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Sales & Marketing Tips Archive


How Do You Turn an Email Address into Business?

So you’ve got a new lead—congrats! Now, all you need to do is build trust that will convert them into a lifetime, loyal client. Easy, right? Keep in mind that 88%* of homebuyers have stated that they start their search for a new ...


4 Insights about Millennials’ Path to Homeownership

Recently Google reported several positive house hunting trends including the news that Millennials are setting their sights on homeownership more so than other age groups. Now that the economy is recovering, younger buyers are more confident about their ...


Most Popular Keywords when Listing a Property

“Beautiful apartment,” “dream home” and “spacious living room.” These are just several of the most popular terms used by U.S. real estate agents when creating a listing description. ...


Six Tips to Drive More Traffic to Your Website

If you’re tired of your website showing up on the third page of Google’s search results (because let’s face it—nobody clicks that far), here’s some good news. You can absolutely improve your rankings starting today. The bad news? It’s going to cost you. If you want results right now, you’re ...


Wrap Up Your Holiday Business with 5 Social Marketing Gifts

Even though the holiday season is not exactly prime time for buying, selling or renting, we shouldn’t kick back, relax and hibernate until spring.  On the contrary, agents and brokers should take advantage of this time to share good tidings with old and ...


5 Ways to Nail Brand Consistency Online

Of the Realtors® who use social media for their real estate business, 70 percent use it to build relationships and 64 percent use it for visibility, exposure and marketing (2013-2014 REALTOR® Technology Survey). When it comes to building and maintaining your ...


Promotional Kitchen Calendars Still Rule

Having been in the retail and promotional calendar business for over 35 years, I have listened to many soothsayers predict the “death” of the paper calendar. So far, neither Nostradamus, Mayan calendars nor the influx of ...


How You Can Increase Your Press Coverage

They say there’s no such thing as bad publicity, and while that probably doesn’t apply to real estate, there’s no doubt some good publicity can go a long way. The more visible you are in your community, the more potential clients will reach ...


Maximizing Business in the Sunshine State

Keeping your agents motivated is key to maximizing your business; in the following interview, Jen Dollar, Broker/Owner of Realty Executives Orlando in Central Florida and Seminole, lets us know what it takes to stay on top. ...


45 Percent of Buyers Use Open Houses as Key Part of Home Search

According to the 2013 National Association of REALTORS® Profile of Home Buyers and Sellers, 45 percent of buyers used open houses as a key part of their home search. Facts from the NAR surveys to home buyers say almost half of all home ...


Competing in the Online World of Real Estate

Today’s homebuyers are hungry for information—and they expect to get that information with a few quick taps on their smartphones, tablets or laptops. Reaching potential buyers where they are is critical—and buyers are online. So how can real estate agents ...


4 Video Marketing Tactics to Attract Local Business

While video marketing is not necessarily new to the real estate industry, the demand for it has certainly increased by leaps and bounds in the last few years. Since 90 percent of consumers watch online video (Invodo), this visual ...


5 Bad Ideas for Real Estate Websites

How effective is your real estate website? Check out the following infographic, which runs down 5 don'ts for real estate sites.


Consumer Change Brings Beneficial Ad Opportunities for Agents

The glaring changes that have taken place over the past six years are becoming ever more apparent every day within real estate as the industry continues its path of recovery. One of the biggest changes that’s taken place is the shift from ...


Great Spaces: Beauty on the Outskirts of Monaco

If Great Spaces published a Top 10 list, this breathtaking estate on the outskirts of Monaco would surely make the cut. ...


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