Welcome!




Expand Your Education with These Courses from
Negotiating Skills: Skills for Sales Success: Part Six.
Customer Relationship Building: Skills for Sales Success: Part Seven.
Territory Management: Skills for Sales Success: Part Eight.
BPOs: The Agent's Role in the Valuation Process.
Bundle 2: CIPS Elective Courses (US Version).

Sales & Marketing Tips Archive


Through April 30, Register for Free Midyear Trade Expo, Earn MVP Reward

You and your agents earn the 2013 Profile of Buyers’ Home Feature Preferences download after registering between April 16-30 for NAR’s free 2013 Midyear Trade Expo. The Expo takes place May 15-16 in Washington, D.C. Attendees will gain access to the latest real estate tools and great networking ...


ERA Real Estate Expands Technology Partnership with Homes.com

ERA Real Estate, a global leader in real estate franchising, and Homes.com, a leader in enterprise-level real estate solutions, have jointly announced a renewal and expansion of their technology and marketing partnership. ERA Real Estate joined forces with Homes.com in 2011 to develop and launch the new ERA.com website powered ...


Product Branding, Service Branding and Personality Branding

We do it all in real estate! So let’s take a look at these three branding components and how they integrate into a branding strategy. ...


Monday Morning Mobile: Mobile Madness

The month of March is typically associated with March Madness, the term used to describe the NCAA College Basketball tournament. However, this year, March Madness not only applied to sporting events but to mobile as well; the technology wave that continues to explode at astronomic levels. ...


Lost Sales Leads: 4 Common Problems and How to Correct Them

U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study. ...


The Hierarchy of Social Networking

When I teach my clients about being a successful social networker without spending a lot of time or money, I start of by explaining a concept I call The Hierarchy of Social Networking. It outlines the steps needed to climb the mountain of social networking. ...


May I Have Lousy Service, Please?

Have you ever bought a product or hired a company and said, “May I have lousy service, please? I’d like to be frustrated by the experience of doing business with you.” Doubtful. ...


Sellers Becoming Confident in the Housing Market, Providing an Optimistic Outlook for the Housing Recovery

Realtor.com®, a leader in online real estate operated by Move, Inc., has released its March data on the U.S. housing market that shows growing optimism and confidence among potential sellers. Realtor.com®’s March 2013 data indicates that while national housing inventory decreased 15.22 percent since last year, the number of listings ...


Number of Improving Housing Markets Holding Steady in April

Following seven consecutive months of gains, the list of improving U.S. housing markets remained virtually unchanged in April, with 273 metros on the National Association of Home Builders/First American Improving Markets Index (IMI), released today. This total reflects a net reduction of one market since March and again includes entrants ...


How Many Can You Name?

For the purposes of this blog post, I’m going to focus on the “big” networks—facebook, twitter, YouTube, Google+, Instagram, Pinterest, foursquare, LinkedIn and flickr. ...


Top Producer Launches Bright Open App in Time for Home Buying Season and Open House Weekend

The Spring home-buying season started early this year and Nationwide Open House Weekend (April 20-21) is right around the corner. As REALTORS® prepare for an influx of opportunities to meet new clients and close transactions, Top Producer and realtor.com® have both launched new tools to real estate professionals ...


Keeping Up with Data in Today’s Ever Changing Market

Brint Wahlberg, ABR, ePRO, GRI, was among the first REALTORS® in the nation to witness the 2009 unveiling of Realtors Property Resource®’s (RPR®) first-generation of Web-based information services. And he immediately saw how he and his company, Windermere Real Estate, could use RPR’s robust data sets with virtually every client. ...


6 Technology Trends That Matter to Your Real Estate Business

The multiple roles that a real estate professional performs on a daily basis have remained, for the most part, unchanged over the years. What has changed is how information is delivered and exchanged. ...


The Inside Scoop on ‘Life of the Listing’ Plans

Let’s say you’re a residential real estate professional with seven listings and are extremely busy. So busy that you’re considering outsourcing the showing scheduling process so you can focus on all the things you want to do to market your listings. ...


Maximizing Your Online Reputation – Part I: How the Internet Can Make or Break Your Business

Editor’s Note: This is the first of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this ...


Our Latest News >>