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Sales & Marketing Tips Archive


Customer-Centric Designs Today, Ensuring Client Affinity for CENTURY 21® Tomorrow

Century 21 Real Estate LLC turns 45 in 2016. In an era fond of retro products and services, the venerable real estate franchisor, reported to be the largest global network in the residential real estate industry with approximately 6,900 independent offices worldwide in ...


Email Marketing Tactics to Bring Your Dead Leads Back to Life

As a busy real estate agent, it’s likely you don’t have time to sculpt the perfect email marketing  strategy for each new lead, prospect and client you have in your database. However, this doesn’t have to be the case. A drip ...


Intelligent Ads: Adding Value to the Broker Value Proposition

As we continue to explore the digital advertising space within the real estate industry, we’ll be shifting our focus to one of our larger reading demographics: brokers. Over the past few months in part one and two of this four-part series, we’ve looked ...


Streamlining Workflow through Personal Service and Online Tools

Are you still playing phone tag with agents and sellers when you want to schedule a showing? ...


Delivering Qualified, Motivated Consumer Leads

As Jeff Cook continues to grow his neighborhood network of boutique offices, he is depending more and more on Homes.com and their Local Connect advertising to ensure each and every one of his agents is not only receiving the most leads, but the most qualified, motivated leads. ...


Three New ‘Tricks’ to ‘Treat’ Your Lead Pipeline

Leads are the lifeblood of the real estate industry. An agent’s ability to convert prospects to clients and continually generate new leads could be the difference between excelling or falling behind. Lead generation is not just a single event, but a ...


The Social Media Holiday Checklist

It's that time of the year again—the holidays are right around the corner! Is your social media strategy ready for the change in activity and posting? If you’re not sure how to take advantage of this transition to truly set yourself up as ...


7 Tips to Make More Sales with Social Media

Does the time you spend working on social media show a huge return on your investment? Not many agents can measure their online effectiveness directly to sales, but the top-performing agents know what to do and how to do it and show impressive ...


Creepy or Cool? Retargeting for Real Estate

Imagine you go shop for a new car. You wander the dealer’s lot and a certain red convertible catches your eye. You kick the tires, open the trunk and even sit in the driver’s seat. But you’re not quite ready to buy, so ...


Four Content Strategies to Boost Your Social Rankings

We all know that social media is a great way to communicate with potential clients. A recent study shows that nearly 1.7 billion people have active social media accounts, but capturing their attention is only half the battle. The ...


Share This, Not That: How to Post Successfully on Social Media

You’ve been hearing it for a while now: you should be on social media. You should be marketing yourself on social media. You’ve got it. But how do you get started? How do you get active here in a way that actually creates the impact ...


Mobile Marketing: Best Practices for Texting

Often times, real estate agents and brokers have a hard time seeing how text message communication can be used effectively to market themselves and their real estate businesses. If you have a plan of action and know what’s appropriate, using text messaging for ...


Online Visibility Boosting Tips You Can Implement Today

With constant access to technology, consumers now turn to the Internet for most of their real estate needs. In fact, according to the National Association of REALTORS®, 92 percent of people now use the Internet in their home search. While it’s ...


The IMLS: Going Global in a Shrinking World

For Dan Forsman, president and CEO of Berkshire Hathaway HomeServices Georgia Properties, it’s the new wave in real estate—a means to attract foreign buyers searching in their native language to local Atlanta listings. ...


Company Spotlight: Why Should You Care about Branding?

As a real estate professional, your plate is heaping with to-do’s. Take care of current clients, keep up with past ones and scour for new ones—all while managing your daily tasks. When it comes to branding, it’s easy to see why some agents may fall behind. ...


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