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A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
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Sales & Marketing Tips Archive


An Abundance of Opportunity

In my travels as a consultant and speaker, I hear plenty of conversation about what’s happening in the real estate market and why. Of course it’s important for all us to have this understanding as well as an educated opinion on what’s coming next. Unfortunately, too many people are so ...


Marketing Strategies: Are You a “People Pleaser” or Are You Committed to “Win/Win”?

The biggest mistake that most real estate agents make in dealing with their clients and colleagues is that they are unconsciously committed to "people pleasing." The signs to watch out for will clearly show you whether you are inadvertently falling into a "people pleaser" pattern. If so, you'll be shown ...


3 Things You Can Do That Your Future Self Will Thank You For

I asked an interesting question on facebook recently that generated a lot of response. My question was, “What is something that you will do today that your future self will thank you for?” ...


Basic Training: A Whole New World

You’ve heard it said that you should “shoot when the ducks are flying,” and that is more true today than ever before. ...


The Inside Scoop on ‘Life of the Listing’ Plans

Let's say you're a residential real estate professional with seven listings and are extremely busy. So busy that you're considering outsourcing the showing scheduling process so you can focus on all the things you want to do to market your listings. ...


NAR Tech Edge Gives REALTORS® Tools to Enhance Their Business

Technology has transformed the way REALTORS® do business, and the National Association of REALTORS® is helping members keep up with the latest trends that can enhance business and client relations. NAR Tech Edge, a one-day technology conference hosted by NAR, will give attendees the chance to learn about cutting-edge technologies ...


Stemming the Tide of Data Misappropriation – Who’s Using Your Information?

Editor's Note: Today’s lead story was first reported in RISMedia’s Power Broker Report, last month. Many of the industry’s leading brokerage owners recently have expressed concern over the misappropriation of the data their brokerage firms painstakingly collect to enable their organizations ...


Top 4 Real Estate Success Principles that Every Agent Must Follow

Disclosure: I believe you must be passionate in order to be successful. I want to help you find your passion and realize the opportunity and potential that is inside of you! ...


Marketing Strategies: 3 Essential Steps to Working Smarter, Not Harder

Most of us were raised by parents who had depression era scarcity beliefs about money and working harder. ...


3 Core Elements of a Successful Lead Gen Strategy

When it comes to real estate, it’s all about closing your next deal. Successful real estate professionals work day and night to ensure that their lead generation strategy is paving the way to greater conversions. ...


REach™ Selects Class of 2013

NAR PULSE—NAR and Second Century Ventures are proud to announce the REach™ Class of 2013. Joining the class are Bomb Bomb, Lumentus, Planwise, Reach150, Updater, and Workface. Introduced in late 2012, the REach™ accelerator program was created to identify those technologies, resources and companies that will benefit both REALTORS® and ...


Real Estate Rules: Know Your Regulations

It’s a REALTOR®’s nightmare: after closing, it becomes apparent that local zoning regulations won’t let your client complete the home renovation of her dreams. The reality is, REALTORS® are obligated to know municipal regulations concerning real estate and stay on top ...


Meeting the Needs of Today’s Luxury Buyer

As the luxury market continues to rebound, it is evident that brokers specializing within this niche are presented an excellent opportunity. ...


Know Your Brand and Protect It

(MCT)—You are a brand. Just like Coke or Nike or Starbucks. ...


Your Best Marketing Tool Is Still the Most Basic One

New concepts are constantly emerging in marketing. We’ve seen the rise of “green marketing” — appealing to people’s environmental concerns by emphasizing recycled packaging and the like. And mobile marketing, finding new ways to get the attention of potential customers clutching hand-held devices. ...


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