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Sales & Marketing Tips Archive


The New First-Time Home Buyers – How to Cultivate Their Business

RISMEDIA, June 16, 2009 Given the new Home Buyer's Tax Credit and the abundance of low-priced inventory available, it is not surprising that first-time buyers account for more than 40% of all current transactions. But just who are these first-time buyers? ...


How to Market to Sellers Facing Foreclosure

RISMEDIA, June 15, 2009-Unfortunately, the rise of foreclosures and short sales is a part of today's real estate market. But it's at this time in our industry when we can reach out and provide the help our clients need. Below are some excellent ways to reach out to distressed homeowners: ...


Century 21 Real Estate Continues Asia Pacific Expansion with the Launch of a Master Franchise in Thailand

RISMEDIA, June 15, 2009-Century 21 Real Estate LLC, the franchisor of the one of the world's largest residential real estate sales organizations, has announced its expansion in Asia Pacific with the signing of a master franchise agreement to open CENTURY 21® franchises in Thailand. With this agreement, Kitisak Jampathipphong, ...


Is Video the Key to Engaging Consumers?

RISMEDIA, June 8, 2009-You have less than six seconds to capture a visitor to your website. Can video be the key to engage the consumer? It could be, if your video appears to be professional. Creating good video is an art form-it gives a good first impression each and every time. ...


Micro-blogging – How to Use Twitter for Market News Alerts

RISMEDIA, June 5, 2009-The real estate marketing gurus who are sold on blogging have been pushing the benefits for a couple of years now. And, many real estate professionals are blogging as a stand-alone Web presence, or as an adjunct to a regular website. But, what if you don't ...


Real Estate Marketing Strategies – 7 Tips to Motivate Your Sphere of Influence to Refer to You

RISMEDIA, April 15, 2009-As a business coach for real estate agents, I often hear my clients say: "I just can't pick up the phone and call my sphere of influence." "Why not?" I ask. ...


Goomzee Featured in Book on High-Tech Marketing

RISMEDIA, April 3, 2009-Goomzee Corporation announced that they've been featured in the third edition of a college textbook on high technology marketing and innovation used nationwide. ...


Excitement about RISMedia’s Top 5 in Real Estate Network Grows as Seminar Series Travels through Florida

Florida Agents Still Have Time to Attend ‘The New Deal in Real Estate' Tomorrow and Friday ...


The Secret to a Successful Sphere of Influence Business Model

RISMEDIA, February 25, 2009-The secret to running a successful SOI-based business is to be a great real estate agent who loves her job and knows her market and stays in touch with the people she knows, without ever pestering them for business or referrals. ...


Creating an Effective Sphere of Influence Business Model

RISMEDIA, February 18, 2009-A Sphere of Influence (SOI) business model is a strategy that focuses on attracting business to you from the people you know and the people you meet socially, as opposed to pursuing business from strangers. It's possible to run a 100% SOI business and never have to ...


Is Your Cell Phone Building Relationships for You?

RISMEDIA, February 3, 2009-Have you found that your toll-free voice recordings aren't working for you like they used to? Like any other technology that goes out of date, toll-free voice recordings are the last generation of technology. Prospective buyers drive by your listings, cell phone in hand, and would like ...


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