass.