Welcome!




Expand Your Education with These Courses from
Time Management: Skills for Sales Success: Part Two.
Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
Bundle 1: CIPS Core Course (US Version).

Sales & Marketing Tips Archive


Expanded Errors and Omissions Protection for REALTORS®

NAR PULSE—Victor O. Schinnerer, a REALTOR Benefits® Program partner, has expanded their errors & omissions policy with additional coverage enhancements for REALTORS®. The new policy increases the important protection that Real Estate E&O insurance offers REALTORS®, brokers, and commercial professionals. Learn more by visiting REALTOR.org/RealtorBenefits or call 888-429-6638. ...


Avoid These Real Estate Advertising Slogans

In the season premier of “Mad Men,” Creative Director Peggy Olsen uses a technique learned from Don Draper to help form ad copy for a client. She writes a letter as if she is a consumer recommending the product to a ...


Leveraging Social Media for Online Lead Generation

Targeting, converting and nurturing online leads are challenges many real estate professionals face. From the expense to the tools and management, knowing how and where to spend time and money can feel like an immense undertaking. ...


Get Ready For the Nationwide Open House Weekend April 20-21

In preparation for Open House weekend, realtor.com® and Top Producer® have jointly collaborated on two elements of a successful open house: Attendance and follow-up. ...


Maximizing Your Online Reputation, Part 3: Get Reviewed on Social Media to Enhance Your Image

Editor’s Note: This is the third of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this series in RISMedia’s Friday Weekly Business Builder e-newsletter. ...


Builders Will Build, Buyers Will Buy – Will You Get in the Game?

Here’s an interesting question for brokers, managers and sales professionals: ...


Why Social, Why Now?

Why is social marketing important to your business and agents? Imagine if every client you ever had was in a room – a room with not only you, but all of their friends. The truth is, this room exists, yet in the digital sense. When you connect with a current ...


Motivate Yourself to Success

I have learned that if I look at an idea, thought or phrase every day, there is a good chance I will internalize its essence and make it part of me. This is no great revelation, as evidenced by the market for motivational quotes in fancy frames found in offices ...


Royal LePage Launches Fully Mobile, Bilingual Marketing Center

In what the company is calling a bold effort to cut the cord that tethers real estate agents to their desktops, Royal LePage Real Estate Services has announced it will launch what it says is the real estate industry’s first fully ...


Through April 30, Register for Free Midyear Trade Expo, Earn MVP Reward

You and your agents earn the 2013 Profile of Buyers’ Home Feature Preferences download after registering between April 16-30 for NAR’s free 2013 Midyear Trade Expo. The Expo takes place May 15-16 in Washington, D.C. Attendees will gain access to the latest real estate tools and great networking ...


ERA Real Estate Expands Technology Partnership with Homes.com

ERA Real Estate, a global leader in real estate franchising, and Homes.com, a leader in enterprise-level real estate solutions, have jointly announced a renewal and expansion of their technology and marketing partnership. ERA Real Estate joined forces with Homes.com in 2011 to develop and launch the new ERA.com website powered ...


Product Branding, Service Branding and Personality Branding

We do it all in real estate! So let’s take a look at these three branding components and how they integrate into a branding strategy. ...


Monday Morning Mobile: Mobile Madness

The month of March is typically associated with March Madness, the term used to describe the NCAA College Basketball tournament. However, this year, March Madness not only applied to sporting events but to mobile as well; the technology wave that continues to explode at astronomic levels. ...


Lost Sales Leads: 4 Common Problems and How to Correct Them

U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study. ...


The Hierarchy of Social Networking

When I teach my clients about being a successful social networker without spending a lot of time or money, I start of by explaining a concept I call The Hierarchy of Social Networking. It outlines the steps needed to climb the mountain of social networking. ...


Our Latest News >>