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Sales & Marketing Tips Archive


Improving Your Office Environment: Bright, Shiny, New Things

Here’s a sobering notion: for the first time in my career there are people being hired in our office who are young enough to be my children. They were teething back when I was performing keg stands. They tell me that their moms ...


Amp Up Your Social Interactions

Your passion and expertise are a winning combination. Use them to amp up your social interactions. ...


Five Top Agents and Brokers Share Their Listing Secrets

You read tips from top coaches and strategists all the time, but what about advice from top-producing agents and brokers? We’ve often found that the best practitioners are often too busy closing deals to share ...


Keeping Pace with Booming Business: REALTORS Property Resource® Helps Real Estate Firm Stay ahead of New Client Influx

As broker/owner of Advanced, REALTORS®, Mark Handlovitch has spent 17 years working the west side of Pittsburgh. While the local market has always been steady, Handlovitch explains that an influx of clients coming in to the area to work in the rapidly expanding gas and oil industries is driving faster ...


Mobile Apps or Mobile Web?

Mobile apps get a lot of attention, but are they a better option for a real estate agent or brokerage than a robust mobile website? ...


What is Periscope? Three Ideas to Grow Your Real Estate Business

The demand for video in real estate has never been higher. According to NAR, eighty-five percent of buyers and sellers want to work with an agent who uses video. While some agents have started using video to connect ...


Three Ways to Attract this Year’s Graduates to Your Brokerage

Hats off to the class of 2015! With graduation season upon us, let’s take a look at three ways to attract the next generation of professionals to your brokerage. ...


A Beginner’s Guide to Using Google Ads for Real Estate Lead Generation

One of the biggest things REALTORS® struggle with is finding profitable ways to generate leads online, and this is actually a pretty hard thing to accomplish. However, there are two types of ads that work in almost every real estate ...


Use Your REALTOR Benefits® Program Resources to Market Your Business

During the busy spring/summer selling season, it’s especially important to ramp-up your marketing efforts. Fortunately, several partners in the National Association of REALTORS®’ s ...


Verbal Staging: How to Distinct-ify Your Listing

In real estate, we know that listings can sometimes blend together in a myriad of words. So how do you make your listings rise to the top and stand out to consumers? Enter what we’re calling verbal staging—the art of distinct-ifying (another term we ...


Three ‘Be’s’ for Connecting with More Clients

Whether it’s plastering photos of yourself on billboards, helping out at local charity events or even sponsoring a little league team, each agent has their own secret for connecting with clients. The key to creating a connection with new clients is to find ...


The Dirty Little Secret of Lead Generation for Real Estate

If you do a Google search for “lead generation for real estate,” guess how many results you’ll find? Over one million. You don’t have to be an industry expert to know that lead generation is a big deal. And some real estate agents ...


The Rich and the Rest: Tom Ferry’s Lead Generation Tips

As CEO of Your Coach, an international coaching and training company, Tom Ferry has been helping real estate professionals grow a prosperous business for more than 25 years. The renowned speaker and best-selling author of Life! By Design, Ferry has ...


Five Social Media Tricks to Sell More Real Estate

Countless real estate agents have transformed struggling businesses into extremely successful ones through marketing, including social media. Effective users of social media often stumble into success by accident, and they may not be able to describe exactly how they did it. ...


Realtor.com® Launches New Branding and New Spokesperson, Elizabeth Banks

Underscoring its aggressive growth pattern and reinvigorated strategy in the online real estate space, Tuesday, realtor.com® unveiled a new logo, branding, and national consumer ad campaign featuring popular film star Elizabeth Banks. The announcement was made in Washington, D.C. Tuesday afternoon by Move ...


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