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Sales & Marketing Tips Archive


Monday Morning Mobile: No Mobile, No Business

Last week, a conversation with colleagues became heated when someone challenged the well-known quote from Google’s executive chairman, “If you don’t have a mobile strategy, you don’t have a future strategy,” as outdated. According to my colleague, “If you don’t have a mobile strategy, you won’t have a business.” While ...


3 Keys to Building Customer Loyalty

What matters most to clients is constantly evolving and has changed exponentially over the last several years. In order to keep up, meet clients’ needs with intention and build customer loyalty, real estate professionals must create differentiation. ...


Is Google+ Better for Business than Facebook or Twitter?

In the world of social networks, innovation can quickly change the field of frontrunners -- remember LiveJournal? ...


RE/MAX 2013 National Ad Campaign Rolls Out, Targets a Broader Audience

On February 25, RE/MAX will launch the next highly anticipated phase of its successful national ad campaign “For All the Things that Move You®.” The campaign features the specific desires of a variety of consumers and suggests that RE/MAX agents understand their dreams and can make them come true. ...


Marketing Strategies: Easy Ways to Turn a Scarcity Mindset into a Prosperity Mindset

What do you do when you notice a gap between where you are and where you want to be? ...


Home Showing Best Practices for Buyer’s Agents

There are hundreds of articles dedicated to helping seller’s agents ready their listings for home showings and open houses. Seller’s agents can use these resources to learn how to stage a house, scent or un-scent a room and even serve the most appealing refreshments. But what about buyer’s agents? Are ...


Next Generation ‘Beta Brokerages’ Reveal Groundbreaking Trends

The Beta Brokerage concept shares case studies of entrepreneurial unaffiliated brokers that are breaking the rules of tradition. Better Homes and Gardens® Real Estate works with these companies’ leaders to understand and share their strategies through the brand’s Beta Brokerage Directory. ...


Top Producer Systems Now Integrated with Dropbox and Google Drive

Top Producer Systems, a leading developer of media and technology solutions for real estate professionals owned and operated by Move, Inc., recently announced the expansion of its CRM product to include Dropbox and Google™ Drive integration, the ability to apply action plans from mobile devices, and new tools to manage ...


Building Real Estate Relationships in the New Generation: What the Rest of Us Learn from YPNers

In this month’s NAR Power Broker Roundtable, panelists from the Young Professionals Network discuss how they are conducting the business of real estate in today’s tech-savvy world—and what we can learn from them. ...


Build a Business Plan in 5 Minutes

Try this quick and easy way to calculate how many new prospects you will need to acquire to reach your business goals. No spread sheets or calculations are required; this free tool will do the work for you. ...


Growing Your Business, Many Faces at a Time

If you already have a personal profile on Facebook, you’re hardly alone. So do 500 million others. But do you have a Facebook business page? Previously called a fan page, a Facebook business page is a great place to demonstrate your team’s real estate expertise and, ideally, attract new customers ...


Alternative Roofing Materials That Last and Look Great

If you have clients or prospects who are looking into updating their roof, here are some of the latest developments in systems and materials available. ...


Survey Status Gives Brokers Competitive Edge

Leading real estate firms from across the country are quickly completing RISMedia’s 25th Annual Power Broker Survey, securing their opportunity to be ranked among the nation’s Power Brokers. The survey deadline is February 27, 2013. If you have not completed the ...


REALTOR® Has Fun Marketing Listings, Not to Mention Best Start to Year Ever

“God said I need somebody willing to mow a lawn that isn't her own. And to make a bed that doesn't belong to her. And someone who is ready and willing to receive text messages about crown molding at 2 a.m. ...


New NAR Professionalism Video, Brochure Available

NAR PULSE—A new video and companion brochure from NAR, "A Pathway to Professionalism: Respect Starts Here," are available for use by brokerages. NAR offers a number of resources and tools to help brokers welcome new agents into the REALTOR® family, and its ...


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