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Sales & Marketing Tips Archive


HomeServices of America, Inc. Announces Prudential KC Realty through Acquisition of Prudential Gaslight REALTORS®

HomeServices of America, Inc., a Berkshire Hathaway affiliate, announced recently that Blue Springs, Mo.-based Prudential Gaslight REALTORS® is joining the HomeServices of America family of companies. Effective immediately, Prudential Gaslight Realtors will be rebranded Prudential KC Realty to position the company for regional growth in Kansas and Missouri. ...


Maintaining a Strong Foothold in the Multicultural Market

Being able to understand and serve your area demographics is a critical component to mastering your market. Below, Juan Martinez of CENTURY 21 Martinez & Associates talks to RISMedia’s Paige Tepping about understanding working with specific demographics, as well as overall market trends and achieving success. ...


How Next Generation “Beta Brokerages” Are Shaping the Industry

Change is inevitable. From the music we enjoy to where we spend our next vacation, innovative marketing and an insatiable consumer keep our culture and our products constantly on the move. They revolutionize how we live and how we run our ...


Top 5 Spotlight: Treat Real Estate like a Business to Find Success

What is the key to happiness in the real estate business? According to Brandon Brittingham of Long & Foster Real Estate, it’s hard work. Read on for Brittingham’s tips for maximizing your online presence, connecting with your community, and more. ...


Adaptability Is Key to Success in the Year Ahead

It’s a new year, and that’s reason enough to celebrate. But now it’s time to get down to business and look at your plans for 2013. Have you set goals for the year? If not, don’t worry; it’s never too late to come up with a plan that helps you ...


Thank You Cards: Small Investment, Big Impact

Q: What piece of marketing collateral can you send just about anyone – grad student, retiree, working mother etc… – and be almost 100 percent sure they’ll open it? ...


Real Estate for Today…and Tomorrow

Her office is in Lexington Park, Md. His is 70 miles away in Alexandria, Va. But for company president Mary Lynn Stone and CEO Todd Hetherington, the partners and dynamic visionaries behind CENTURY 21 New Millennium, the distance is bridged by a focused synergy that powers the company’s success. ...


Order Your 2013 Membership Card

NAR PULSE—Showcase your REALTOR® membership with pride by ordering your 2013 member card today. Choose a personalized background, add up to six of your designations and certifications and order a plastic version. Or, download the iPhone or Android app to display your customized card on your smartphone or ...


Ask the Expert: Incorporating Video into Recruiting Strategy

Today’s Ask the Expert Q & A features, Rudy Bachraty, the director of communications and partner strategies for WellcomeMat. ...


Product Showcase: Taking another Look at Top Producer

The folks at Top Producer have recently announced several new innovations to its popular CRM platform. If you haven’t been keeping with Top Producer’s CRM system lately, you owe yourself a refresher tour to see how far this legendary follow-up workhorse has come in remaking itself as a nimble and ...


Adaptability Is Key to Success in the Year Ahead

It’s a new year, and that’s reason enough to celebrate. But now it’s time to get down to business and look at your plans for 2013. Have you set goals for the year? If not, don’t worry; it’s never too late to come up with a plan that helps you ...


Monday Morning Mobile: Mobile Can Help Sell – Cars and Homes

Consumer search is shifting to mobile faster than most are prepared for. Our mobile and tablet devices have become the primary search tool for all of our consumer goods needs and it’s impacting the way many companies think about how they interact with consumers. ...


How to Optimize Your Real Estate Photos for SEO

Most real estate professionals take a lot of time and spend a lot of money optimizing their website for SEO. But there are surprisingly few who take the time to optimize their real estate photography for SEO. ...


Marketing Strategies: Create Your 2013 Success Blueprint

Many people who want to create success for the New Year don’t realize that in order to do that, they need to have a blueprint for success. What does that mean specifically? It takes two things to create a blueprint for success. ...


In the Spotlight: Taking Advantage of Every Opportunity

Are you looking for a new strategy to master a slow market? According to Doug Collins, President of Prudential Collins-Maury, Inc., the key is to maintain a steady source of well-priced listings in good condition. “Be honest with your agents and address issues head-on,” says Collins. “You must also force ...


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