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Sales & Marketing Tips Archive


Do’s and Don’ts for Marketing Agreements

Real estate brokers must comply with the Real Estate Settlement Procedures Act, or RESPA, which prohibits brokers from receiving anything of value in return for the referral of settlement service business. RESPA, however, permits brokers to receive reasonable payments in return for goods ...


2015 Outlook: Constant Connectivity

Perhaps it’s just me, but I would be willing to bet that many of us within the real estate industry are having a hard time getting over the fact that it’s really 2015. The past seven years have been a very long road ...


Video Messaging: 3 Ways to Connect with Your Clients

Do you Skype, FaceTime or schedule Hangouts with your buyers and sellers? If you’re not using these free, Web-based video chat services in your real estate business, you should be. ...


Home Prices End Year on Stable Note

(TNS)—Home prices are ending the year on a stable note, according to new data out Tuesday morning. The Case-Shiller Index—which tracks prices nationwide and in 20 major cities—reported prices grew 4.6 percent in October compared to a year earlier. That’s ...


Your 2015 Business Plan – In Less than 5 Minutes

As we move towards the end of the year, it's time to put pen to paper about what worked (and what didn’t) this year, and our goals for next year. There’s no perfect recipe for success, but after working in this industry for ...


NAR Video Spotlight: Rules for Proper Use of NAR’s REALTOR® Trademarks

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® that aims to refresh and educate members about important aspects of being a REALTOR®. Watch for this series each month in RISMedia’s Daily Real Estate Advisor. ...


Work Smarter: Integrate Your Marketing Efforts

The age-old adage of “work smarter, not harder” has never been more relevant. With technology that helps optimize essentially every facet of business, we’re inundated with programs, systems and opportunities to squeeze more productivity out of every waking—and even sleeping—moment. ...


Housing Policy Shifts Offer a Great Conversation Starter with Buyers

With 2015 almost upon us, your action items for the year are surely in place. But here’s one to consider adding near the top of your list: educating potential homebuyers about some major shifts in lending practices. ...


REALTOR® Productivity Study Shows High Optimism despite Low Inventory Concerns

A new study shows REALTORS® are largely optimistic about their local markets, still struggle with low inventory challenges, and 60 percent of them are doing 100 percent of the business. ...


Better Homes and Gardens Real Estate Launches ‘Idea Shed’ Collaboration Platform

Better Homes and Gardens Real Estate announced Monday that it has launched a radically different collaboration platform for the real estate industry, Idea Shed.  The goal of Idea Shed is to provide real estate professionals with an open forum to share their ideas on topics including technology, service, recruiting, prospecting ...


Millennials: Growth and Opportunity

When the U.S. Census Bureau announced earlier this year that only 36 percent of Americans under the age of 35 own a home (the lowest level since the early 1980s), it was easy to jump to the conclusion that the absence of the ...


How Do You Turn an Email Address into Business?

So you’ve got a new lead—congrats! Now, all you need to do is build trust that will convert them into a lifetime, loyal client. Easy, right? Keep in mind that 88%* of homebuyers have stated that they start their search for a new ...


4 Insights about Millennials’ Path to Homeownership

Recently Google reported several positive house hunting trends including the news that Millennials are setting their sights on homeownership more so than other age groups. Now that the economy is recovering, younger buyers are more confident about their ...


Most Popular Keywords when Listing a Property

“Beautiful apartment,” “dream home” and “spacious living room.” These are just several of the most popular terms used by U.S. real estate agents when creating a listing description. ...


Six Tips to Drive More Traffic to Your Website

If you’re tired of your website showing up on the third page of Google’s search results (because let’s face it—nobody clicks that far), here’s some good news. You can absolutely improve your rankings starting today. The bad news? It’s going to cost you. If you want results right now, you’re ...


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