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Sales & Marketing Tips Archive


Protecting Your Real Estate Investment: HSA Home Warranty Covers All the Bases

A proud West Point graduate and former member of the U.S. Armed Forces, you could say that providing protection and security has always been a big aspect of Todd Hetherington’s family tradition. ...


3 Surefire Ways to Connect with More Local Consumers

As a real estate professional, a big part of your job is keeping up with the local community. This is especially important when working with prospective clients who are new to your area. Connecting with these potential buyers and ...


Out-of-the-Box Advertising Key to Capturing Clientele in Hot Markets

On The Move provides real estate professionals with a unique, competitive edge ...


Email vs. Text Message: The Battle for Marketing Supremacy

Ever since the Blackberry first captured our hearts and eyes, those of us old enough to remember the scroll wheel on the side have been glued to these handheld computers we call smartphones. Like addicts—scrolling, waiting, checking—we jump at the opportunity to receive ...


10 Tips for Your Real Estate Newsletter

Do you send a real estate newsletter to your prospects and former clients? Digital newsletters can be a great way to share helpful information, keep in touch and stay top of mind. ...


Do’s and Don’ts for Marketing Agreements

Real estate brokers must comply with the Real Estate Settlement Procedures Act, or RESPA, which prohibits brokers from receiving anything of value in return for the referral of settlement service business. RESPA, however, permits brokers to receive reasonable payments in return for goods ...


2015 Outlook: Constant Connectivity

Perhaps it’s just me, but I would be willing to bet that many of us within the real estate industry are having a hard time getting over the fact that it’s really 2015. The past seven years have been a very long road ...


Video Messaging: 3 Ways to Connect with Your Clients

Do you Skype, FaceTime or schedule Hangouts with your buyers and sellers? If you’re not using these free, Web-based video chat services in your real estate business, you should be. ...


Home Prices End Year on Stable Note

(TNS)—Home prices are ending the year on a stable note, according to new data out Tuesday morning. The Case-Shiller Index—which tracks prices nationwide and in 20 major cities—reported prices grew 4.6 percent in October compared to a year earlier. That’s ...


Your 2015 Business Plan – In Less than 5 Minutes

As we move towards the end of the year, it's time to put pen to paper about what worked (and what didn’t) this year, and our goals for next year. There’s no perfect recipe for success, but after working in this industry for ...


NAR Video Spotlight: Rules for Proper Use of NAR’s REALTOR® Trademarks

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® that aims to refresh and educate members about important aspects of being a REALTOR®. Watch for this series each month in RISMedia’s Daily Real Estate Advisor. ...


Work Smarter: Integrate Your Marketing Efforts

The age-old adage of “work smarter, not harder” has never been more relevant. With technology that helps optimize essentially every facet of business, we’re inundated with programs, systems and opportunities to squeeze more productivity out of every waking—and even sleeping—moment. ...


Housing Policy Shifts Offer a Great Conversation Starter with Buyers

With 2015 almost upon us, your action items for the year are surely in place. But here’s one to consider adding near the top of your list: educating potential homebuyers about some major shifts in lending practices. ...


REALTOR® Productivity Study Shows High Optimism despite Low Inventory Concerns

A new study shows REALTORS® are largely optimistic about their local markets, still struggle with low inventory challenges, and 60 percent of them are doing 100 percent of the business. ...


Better Homes and Gardens Real Estate Launches ‘Idea Shed’ Collaboration Platform

Better Homes and Gardens Real Estate announced Monday that it has launched a radically different collaboration platform for the real estate industry, Idea Shed.  The goal of Idea Shed is to provide real estate professionals with an open forum to share their ideas on topics including technology, service, recruiting, prospecting ...


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