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Sales & Marketing Tips Archive


Great Spaces: Beauty on the Outskirts of Monaco

If Great Spaces published a Top 10 list, this breathtaking estate on the outskirts of Monaco would surely make the cut. ...


Roll by Your Competition—Increase Exposure and Customer Service Capability with On The Move

Ask any winning real estate broker their secret to success, and chances are they will talk about increasing exposure. In an era when consumers can find nearly anything with the click of a mouse, positioning your company so that it’s front and center requires innovation. ...


More Leads than We Can Handle

Sitting at my desk going through the mail, I noticed the most beautiful marketing brochure, titled “Everything a Man Could Want for Christmas.” Out of curiosity, I began to thumb through the pages of golf clubs, tools, fishing gear and many other ...


Network Value: It’s All about Relationships

We’re in the business of relationships. Relationships, whether with your affiliates, clients or brokerage management, are what keep our industry moving forward. The focus on value can come in the form of technology, marketing tools and new business strategies; but we cannot ...


The Three P’s of Real Estate Marketing

Make no mistake that until real estate professionals get a contract on a listing they have one job to do: Market the home. It is their job to get as many eyes on a property and feet in the door as possible. ...


National Association of REALTORS® Announces Major National Advertising Campaign

As a new generation of homebuyers enters into recovering real estate markets across the country, the National Association of REALTORS® today announced the launch of a major national advertising campaign in conjunction with realtor.com®, as well as a comprehensive public relations effort, ...


Top Brokers – Leisey, Baris, Saunders, and Wong – Share Winning Culture and Marketing Strategies

A wise man once decreed: “If I can make it there, I’ll make it anywhere!” Truer words have never been spoken. New York, New York is one of the most diverse, colorful, and business-centric cities in the world, which is exactly why RISMedia ...


Maximizing Your Connection with Internet Leads

Making an interactive online presence for yourself is an important step toward attracting more prospective clients and reaching real estate success. However, once you've gained an online lead, it's important that you maximize your potential connection with them. Read on as Ginger McQuigg, Senior Vice President, Residential Sales with Berkshire ...


Ask the Expert: How Can You Update Your Open House Strategy?

Today's “Ask the Expert” column features Doug Breaker, President and CEO of HomeFinder.com. ...


Keeping Pace with Today’s Mobile-Driven World

As technology continues to change the way real estate professionals conduct business on a day-to-day basis, having a website is no longer enough when it comes to setting yourself apart from the competition. Today, maintaining a competitive edge is all about building ...


You Say You Want a Revolution? It’s Time You Got More from Your Broker

There are a lot of big name real estate brokerages out there touting their long history in the business and offering that as the reason agents should work with them. It’s an age-old tactic that has historically been effective. But, in today’s ...


Why Blogging Is Important for Real Estate Professionals

You may be questioning whether you should be blogging as a part of your overall marketing plan. You may have heard that blogging will improve your overall SEO results, as well as drive increased visitor numbers to your website. However, you may ...


What Social Media Platforms Are Best for Your Real Estate Business? Part One

You probably have a Facebook account. You may also watch videos on YouTube and upload pictures to Instagram. Maybe you tweet a few times per week. Chances are you’re adept at social media on an individual level—where you post about events happening ...


Agents, Don’t Do It All Yourself…Lean on Your Affiliate Service Providers for Content

By now, we all know that being visible and active on social media is a must for any real estate business. It helps create leads, keep in touch with past clients and increase your sphere of influence. I know what you’re thinking. I hear things like, “I don’t have time ...


Don’t Miss Phenomenal Success with Seller Leads Webinar This Friday

Realtor.com is hosting a series of free webinars this week on generating and converting leads. Phenomenal Success kicks off this Friday at 10 a.m. PST, with two more webinars being held tomorrow. Read on to register and learn more. ...


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