Welcome!




Expand Your Education with These Courses from
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
Bundle 2: CIPS Elective Courses (US Version).

Sales & Marketing Tips Archive


Adaptability Is Key to Success in the Year Ahead

It’s a new year, and that’s reason enough to celebrate. But now it’s time to get down to business and look at your plans for 2013. Have you set goals for the year? If not, don’t worry; it’s never too late to come up with a plan that helps you ...


Monday Morning Mobile: Mobile Can Help Sell – Cars and Homes

Consumer search is shifting to mobile faster than most are prepared for. Our mobile and tablet devices have become the primary search tool for all of our consumer goods needs and it’s impacting the way many companies think about how they interact with consumers. ...


How to Optimize Your Real Estate Photos for SEO

Most real estate professionals take a lot of time and spend a lot of money optimizing their website for SEO. But there are surprisingly few who take the time to optimize their real estate photography for SEO. ...


Staying Top-of-Mind in a Crowded Real Estate Market

For real estate professional Elizabeth Monarch of RE/MAX Associates, Louisville, Ky., staying in touch with clients is more than just about maintaining a competitive edge. With 62 percent of her business coming from repeat customers and referrals, staying top-of-mind is a vital part of her continued success. With The Personal ...


Marketing Strategies: Create Your 2013 Success Blueprint

Many people who want to create success for the New Year don’t realize that in order to do that, they need to have a blueprint for success. What does that mean specifically? It takes two things to create a ...


In the Spotlight: Taking Advantage of Every Opportunity

Are you looking for a new strategy to master a slow market? According to Doug Collins, President of Prudential Collins-Maury, Inc., the key is to maintain a steady source of well-priced listings in good condition. “Be honest with your agents and address issues head-on,” says Collins. “You must also force ...


Second Century Ventures Brings Cloud Computing to REALTORS®

The National Association of REALTORS®’ venture capital fund Second Century Ventures has become a strategic investor in Symform, a distributed cloud backup service. ...


The Money’s in Mobile

I have made the point over the past couple months that our mobile devices have taken over as the primary consumer search tool for most of us and will take over for the rest of us in the near future. Yes, ...


Building Your Pipeline: Why Now Is the Perfect Time

Generating more leads is probably permanently on your to-do list. But as we turn the page into a new year, it’s the perfect time to tackle this one head-on.  Why now? According to recent research, typical consumers think ...


What Today’s Homebuyer Wants and How You Can Give It to Them

Buying a home is a multifaceted and often confusing transaction no matter how well-informed the buyer may seem. Today’s homebuyer is savvier than ever, having more information than ever before available right at their fingertips. ...


13 Keys to Building a Killer Business in 2013

One of the benefits that the Top 5 in Real Estate Network® offers its members is the opportunity to participate in monthly ‘This Way to the Top’ webinars. Each month we focus on a single topic of interest, which is also reflected in our coaching programs, our community interchanges and ...


Web 101: Fundamental Dos and Don’ts of Real Estate Websites

With an estimated 90 percent of home buyers conducting home searches online, you’d be smart to use the beginning of 2013 to beef up your web presence. Take a minute to discover the six things you absolutely must include on your ...


Industry Advisor: Build a Business Plan

Most of us start the new year with great aspirations about developing and implementing a new business plan for the upcoming year. Unfortunately, three-quarters of those business plans never get fully implemented. ...


The Right Place at the Right Time

Is your company utilizing effective marketing strategies? How about the latest trends in technology? “The text-in codes we place on listings are loved by buyersvisiting our area,” says June Slusser, President of Coldwell Banker High Country Realty. “Our agents benefit by capturing the mobile number, which gives them the opportunity ...


Communicating the Fiscal Cliff’s Real Estate Impact to your Clients

What kind of communication have you had with your real estate clients over the past few days? In most years, the past two weeks were a holiday. New Year’s followed Christmas, and the pursuit for a new house was likely put ...


Our Latest News >>