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Sales & Marketing Tips Archive


5 Ways to Nail Brand Consistency Online

Of the Realtors® who use social media for their real estate business, 70 percent use it to build relationships and 64 percent use it for visibility, exposure and marketing (2013-2014 REALTOR® Technology Survey). When it comes to building and maintaining your ...


Promotional Kitchen Calendars Still Rule

Having been in the retail and promotional calendar business for over 35 years, I have listened to many soothsayers predict the “death” of the paper calendar. So far, neither Nostradamus, Mayan calendars nor the influx of ...


How You Can Increase Your Press Coverage

They say there’s no such thing as bad publicity, and while that probably doesn’t apply to real estate, there’s no doubt some good publicity can go a long way. The more visible you are in your community, the more potential clients will reach ...


Maximizing Business in the Sunshine State

Keeping your agents motivated is key to maximizing your business; in the following interview, Jen Dollar, Broker/Owner of Realty Executives Orlando in Central Florida and Seminole, lets us know what it takes to stay on top. ...


45 Percent of Buyers Use Open Houses as Key Part of Home Search

According to the 2013 National Association of REALTORS® Profile of Home Buyers and Sellers, 45 percent of buyers used open houses as a key part of their home search. Facts from the NAR surveys to home buyers say almost half of all home ...


Competing in the Online World of Real Estate

Today’s homebuyers are hungry for information—and they expect to get that information with a few quick taps on their smartphones, tablets or laptops. Reaching potential buyers where they are is critical—and buyers are online. So how can real estate agents ...


4 Video Marketing Tactics to Attract Local Business

While video marketing is not necessarily new to the real estate industry, the demand for it has certainly increased by leaps and bounds in the last few years. Since 90 percent of consumers watch online video (Invodo), this visual ...


5 Bad Ideas for Real Estate Websites

How effective is your real estate website? Check out the following infographic, which runs down 5 don'ts for real estate sites.


Consumer Change Brings Beneficial Ad Opportunities for Agents

The glaring changes that have taken place over the past six years are becoming ever more apparent every day within real estate as the industry continues its path of recovery. One of the biggest changes that’s taken place is the shift from ...


Great Spaces: Beauty on the Outskirts of Monaco

If Great Spaces published a Top 10 list, this breathtaking estate on the outskirts of Monaco would surely make the cut. ...


Roll by Your Competition—Increase Exposure and Customer Service Capability with On The Move

Ask any winning real estate broker their secret to success, and chances are they will talk about increasing exposure. In an era when consumers can find nearly anything with the click of a mouse, positioning your company so that it’s front and center requires innovation. ...


More Leads than We Can Handle

Sitting at my desk going through the mail, I noticed the most beautiful marketing brochure, titled “Everything a Man Could Want for Christmas.” Out of curiosity, I began to thumb through the pages of golf clubs, tools, fishing gear and many other ...


Network Value: It’s All about Relationships

We’re in the business of relationships. Relationships, whether with your affiliates, clients or brokerage management, are what keep our industry moving forward. The focus on value can come in the form of technology, marketing tools and new business strategies; but we cannot ...


The Three P’s of Real Estate Marketing

Make no mistake that until real estate professionals get a contract on a listing they have one job to do: Market the home. It is their job to get as many eyes on a property and feet in the door as possible. ...


National Association of REALTORS® Announces Major National Advertising Campaign

As a new generation of homebuyers enters into recovering real estate markets across the country, the National Association of REALTORS® today announced the launch of a major national advertising campaign in conjunction with realtor.com®, as well as a comprehensive public relations effort, ...


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