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Sales & Marketing Tips Archive


The Consumer’s Search for Excellence

Twenty speaking events in the last 45 days has created not only a lot of SkyMiles, but has given me the opportunity to have at least twenty real estate-related conversations while flying between events. As I began this series of ...


The End of Marketing as We Know It

Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy call centers. Glossy pictures of the latest fashions worn by models who barely look human. Crowded store shelves with head-spinning arrays of options arranged in no discernible order (“I just ...


Speak up: Resolve to Advocate for Your Clients, Your Industry and Yourself in 2013

At year end, many of us make resolutions for the upcoming year. I have one I’d urge you put atop your professional list: Speak up. By that I mean, be an advocate for the issues that affect accredited buyers’ representatives ...


Monday Morning Mobile: Can’t Stop, Won’t Stop; Mobile Growth

When you stop and think about it, it’s amazing how fast the mobile space has changed over the past five years. Five years ago Blackberry was the predominant device on the market, while both the Android OS and iOS were both first being released. ...


Closing with a Bang

More often than not, new homeowners have projects in mind that they wish to complete after settling into their new home. One hurdle is that home improvement projects are often last on the long list of to-dos. However, a trusted REALTOR® can continue helping clients even after a sale is ...


Be Thankful, but Don’t Slow Down

What a bumpy ride we’ve had over the past five years. But we seem to be building some upward momentum. Markets change over time, and it’s good to see more than a year’s worth of progress in many key areas ...


Why Your Company Must Have a Social Media Policy in Place

It’s 10 o’clock Monday morning. Do you know what your customers are saying about your business? As sites like LinkedIn, Twitter and Facebook become intertwined with business uses, real estate companies need to establish guidelines and best practices. ...


Pro Step Marketing to Host Upcoming Short Sale Lead Generation Webinar

Pro Step Marketing announced recently it will host a free webinar to assist REALTORS® in understanding how to generate more short sale leads. The webinar is scheduled for Tuesday, December 4 from 1:00-2:30 p.m. (EST). ...


Making Money Is Not Difficult…It’s Different

A couple of weeks ago, I was speaking to an audience and as I was coming to a close, I made the statement, “Making money is not difficult… it’s different.” I could tell that this sentence was for some in ...


Shooting for the Edit: Getting Good Coverage

When I say the word coverage, I absolutely do not mean your cell reception. Put your phone away and pay attention to the star here for a minute. Coverage here refers to the amount of footage you shoot of your ...


Establishing a Solid Foundation through Education


“To stay competitive in today’s market, you have to have a social media presence,” says Jody Korman of RE/MAX Commonwealth. In the following interview, Korman reflect on her 10 years in real estate, and discusses the importance of everything from technology to home staging and education. ...


RREIN Broker Spotlight: A Reputation for Excellence

Retaining top-producing agents is a necessity for any successful real estate company. Below, Rich Cosner, co-owner and president or Prudential California Realty gives us his secrets for excellent retention, technology know-how, and overall success in the real estate business. ...


Unique Real Estate Video Trends to Incorporate into Your 2013 Strategy

Real estate professionals, brokerages and brands are embracing video now more than ever before. With the New Year fast approaching, now is the time to ask yourself, “How do we implement a winning video strategy in 2013?” To help you ...


REALTOR.com® Mobile App Helps Keep Customers Loyal

REALTOR.com® Business Beat—Could you use a tool to gently remind customers that YOU are the one who can help them if they find a property? ...


RREIN Broker Spotlights: 50 Years of Success

Today’s agents must be masters of adaptability, keeping up not only with the shifting market, but with advancing technology and a more informed consumer. “One of the challenges that brokers will continue to face is the fact that there are so many places for consumers to get information,” says Joe ...


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