Welcome!




Expand Your Education with These Courses from
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
ACE: Purchase Reverse Mortgage Course.
BPOs: The Agent's Role in the Valuation Process.
Bundle 3: CIPS Institute (US Version).

Sales & Marketing Tips Archive


Alternative Roofing Materials That Last and Look Great

If you have clients or prospects who are looking into updating their roof, here are some of the latest developments in systems and materials available. ...


Survey Status Gives Brokers Competitive Edge

Leading real estate firms from across the country are quickly completing RISMedia’s 25th Annual Power Broker Survey, securing their opportunity to be ranked among the nation’s Power Brokers. The survey deadline is February 27, 2013. If you have not completed the ...


REALTOR® Has Fun Marketing Listings, Not to Mention Best Start to Year Ever

“God said I need somebody willing to mow a lawn that isn't her own. And to make a bed that doesn't belong to her. And someone who is ready and willing to receive text messages about crown molding at 2 a.m. ...


New NAR Professionalism Video, Brochure Available

NAR PULSE—A new video and companion brochure from NAR, "A Pathway to Professionalism: Respect Starts Here," are available for use by brokerages. NAR offers a number of resources and tools to help brokers welcome new agents into the REALTOR® family, and its ...


Web 101: Fundamental Do’s and Don’ts of Real Estate Websites

With an estimated 90 percent of homebuyers conducting home searches online, you’d be smart to use the beginning of 2013 to beef up your Web presence. Take a minute to discover the six things you absolutely must include on your real ...


The Mobile Consumer: Remapping the Pathway to Purchase

The mobile device has created a new breed of consumer: The Mobile Consumer. We have not seen this type of change in human behavior since the advent of the automobile. While the World Wide Web changed consumer behavior, it did not change human behavior the way mobile has. As a ...


3 Questions to Ask Yourself Every Morning

I recently held our first training call with our new virtual coaching platform, and noticed that the one topic that drew the most interest was when I covered the topic of “the three questions to ask yourself every single morning.” By simply ...


Getting Listings in a Low-Inventory Market

With many areas of the country being considered a seller’s market, it is it important to hone your skills and show sellers why they should specifically list with you above going FSBO or choosing another agent. Many sellers think that in ...


To Paraphrase Cheshire Cat…Vision

Real estate sales are a business. REALTORS®, like all business owners, must establish a clear vision and then plan the step-by-step method of how to achieve that vision. A vision is like a target. It’s where you want to be, what you want your business to look like when the ...


Four Ways to Stir up Your Database and Find Opportunities

Leads, leads, leads. They’re probably always on your mind. Where to find new leads, how to respond to them quickly, and what it takes to convert them into clients. ...


Monday Morning Mobile: Residential Trends Hit Commercial Real Estate

The commercial real estate industry is often seen as the older, antiquated sibling of the residential real estate industry. However, a new report by inMotion Real Estate indicates that the trends of the younger, cooler, residential industry could be rubbing off on big brother as mobile use in on the ...


Gen Y Is Ready to Buy — Are Agents Ready to Work with Them?

2013 is going to be the year of the first time homebuyer. With home prices rebounding, the job market stabilizing, and mortgages more affordable than ever, the next wave of home buyers are ready to act. This will be the first ...


Marketing Strategies: Right Mindset and Action Lead to Success

Have you ever felt that one part of you is "gung-ho" about success and creates all these action steps for you to do each day, while another part of you is resisting, procrastinating and sometimes even rebelling at what you set ...


HomeServices of America, Inc. Announces Prudential KC Realty through Acquisition of Prudential Gaslight REALTORS®

HomeServices of America, Inc., a Berkshire Hathaway affiliate, announced recently that Blue Springs, Mo.-based Prudential Gaslight REALTORS® is joining the HomeServices of America family of companies. Effective immediately, Prudential Gaslight Realtors will be rebranded Prudential KC Realty to position the company for regional growth in Kansas and Missouri. ...


Maintaining a Strong Foothold in the Multicultural Market

Being able to understand and serve your area demographics is a critical component to mastering your market. Below, Juan Martinez of CENTURY 21 Martinez & Associates talks to RISMedia’s Paige Tepping about understanding working with specific demographics, as well as overall market trends and achieving success. ...


Our Latest News >>