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Sales & Marketing Tips Archive


Communicating the Fiscal Cliff’s Real Estate Impact to your Clients

What kind of communication have you had with your real estate clients over the past few days? In most years, the past two weeks were a holiday. New Year’s followed Christmas, and the pursuit for a new house was likely put ...


Are You Providing Your Customers with the Best User Experience?

Should I have a website?It’s crazy to imagine asking yourself this in 2013, isn’t it? However, look back to 15 years ago and this question may not have even crossed your mind. To be fair, there wasn’t data back ...


5 Reasons Why Short Sales Can Grow Your Business

Short sales continue to play a part in the real estate landscape and sources show that this niche will thrive well into 2013. Even though short sales can be difficult to close, there are many reasons why they should be a part of your main business strategy with a specific ...


NAR Power Broker Roundtable: ‘The Hottest New Apps: Are They Helping to Drive Your Success?’

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Jeff Barnett, NAR’s Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


3 Tips to Ignite Your Recruiting Efforts in the New Year

A successful company relies heavily on the competence and effectiveness of its people. As an owner or manager hiring the right people falls squarely on your shoulders. Unfortunately for most, sifting through resumes, scheduling interviews and working to ...


Make 2013 the Year of Partnership

Welcome, 2013! For those of us in real estate, it’s refreshing to see so many positive market indicators after a couple years of facing down challenging conditions. As a nation and in my hometown of Chicago, the real estate recovery seems on track. ...


Marketing Strategies: 5 Things You Need for a Break-Out Year

Let me ask you a couple questions: ...


Home-Selling Strategies: Going Mobile

For a career that requires constant adapting, traveling, meetings and research, mobile technology has become critical for real estate professionals everywhere. But it’s how you use it that determines whether or not this technology can help you succeed at what you do. ...


Become a Confident, Knowledgeable Short Sale Agent

REOs are not as prevalent as they once were due to the increasing popularity of short sales. With the inventory of traditional sales much lower than it has been in the past, short sales are here to stay. ...


You’re in Real Estate…Are You Keeping It ‘Real?’

My friend CJ says that until the recent political season, the only people she ever “unfriended” on Facebook were real estate people. And she’s in real estate! ...


Getting your Website in Lead Generation Mode

The secret to web marketing success is understanding that it’s a blend of website strategy, offline marketing and your social media. Here are 10 steps to make sure you do just that. ...


It’s Write a Business Plan Month: How to Include Your Marketing Strategy

December is National Write a Business Plan Month - so designated to encourage unhappy employees to become their own satisfied bosses. Whether your goal is to own your own business, become a consultant, a speaker or an author, you'll need to start with a business plan. ...


Brokers, Have You Married Your Offline Brand with Your Online Presence?

Nationwide, brokers are struggling to combine their traditional operating model with the new, fast-paced online environment where agents and consumers live. Despite our rapidly evolving online culture, most real estate brokerages remain offline. I would argue it’s mainly because brokers and ...


10 Fraud Blind Spots to Watch Out for in 2013

When you’re driving, you want to be sure you’re covering all your blind spots in order to stay safe on the road. Well the same goes for fraud. ...


4 Ways to Embrace Omnichannel Marketing in 2013

With their holiday plans locked in, most chief marketing officers are turning their focus to 2013. At the center of their attention is omnichannel retailing, a phenomenon that for many brands is as compelling as it is confounding. ...


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