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Sales & Marketing Tips Archive


Leading in the Online Arena

“The key is getting back to all leads within the first five minutes,” says Galand Haas of the Galand Haas Real Estate team. With 26 years of real estate experience, Haas has been leading in the online arena for quite some time. Read the following interview for top tips and ...


Four Twitter Mistakes That Are Holding You Back

Are you terrible at Twitter? Because of its ability to connect you with more influencers than any other social network, Twitter is a platform you should be focusing on. According to Chris Smith in a recent Watercooler episode, Twitter ...


7 Ways to Keep Clients for Life

You’ve spent months and months helping your client look for their dream home. Finally, the papers are signed and the keys in their hand. Your job is complete—so what happens next? It’s easy to become ...


Need-to-Know Tips for Viral Social Media Marketing in Real Estate

There is a line in online marketing that “content is king.” There’s no arguing that content is the most essential piece to building an online marketing strategy. The second most important piece is creating a great promotion strategy that ensures your content reaches ...


6 Ways to Maximize Your Real Estate Website for 2016

The New Year is an excellent time to reflect on what lead generation efforts did and didn’t work on your real estate website during the previous months. Getting leads from your website is simple. However, simple does not mean it’s easy. ...


You + Google = ?

Over the past three months during our head-first dive into real estate’s digital advertising arena, we’ve covered a lot. As we look to wrap up this four-part series, a quick recap to bring everyone up to speed is in order. ...


Customer-Centric Designs Today, Ensuring Client Affinity for CENTURY 21® Tomorrow

Century 21 Real Estate LLC turns 45 in 2016. In an era fond of retro products and services, the venerable real estate franchisor, reported to be the largest global network in the residential real estate industry with approximately 6,900 independent offices worldwide in ...


Email Marketing Tactics to Bring Your Dead Leads Back to Life

As a busy real estate agent, it’s likely you don’t have time to sculpt the perfect email marketing  strategy for each new lead, prospect and client you have in your database. However, this doesn’t have to be the case. A drip ...


Intelligent Ads: Adding Value to the Broker Value Proposition

As we continue to explore the digital advertising space within the real estate industry, we’ll be shifting our focus to one of our larger reading demographics: brokers. Over the past few months in part one and two of this four-part series, we’ve looked ...


Streamlining Workflow through Personal Service and Online Tools

Are you still playing phone tag with agents and sellers when you want to schedule a showing? ...


Delivering Qualified, Motivated Consumer Leads

As Jeff Cook continues to grow his neighborhood network of boutique offices, he is depending more and more on Homes.com and their Local Connect advertising to ensure each and every one of his agents is not only receiving the most leads, but the most qualified, motivated leads. ...


Three New ‘Tricks’ to ‘Treat’ Your Lead Pipeline

Leads are the lifeblood of the real estate industry. An agent’s ability to convert prospects to clients and continually generate new leads could be the difference between excelling or falling behind. Lead generation is not just a single event, but a ...


The Social Media Holiday Checklist

It's that time of the year again—the holidays are right around the corner! Is your social media strategy ready for the change in activity and posting? If you’re not sure how to take advantage of this transition to truly set yourself up as ...


7 Tips to Make More Sales with Social Media

Does the time you spend working on social media show a huge return on your investment? Not many agents can measure their online effectiveness directly to sales, but the top-performing agents know what to do and how to do it and show impressive ...


Creepy or Cool? Retargeting for Real Estate

Imagine you go shop for a new car. You wander the dealer’s lot and a certain red convertible catches your eye. You kick the tires, open the trunk and even sit in the driver’s seat. But you’re not quite ready to buy, so ...


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