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Sales & Marketing Tips Archive


The Hierarchy of Social Networking

When I teach my clients about being a successful social networker without spending a lot of time or money, I start of by explaining a concept I call The Hierarchy of Social Networking. It outlines the steps needed to climb the mountain of social networking. ...


May I Have Lousy Service, Please?

Have you ever bought a product or hired a company and said, “May I have lousy service, please? I’d like to be frustrated by the experience of doing business with you.” Doubtful. ...


Sellers Becoming Confident in the Housing Market, Providing an Optimistic Outlook for the Housing Recovery

Realtor.com®, a leader in online real estate operated by Move, Inc., has released its March data on the U.S. housing market that shows growing optimism and confidence among potential sellers. Realtor.com®’s March 2013 data indicates that while national housing inventory decreased 15.22 percent since last year, the number of listings ...


Number of Improving Housing Markets Holding Steady in April

Following seven consecutive months of gains, the list of improving U.S. housing markets remained virtually unchanged in April, with 273 metros on the National Association of Home Builders/First American Improving Markets Index (IMI), released today. This total reflects a net reduction of one market since March and again includes entrants ...


How Many Can You Name?

For the purposes of this blog post, I’m going to focus on the “big” networks—facebook, twitter, YouTube, Google+, Instagram, Pinterest, foursquare, LinkedIn and flickr. ...


Top Producer Launches Bright Open App in Time for Home Buying Season and Open House Weekend

The Spring home-buying season started early this year and Nationwide Open House Weekend (April 20-21) is right around the corner. As REALTORS® prepare for an influx of opportunities to meet new clients and close transactions, Top Producer and realtor.com® have both launched new tools to real estate professionals ...


Keeping Up with Data in Today’s Ever Changing Market

Brint Wahlberg, ABR, ePRO, GRI, was among the first REALTORS® in the nation to witness the 2009 unveiling of Realtors Property Resource®’s (RPR®) first-generation of Web-based information services. And he immediately saw how he and his company, Windermere Real Estate, could use RPR’s robust data sets with virtually every client. ...


6 Technology Trends That Matter to Your Real Estate Business

The multiple roles that a real estate professional performs on a daily basis have remained, for the most part, unchanged over the years. What has changed is how information is delivered and exchanged. ...


The Inside Scoop on ‘Life of the Listing’ Plans

Let’s say you’re a residential real estate professional with seven listings and are extremely busy. So busy that you’re considering outsourcing the showing scheduling process so you can focus on all the things you want to do to market your listings. ...


Maximizing Your Online Reputation – Part I: How the Internet Can Make or Break Your Business

Editor’s Note: This is the first of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this ...


An Abundance of Opportunity

In my travels as a consultant and speaker, I hear plenty of conversation about what’s happening in the real estate market and why. Of course it’s important for all us to have this understanding as well as an educated opinion on what’s coming next. Unfortunately, too many people are so ...


Marketing Strategies: Are You a “People Pleaser” or Are You Committed to “Win/Win”?

The biggest mistake that most real estate agents make in dealing with their clients and colleagues is that they are unconsciously committed to "people pleasing." The signs to watch out for will clearly show you whether you are inadvertently falling into a "people pleaser" pattern. If so, you'll be shown ...


3 Things You Can Do That Your Future Self Will Thank You For

I asked an interesting question on facebook recently that generated a lot of response. My question was, “What is something that you will do today that your future self will thank you for?” ...


Basic Training: A Whole New World

You’ve heard it said that you should “shoot when the ducks are flying,” and that is more true today than ever before. ...


The Inside Scoop on ‘Life of the Listing’ Plans

Let's say you're a residential real estate professional with seven listings and are extremely busy. So busy that you're considering outsourcing the showing scheduling process so you can focus on all the things you want to do to market your listings. ...


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