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Sales & Marketing Tips Archive


Stemming the Tide of Data Misappropriation – Who’s Using Your Information?

Editor's Note: Today’s lead story was first reported in RISMedia’s Power Broker Report, last month. Many of the industry’s leading brokerage owners recently have expressed concern over the misappropriation of the data their brokerage firms painstakingly collect to enable their organizations ...


Top 4 Real Estate Success Principles that Every Agent Must Follow

Disclosure: I believe you must be passionate in order to be successful. I want to help you find your passion and realize the opportunity and potential that is inside of you! ...


Marketing Strategies: 3 Essential Steps to Working Smarter, Not Harder

Most of us were raised by parents who had depression era scarcity beliefs about money and working harder. ...


3 Core Elements of a Successful Lead Gen Strategy

When it comes to real estate, it’s all about closing your next deal. Successful real estate professionals work day and night to ensure that their lead generation strategy is paving the way to greater conversions. ...


REach™ Selects Class of 2013

NAR PULSE—NAR and Second Century Ventures are proud to announce the REach™ Class of 2013. Joining the class are Bomb Bomb, Lumentus, Planwise, Reach150, Updater, and Workface. Introduced in late 2012, the REach™ accelerator program was created to identify those technologies, resources and companies that will benefit both REALTORS® and ...


Real Estate Rules: Know Your Regulations

It’s a REALTOR®’s nightmare: after closing, it becomes apparent that local zoning regulations won’t let your client complete the home renovation of her dreams. The reality is, REALTORS® are obligated to know municipal regulations concerning real estate and stay on top ...


Meeting the Needs of Today’s Luxury Buyer

As the luxury market continues to rebound, it is evident that brokers specializing within this niche are presented an excellent opportunity. ...


Know Your Brand and Protect It

(MCT)—You are a brand. Just like Coke or Nike or Starbucks. ...


Your Best Marketing Tool Is Still the Most Basic One

New concepts are constantly emerging in marketing. We’ve seen the rise of “green marketing” — appealing to people’s environmental concerns by emphasizing recycled packaging and the like. And mobile marketing, finding new ways to get the attention of potential customers clutching hand-held devices. ...


The Right Mindset, the Right Results

“There is always a choice in how you look at real estate: You can grouch about how hard the business is or you can be grateful,” says Ron Cadieux of HER REALTORS®/ The Raines Group. Read on to learn how, in the real estate industry, gratitude can prove to be ...


Real Estate Marketing Strategies: From Procrastination to Productivity

If you are currently suffering from procrastination, let’s explore why and what you can do about it. ...


3 Tips for Creating an Effective Lead Generation Follow-Up Strategy

In a recent survey by Forbes, it was found that over 71 percent of Internet leads were lost, marked dead or simply thrown out. So how could this happen when a company’s hard-earned money was allocated and budgeted for ...


Luxury Portfolio International® Issues White Paper on “The Emotional Role of Home”

Luxury Portfolio International® has issued a white paper on “The Emotional Role of Home,” created to bring its member firms a clearer understanding of today’s high-net-worth Americans in an effort to best serve this discerning luxury clientele. ...


In Focus with BH&G: Agent of Change: A Conversation with Power Broker Miguel Berger

Editorial note: Watch for ‘In Focus with BH&G’ as a new monthly column to appear the first Tuesday of each month. ...


Realtor.com® Launches New Branding

NAR PULSE—Recent changes are the beginning of the revitalization of the realtor.com® brand. The changes followed months of research on what consumers want, based on their direct input and analytics of their online behavior. The result will be an improved experience for consumers and for real estate professionals. ...


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