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Sales & Marketing Tips Archive


Four Content Strategies to Boost Your Social Rankings

We all know that social media is a great way to communicate with potential clients. A recent study shows that nearly 1.7 billion people have active social media accounts, but capturing their attention is only half the battle. The ...


Share This, Not That: How to Post Successfully on Social Media

You’ve been hearing it for a while now: you should be on social media. You should be marketing yourself on social media. You’ve got it. But how do you get started? How do you get active here in a way that actually creates the impact ...


Mobile Marketing: Best Practices for Texting

Often times, real estate agents and brokers have a hard time seeing how text message communication can be used effectively to market themselves and their real estate businesses. If you have a plan of action and know what’s appropriate, using text messaging for ...


Online Visibility Boosting Tips You Can Implement Today

With constant access to technology, consumers now turn to the Internet for most of their real estate needs. In fact, according to the National Association of REALTORS®, 92 percent of people now use the Internet in their home search. While it’s ...


The IMLS: Going Global in a Shrinking World

For Dan Forsman, president and CEO of Berkshire Hathaway HomeServices Georgia Properties, it’s the new wave in real estate—a means to attract foreign buyers searching in their native language to local Atlanta listings. ...


Company Spotlight: Why Should You Care about Branding?

As a real estate professional, your plate is heaping with to-do’s. Take care of current clients, keep up with past ones and scour for new ones—all while managing your daily tasks. When it comes to branding, it’s easy to see why some agents may fall behind. ...


The Right Messaging Plus the Right Technology Equals More Business

In the following interview, John Brauer, the Managing Broker of Windermere Real Estate in Missoula, Mont., offers insight on recruiting, finding quality leads, and bettering your business. ...


Five Ways to Grow Your Real Estate Business through Instagram

In real estate, agents focus on stories. Whether it’s the seller’s memories in their old home or the buyer’s hopeful dreams in their new one, agents use these emotions to connect with their clients. What better way ...


Content Marketing for Real Estate Professionals

Having a website is a great start as a professional platform to gain contacts, but you’ll soon find that it isn't enough to bring in the volume of leads needed to realize your goals as a real estate professional. You will find, however, ...


Ask the Expert: How Can Agents Find Long-Term Success?

Today's Ask the Expert column features John Wendorff, The Personal Marketing Company’s chief encouragement officer. ...


Own Your Digital Personality: Social Media & Building Your Personal Brand

Jeff Bezos, the CEO of Amazon, famously said, “Your brand is what people say about you after you leave the room.” In today’s digital age, what people used to say “in the room” often now occurs online. From online reviews to social ...


Addressing the Lead Conversion Conundrum

For real estate professionals across the board, successfully converting online leads into clients can be a challenging proposition, considering the numerous demands on their time. Agents, by necessity, focus on the customers that are ready to transact, and are traditionally ill equipped to ...


5 Ways to Craft a Compelling Media Pitch

Business owners need to be able to sell their news to the media and the public if they want coverage. But how do you go about garnering media coverage? Simple: You have to craft a compelling pitch. Here are five ways to ...


A Look Inside the NYC Luxe Life

Ever wonder what it would be like to live the life of a Manhattan mogul or city-dwelling celeb? Well, guests at RISMedia’s Real Estate CEO Exchange this week will get to experience that lifestyle first hand—at least for an hour or two!—during the event’s unique closing event, “The Ultimate ...


How Tech-Savvy Home Upgrades Can Move Your Listings Faster

Real estate, like many other industries, is founded on an age-old principle—buy low, sell high. Home sellers want to price their home for its highest value, and buyers want to find a dream home that will ...


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