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BPOs: The Agent's Role in the Valuation Process.

Sales & Marketing Tips Archive


Top Brokers – Leisey, Baris, Saunders, and Wong – Share Winning Culture and Marketing Strategies

A wise man once decreed: “If I can make it there, I’ll make it anywhere!” Truer words have never been spoken. New York, New York is one of the most diverse, colorful, and business-centric cities in the world, which is exactly why RISMedia ...


Maximizing Your Connection with Internet Leads

Making an interactive online presence for yourself is an important step toward attracting more prospective clients and reaching real estate success. However, once you've gained an online lead, it's important that you maximize your potential connection with them. Read on as Ginger McQuigg, Senior Vice President, Residential Sales with Berkshire ...


Ask the Expert: How Can You Update Your Open House Strategy?

Today's “Ask the Expert” column features Doug Breaker, President and CEO of HomeFinder.com. ...


Keeping Pace with Today’s Mobile-Driven World

As technology continues to change the way real estate professionals conduct business on a day-to-day basis, having a website is no longer enough when it comes to setting yourself apart from the competition. Today, maintaining a competitive edge is all about building ...


You Say You Want a Revolution? It’s Time You Got More from Your Broker

There are a lot of big name real estate brokerages out there touting their long history in the business and offering that as the reason agents should work with them. It’s an age-old tactic that has historically been effective. But, in today’s ...


Why Blogging Is Important for Real Estate Professionals

You may be questioning whether you should be blogging as a part of your overall marketing plan. You may have heard that blogging will improve your overall SEO results, as well as drive increased visitor numbers to your website. However, you may ...


What Social Media Platforms Are Best for Your Real Estate Business? Part One

You probably have a Facebook account. You may also watch videos on YouTube and upload pictures to Instagram. Maybe you tweet a few times per week. Chances are you’re adept at social media on an individual level—where you post about events happening ...


Agents, Don’t Do It All Yourself…Lean on Your Affiliate Service Providers for Content

By now, we all know that being visible and active on social media is a must for any real estate business. It helps create leads, keep in touch with past clients and increase your sphere of influence. I know what you’re thinking. I hear things like, “I don’t have time ...


Don’t Miss Phenomenal Success with Seller Leads Webinar This Friday

Realtor.com is hosting a series of free webinars this week on generating and converting leads. Phenomenal Success kicks off this Friday at 10 a.m. PST, with two more webinars being held tomorrow. Read on to register and learn more. ...


Dialogue and Techniques to Convert Leads

How are some top agents getting up to 10 percent or more conversions from realtor.com® Internet leads? ...


How to Become a Real Estate Agent

If you’re reading this, you’re probably thinking about becoming a real estate agent. Or you already are one and have been practicing for years or even decades. In either case, it’s time that someone highlighted all the hard work it takes to follow this career path. ...


Leveraging GENLIFE to Achieve What We All Want Most…More

What’s the # 1 thing every agent, broker or owner wants? ...


7 Simple Questions to Develop Your Mobile Strategy

When you talk mobile, it’s very easy to get lost in features and cool technology. Although those become key components in a mobile solution, the strategy is the road map to the final destination. Because of this, we decided to get a ...


4 Ways to Come up with Brilliant Ideas when the Pressure’s On

March is National Ideas Month. Hey, whose bright idea was that? ...


Understanding Zestimates and Making Them Work for You

Every day I speak to real estate agents and brokers who use Zillow. Every day these agents and brokers tell me they use the Zestimate® home value, and inquiries about it, to create opportunities for further interaction with contacts. ...


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