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Sales & Marketing Tips Archive


Home-Selling Strategies: Going Mobile

For a career that requires constant adapting, traveling, meetings and research, mobile technology has become critical for real estate professionals everywhere. But it’s how you use it that determines whether or not this technology can help you succeed at what you do. ...


Become a Confident, Knowledgeable Short Sale Agent

REOs are not as prevalent as they once were due to the increasing popularity of short sales. With the inventory of traditional sales much lower than it has been in the past, short sales are here to stay. ...


You’re in Real Estate…Are You Keeping It ‘Real?’

My friend CJ says that until the recent political season, the only people she ever “unfriended” on Facebook were real estate people. And she’s in real estate! ...


Getting your Website in Lead Generation Mode

The secret to web marketing success is understanding that it’s a blend of website strategy, offline marketing and your social media. Here are 10 steps to make sure you do just that. ...


It’s Write a Business Plan Month: How to Include Your Marketing Strategy

December is National Write a Business Plan Month - so designated to encourage unhappy employees to become their own satisfied bosses. Whether your goal is to own your own business, become a consultant, a speaker or an author, you'll need to start with a business plan. ...


Brokers, Have You Married Your Offline Brand with Your Online Presence?

Nationwide, brokers are struggling to combine their traditional operating model with the new, fast-paced online environment where agents and consumers live. Despite our rapidly evolving online culture, most real estate brokerages remain offline. I would argue it’s mainly because brokers and ...


10 Fraud Blind Spots to Watch Out for in 2013

When you’re driving, you want to be sure you’re covering all your blind spots in order to stay safe on the road. Well the same goes for fraud. ...


4 Ways to Embrace Omnichannel Marketing in 2013

With their holiday plans locked in, most chief marketing officers are turning their focus to 2013. At the center of their attention is omnichannel retailing, a phenomenon that for many brands is as compelling as it is confounding. ...


Going the Extra Mile to Provide Great Customer Service

“When better is possible, good is not enough,” says Shad Bogany of Better Homes and Gardens Real Estate Gary Greene. Read the following article to glean Bogany’s top tips on providing excellent customer service as well as staying ahead with technology and marketing. ...


Plan Now for Success in the New Year

A critical component to business success in the new year is gaining insight through reflection and analysis. In order to move forward in a strategic manner, it is important to pause and review what and who defined your success in 2012. Those details will offer insight into what pillars of ...


It’s Write a Business Plan Month: How to Include Your Marketing Strategy

December is National Write a Business Plan Month - so designated to encourage unhappy employees to become their own satisfied bosses. Whether your goal is to own your own business, become a consultant, a speaker or an author, you'll need to ...


How Agents Should Begin in Planning for the New Year

A critical component to business success in the New Year is reflecting on your previous year and analyzing what worked and what strategies could be improved upon. ...


Don’t Settle for Good Enough

From luxury automobiles to high-tech electronics, the phrase "made in Japan" is synonymous with quality and reliability. The Japanese have a well-deserved reputation for their relentless pursuit of excellence, but it wasn't always that way. ...


End-of-Year ‘Must-Dos’ for Entrepreneurs and Small Business Owners

All year long you’ve been in frantic motion. You’ve put out fires, solved employee snafus and issues, juggled conflicting priorities, fielded exhausting back-to-back meetings, telephone calls, and endless emails. You have motivated yourself and others and kept blocking and tackling month after month by leading and managing your company toward ...


Innovative or Absurd? Racy Listing Video Goes Viral

Here at RISMedia, we love to see what real estate professionals around the world are doing to better their business and sell homes. So when the following videos surfaced featuring lingerie-clad super models and a bare-bottomed man strutting his stuff through ...


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