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Sales & Marketing Tips Archive


A Beginner’s Guide to Using Google Ads for Real Estate Lead Generation

One of the biggest things REALTORS® struggle with is finding profitable ways to generate leads online, and this is actually a pretty hard thing to accomplish. However, there are two types of ads that work in almost every real estate ...


Use Your REALTOR Benefits® Program Resources to Market Your Business

During the busy spring/summer selling season, it’s especially important to ramp-up your marketing efforts. Fortunately, several partners in the National Association of REALTORS®’ s ...


Verbal Staging: How to Distinct-ify Your Listing

In real estate, we know that listings can sometimes blend together in a myriad of words. So how do you make your listings rise to the top and stand out to consumers? Enter what we’re calling verbal staging—the art of distinct-ifying (another term we ...


Three ‘Be’s’ for Connecting with More Clients

Whether it’s plastering photos of yourself on billboards, helping out at local charity events or even sponsoring a little league team, each agent has their own secret for connecting with clients. The key to creating a connection with new clients is to find ...


The Dirty Little Secret of Lead Generation for Real Estate

If you do a Google search for “lead generation for real estate,” guess how many results you’ll find? Over one million. You don’t have to be an industry expert to know that lead generation is a big deal. And some real estate agents ...


The Rich and the Rest: Tom Ferry’s Lead Generation Tips

As CEO of Your Coach, an international coaching and training company, Tom Ferry has been helping real estate professionals grow a prosperous business for more than 25 years. The renowned speaker and best-selling author of Life! By Design, Ferry has ...


Five Social Media Tricks to Sell More Real Estate

Countless real estate agents have transformed struggling businesses into extremely successful ones through marketing, including social media. Effective users of social media often stumble into success by accident, and they may not be able to describe exactly how they did it. ...


Realtor.com® Launches New Branding and New Spokesperson, Elizabeth Banks

Underscoring its aggressive growth pattern and reinvigorated strategy in the online real estate space, Tuesday, realtor.com® unveiled a new logo, branding, and national consumer ad campaign featuring popular film star Elizabeth Banks. The announcement was made in Washington, D.C. Tuesday afternoon by Move ...


4 Easy Ways to Grow Your Facebook Audience

The fast-paced world of social media is constantly changing, which can make creating a successful social strategy challenging. When comparing today’s most popular social networks, Facebook is still the most widely used platform. According to Pew Research, 70 percent of adult Internet users ...


Future Focused: ‘Bringing the World to Austin’

We recently had an interview with Michele and Steve Turnquist with Engel & Völkers Austin Westlake in Austin, Texas, who shared the most popular trends in their market, international relocation growth at their company and how they are prepared to ‘Bring the World to Austin.’ ...


Agent Headshots: 8 Do’s and Don’ts

The real estate agent headshot: it’s an absolute necessity in this industry. Your headshot is part of your personal branding, and people expect to see it everywhere—on business cards, your website, public benches and even billboards! Real estate is a face-to-face business, ...


Extreme Marketing: Build a Rollercoaster through Your Listing!

Dutch real estate agency Huizen Promoter built a rollercoaster through an open house, trumping anything anyone else has ever done in real estate. Ever. ...


How to Maximize Your Online Presence on realtor.com®

Learn how top agents are getting up to 10% or more conversions from realtor.com® Internet leads with this free Internet lead conversion download. ...


Protecting Your Real Estate Investment: HSA Home Warranty Covers All the Bases

A proud West Point graduate and former member of the U.S. Armed Forces, you could say that providing protection and security has always been a big aspect of Todd Hetherington’s family tradition. ...


3 Surefire Ways to Connect with More Local Consumers

As a real estate professional, a big part of your job is keeping up with the local community. This is especially important when working with prospective clients who are new to your area. Connecting with these potential buyers and ...


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