Welcome!




Expand Your Education with These Courses from
Bundle 2: CIPS Elective Courses (Non-US Version).
Expand your education through NAR’s REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
Time Management: Skills for Sales Success: Part Two.
Accredited Buyer’s Representative.
Bundle 2: CIPS Elective Courses (US Version).

Sales & Marketing Tips Archive


It’s Write a Business Plan Month: How to Include Your Marketing Strategy

December is National Write a Business Plan Month - so designated to encourage unhappy employees to become their own satisfied bosses. Whether your goal is to own your own business, become a consultant, a speaker or an author, you'll need to ...


How Agents Should Begin in Planning for the New Year

A critical component to business success in the New Year is reflecting on your previous year and analyzing what worked and what strategies could be improved upon. ...


Don’t Settle for Good Enough

From luxury automobiles to high-tech electronics, the phrase "made in Japan" is synonymous with quality and reliability. The Japanese have a well-deserved reputation for their relentless pursuit of excellence, but it wasn't always that way. ...


End-of-Year ‘Must-Dos’ for Entrepreneurs and Small Business Owners

All year long you’ve been in frantic motion. You’ve put out fires, solved employee snafus and issues, juggled conflicting priorities, fielded exhausting back-to-back meetings, telephone calls, and endless emails. You have motivated yourself and others and kept blocking and tackling month after month by leading and managing your company toward ...


Innovative or Absurd? Racy Listing Video Goes Viral

Here at RISMedia, we love to see what real estate professionals around the world are doing to better their business and sell homes. So when the following videos surfaced featuring lingerie-clad super models and a bare-bottomed man strutting his stuff through ...


Weekly Video Tip: The Rhino Slider Equipment Preview

We’ve been giving you a lot of tips recently on how to not suck at editing so we’re going to switch it up a bit this time around and do an equipment review of the Rhino Slider. ...


Your 2013 Business Plan – In Less Than 5 Minutes

REALTOR.com® Business Beat—As we move towards the end of the year, it's time to put pen to paper about what worked (and what didn’t) this year, and our goals for next year. There’s no perfect recipe for success, but after a dozen years in the business, I can truly attest ...


RREIN Broker Spotlights: Leadership and Partnership Pave the Way to Success

“Buyers are just beginning to understand that the market is at a turning point and they may no longer be in the driver’s seat with regard to price and terms,” says Christy Budnick, Executive Vice President of Prudential Network Realty. Read on for more information about the changing expectations of ...


13 Easy Steps to Optimize your Website for SEO

Social media marketing may be hot, but online search is still king. That makes it imperative for real estate professionals to have a website that finds itself at the top of major search sites like Google and Bing. ...


Weekly Video Tip: How to Use the F-Stop

We’ve given you a brief rundown of how to crush that depth of field, now let’s focus on one of those elements, the F-stop. Here’s a lot of words for you so be sure to take notes. On a lens, the F-stop number affects the size of the lens’ aperture ...


You Don’t Make Money on Your Sphere of Influence

I was speaking at a conference recently where I heard a fellow speaker, Jim Marks, make an interesting comment from the stage. He said you don’t make money on your sphere of influence. At first I was caught off guard ...


The Consumer’s Search for Excellence

Twenty speaking events in the last 45 days has created not only a lot of SkyMiles, but has given me the opportunity to have at least twenty real estate-related conversations while flying between events. As I began this series of ...


The End of Marketing as We Know It

Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy call centers. Glossy pictures of the latest fashions worn by models who barely look human. Crowded store shelves with head-spinning arrays of options arranged in no discernible order (“I just ...


Speak up: Resolve to Advocate for Your Clients, Your Industry and Yourself in 2013

At year end, many of us make resolutions for the upcoming year. I have one I’d urge you put atop your professional list: Speak up. By that I mean, be an advocate for the issues that affect accredited buyers’ representatives ...


Monday Morning Mobile: Can’t Stop, Won’t Stop; Mobile Growth

When you stop and think about it, it’s amazing how fast the mobile space has changed over the past five years. Five years ago Blackberry was the predominant device on the market, while both the Android OS and iOS were both first being released. ...