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Sales & Marketing Tips Archive


Realtor.com® Launches New Branding and New Spokesperson, Elizabeth Banks

Underscoring its aggressive growth pattern and reinvigorated strategy in the online real estate space, Tuesday, realtor.com® unveiled a new logo, branding, and national consumer ad campaign featuring popular film star Elizabeth Banks. The announcement was made in Washington, D.C. Tuesday afternoon by Move ...


4 Easy Ways to Grow Your Facebook Audience

The fast-paced world of social media is constantly changing, which can make creating a successful social strategy challenging. When comparing today’s most popular social networks, Facebook is still the most widely used platform. According to Pew Research, 70 percent of adult Internet users ...


Future Focused: ‘Bringing the World to Austin’

We recently had an interview with Michele and Steve Turnquist with Engel & Völkers Austin Westlake in Austin, Texas, who shared the most popular trends in their market, international relocation growth at their company and how they are prepared to ‘Bring the World to Austin.’ ...


Agent Headshots: 8 Do’s and Don’ts

The real estate agent headshot: it’s an absolute necessity in this industry. Your headshot is part of your personal branding, and people expect to see it everywhere—on business cards, your website, public benches and even billboards! Real estate is a face-to-face business, ...


Extreme Marketing: Build a Rollercoaster through Your Listing!

Dutch real estate agency Huizen Promoter built a rollercoaster through an open house, trumping anything anyone else has ever done in real estate. Ever. ...


How to Maximize Your Online Presence on realtor.com®

Learn how top agents are getting up to 10% or more conversions from realtor.com® Internet leads with this free Internet lead conversion download. ...


Protecting Your Real Estate Investment: HSA Home Warranty Covers All the Bases

A proud West Point graduate and former member of the U.S. Armed Forces, you could say that providing protection and security has always been a big aspect of Todd Hetherington’s family tradition. ...


3 Surefire Ways to Connect with More Local Consumers

As a real estate professional, a big part of your job is keeping up with the local community. This is especially important when working with prospective clients who are new to your area. Connecting with these potential buyers and ...


Out-of-the-Box Advertising Key to Capturing Clientele in Hot Markets

On The Move provides real estate professionals with a unique, competitive edge ...


Email vs. Text Message: The Battle for Marketing Supremacy

Ever since the Blackberry first captured our hearts and eyes, those of us old enough to remember the scroll wheel on the side have been glued to these handheld computers we call smartphones. Like addicts—scrolling, waiting, checking—we jump at the opportunity to receive ...


10 Tips for Your Real Estate Newsletter

Do you send a real estate newsletter to your prospects and former clients? Digital newsletters can be a great way to share helpful information, keep in touch and stay top of mind. ...


Do’s and Don’ts for Marketing Agreements

Real estate brokers must comply with the Real Estate Settlement Procedures Act, or RESPA, which prohibits brokers from receiving anything of value in return for the referral of settlement service business. RESPA, however, permits brokers to receive reasonable payments in return for goods ...


2015 Outlook: Constant Connectivity

Perhaps it’s just me, but I would be willing to bet that many of us within the real estate industry are having a hard time getting over the fact that it’s really 2015. The past seven years have been a very long road ...


Video Messaging: 3 Ways to Connect with Your Clients

Do you Skype, FaceTime or schedule Hangouts with your buyers and sellers? If you’re not using these free, Web-based video chat services in your real estate business, you should be. ...


Home Prices End Year on Stable Note

(TNS)—Home prices are ending the year on a stable note, according to new data out Tuesday morning. The Case-Shiller Index—which tracks prices nationwide and in 20 major cities—reported prices grew 4.6 percent in October compared to a year earlier. That’s ...


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