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Sales & Marketing Tips Archive


What Social Media Platforms Are Best for Your Real Estate Business? Part One

You probably have a Facebook account. You may also watch videos on YouTube and upload pictures to Instagram. Maybe you tweet a few times per week. Chances are you’re adept at social media on an individual level—where you post about events happening ...


Agents, Don’t Do It All Yourself…Lean on Your Affiliate Service Providers for Content

By now, we all know that being visible and active on social media is a must for any real estate business. It helps create leads, keep in touch with past clients and increase your sphere of influence. I know what you’re thinking. I hear things like, “I don’t have time ...


Don’t Miss Phenomenal Success with Seller Leads Webinar This Friday

Realtor.com is hosting a series of free webinars this week on generating and converting leads. Phenomenal Success kicks off this Friday at 10 a.m. PST, with two more webinars being held tomorrow. Read on to register and learn more. ...


Dialogue and Techniques to Convert Leads

How are some top agents getting up to 10 percent or more conversions from realtor.com® Internet leads? ...


How to Become a Real Estate Agent

If you’re reading this, you’re probably thinking about becoming a real estate agent. Or you already are one and have been practicing for years or even decades. In either case, it’s time that someone highlighted all the hard work it takes to follow this career path. ...


Leveraging GENLIFE to Achieve What We All Want Most…More

What’s the # 1 thing every agent, broker or owner wants? ...


7 Simple Questions to Develop Your Mobile Strategy

When you talk mobile, it’s very easy to get lost in features and cool technology. Although those become key components in a mobile solution, the strategy is the road map to the final destination. Because of this, we decided to get a ...


4 Ways to Come up with Brilliant Ideas when the Pressure’s On

March is National Ideas Month. Hey, whose bright idea was that? ...


Understanding Zestimates and Making Them Work for You

Every day I speak to real estate agents and brokers who use Zillow. Every day these agents and brokers tell me they use the Zestimate® home value, and inquiries about it, to create opportunities for further interaction with contacts. ...


Why the Luxury Housing Market Is Hot, Hot, Hot

The real estate market feels like it’s bouncing back. But the luxury home market is downright hot in several markets. ...


Write Better Listing Descriptions in Just 5 Minutes

While we all know the importance of including great photos in our online listings, an equally important—and often overlooked—component to online promotion is the property description and remarks section. This area of online property marketing offers agents huge opportunities to demonstrate their creativity and advertising expertise, and most importantly, to ...


Thinking Globally to Grow Locally

Recently, a fellow mobility specialist asked us for our latest “horseback” estimate of annual international relocation volume. (As you may know, no definitive data on this seems to exist, so we practitioners compare notes and piece together various industry surveys and reports ...


Feeling Competitive?

In conjunction with the NAR’s MVP action and rewards program, realtor.com®  is offering a way for you to get a Marketing Self-Assessment to see how your marketing efforts score—in just 5 minutes—by answering a few, key questions. This ...


Don’t Forget about SMS

It seems every time I read a new article regarding mobile, there is some new technology that is taking over as the latest craze: photo recognition, augmented reality, mobile payments…and the list goes on. While these new technologies are great mobile marketing tools that have helped companies effectively reach users ...


RREIN Champions: Turning Content into Clients

From providing highly relevant market-related information for real estate bloggers, to generating consumer newsletters that help reinforce agents' and brokers' top-of-mind status among clients, members are digging into the many creative ways to utilize RISMedia’s Real Estate Information Network (RREIN) products. ...


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