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Sales & Marketing Tips Archive


3 Tips for Creating an Effective Lead Generation Follow-Up Strategy

In a recent survey by Forbes, it was found that over 71 percent of Internet leads were lost, marked dead or simply thrown out. So how could this happen when a company’s hard-earned money was allocated and budgeted for ...


Luxury Portfolio International® Issues White Paper on “The Emotional Role of Home”

Luxury Portfolio International® has issued a white paper on “The Emotional Role of Home,” created to bring its member firms a clearer understanding of today’s high-net-worth Americans in an effort to best serve this discerning luxury clientele. ...


In Focus with BH&G: Agent of Change: A Conversation with Power Broker Miguel Berger

Editorial note: Watch for ‘In Focus with BH&G’ as a new monthly column to appear the first Tuesday of each month. ...


Realtor.com® Launches New Branding

NAR PULSE—Recent changes are the beginning of the revitalization of the realtor.com® brand. The changes followed months of research on what consumers want, based on their direct input and analytics of their online behavior. The result will be an improved experience for consumers and for real estate professionals. ...


Creating a Winning Environment

There’s an old business adage that says, “Hire slow and fire fast.” The new mantra seems to be “hire fast and fire fast.” I haven’t decided yet whether hiring cautiously or quickly is the right way to go—I’ve seen both work ...


Realtor.com Kicks Off Consumer-Inspired Marketing Campaign and Unveils Complete Rebrand

Move, Inc., a leader in online real estate and operator of realtor.com®, has launched a new marketing campaign called, “Find It First,” less than a week after debuting an entirely new look and feel on realtor.com®. The campaign highlights the company’s commitment to helping consumers find the home of their ...


New Berkshire Hathaway HomeServices Branding Announced at Prudential Conference

HSF Affiliates LLCSM unveiled the new Berkshire Hathaway HomeServices brand logo and quality seal yesterday at the annual Prudential Real Estate Sales Convention, signaling a historic moment in residential real estate. From the stage of Caesars Palace in Las Vegas, Prudential ...


Monday Morning Mobile: The ‘Mobile First’ Mentality

We’ve all heard of the ‘Mobile First’ Mentality, persisted by quotes from tech giants such as Dr. Eric Schmidt, Executive Chairman of Google who said “if you don’t have a mobile strategy, you don’t have a future strategy.” Last week we saw this go from concept to practice when Facebook ...


Ask the Expert: Short and Foreclosure Sale Advice

Are you working with clients purchasing a short sale or foreclosure? David R. Leopold, Owner of Pillar to Post Home Inspection in Fairfield County, Conn., gives us insight into handling these situations. ...


Because Service Matters

Do you remember how good the food was at a restaurant if the service was terrible? More importantly, would you go back and endure terrible service just for the food? If you are like me, meals always taste better when accompanied by great service. A big part of offering great ...


Ask the Expert: Leveraging Video Assets

The following Ask the Expert Q & A features Christian Sterner, the co-founder of WellcomeMat. ...


The Good, Bad and Ugly: Social Media’s Impact on Your Brand

(eM+C)—There's no denying that social media has taken the world by storm. Facebook, LinkedIn and Twitter boast millions of users. Social media is a huge engagement, staffing, retention and, increasingly, branding tool. It's at the foundation of what I call tri-branding — i.e., when companies use social media to link ...


Building Your Pipeline: Why Now Is the Perfect Time

Generating more leads is probably permanently on your to-do list. But as we move ahead through the year, it’s a good time to tackle this one head-on. Why now? According to recent research, typical consumers think about the possibility of buying ...


Highlights from a Conversation with Alex Perriello and Sherry Chris

Alex Perriello, President and CEO of The Realogy Franchise Group joined us at our recent Better Homes and Gardens® Real Estate brand conference in Las Vegas and shared insights into the housing market and advice on how real estate professionals can ...


The Consumer Retention Conundrum

• Only 18 percent of brokerages received repeat business. ...


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