REALTOR Marketing Archive
RISMEDIA, March 8, 2011—Brokers, agents and mortgage professionals who met in Austin, Texas last month for the very first Xplode Real Estate Technology Conference, received $35,000 worth of free mobile technology from leading mobile solutions provider, Mobile Real Estate
RISMEDIA, April 22, 2011—Ever since I began my career in real estate, I was told that creating high touches with my database or my sphere of influence was one of the most valuable things I could do to build a great referral business. I remember really struggling with whether to send out fridge magnets, an annual calendar or some great recipe cards, and even spent a ton of time trying to find a company that created the most professional mailers. These interactions were designed to keep me and my brand at the front of the consumer’s mind so that when they thought about real estate, they thought of me first. I can honestly say it worked.
RISMEDIA, March 7, 2011—As social media entrenches itself across the real estate landscape, RISMedia's official Facebook page has become a vibrant online community with more than 4,000 fans and a solid base of approximately 3,000 active monthly users. Are you getting the latest RISMedia FB updates?
RISMEDIA, March 7, 2011—Foreclosures and short sales, collectively known as distressed properties, have accounted for anywhere from 35-48% of home sales in the metropolitan Chicago real estate market over the last year, according to RE/MAX. As a result, distressed homes now represent a huge source of potential competition for those who want to sell their home for more traditional reasons.
RISMEDIA, March 5, 2011—This firmly held consumer belief is possibly the greatest challenge we face in this business. We are all the same. How unfair! We are all unique human beings, with unique hopes, dreams, skills and talents. REALTORS® are like snowflakes. No two are exactly alike, right?
Not according to the consumer. I’m not making this assertion, but amplifying what the majority of consumers seem to believe. I’m also not blaming the industry.
RISMEDIA, March 5, 2011—As we continue to make our way through today’s volatile market, now’s the time to start focusing on your skills and what you’re doing to find business, win the sale and close the deal. Here, Brian Wildermuth, president & co-founder of SharperAgent discusses
RISMEDIA, March 3, 2011—Real estate professionals know that success is, in part, driven by how well they can create a connection. One way to do that is to integrate video into your marketing campaign. With today’s technology, it is easier than ever to capture great video. What previously
RISMEDIA, March 2, 2011—In an industry contingent upon time constraints, fast communication and lead generation, rapidly adopting new technology is important for any successful and progressive brokerage. When it comes to providing revolutionary, cutting-edge tools to its agents,
RISMEDIA, March 1, 2011—You can't get rich quick in real estate, but you definitely can get rich. Protect your investment by anchoring your strategy to the long term hold. Timing is everything. You must maintain control over choosing your timing. ...
RISMEDIA, March 1, 2011—One of my favorite movies is “Miracle,” in which Kurt Russell is playing the coach of the history-making 1980 Olympic hockey team. In the movie, it was his job to assemble a team that would be able to play
RISMEDIA, February 26, 2011—According to the 2010 NAR Profile of Home Buyers and Sellers, 89% of home buyers used the Internet as one of the information sources in their home search process. It is no surprise then that today’s agents are eager to find new ways to reach out to consumers online. A recent REBAC member survey showed that more than half of buyer’s agents have a smartphone and are regularly using social media or networking sites to reach buyers.
RISMEDIA, February 25, 2011—Think back to your college days. You went out all night and drank way too much. The next morning you had a devastating hangover, and one of your buddies came up with the miracle solution—the hair of the dog that bit you. So you started again.
RISMEDIA, February 24, 2011—Better Homes and Gardens Real Estate LLC (“BHGRE”) hosted its first national brand conference last week in Las Vegas at the ARIA Resort and Casino. Named Fusion 2011, the conference was designed to help Better Homes and Gardens Real Estate
RISMEDIA, February 23, 2011—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: Realtors Property Resource™ introduces new features and enhancements; sign up for a truly free trial with REALTOR Benefits® Partner, DocuSign®; and a new
RISMEDIA, February 23, 2011—A landmark book published this week by the Appraisal Institute demonstrates valuation methodologies for controversial easement-related appraisal assignments. The Appraisal Institute is one of the nation’s largest professional associations of real